How mobile boosts food retailers’ reach: Top 5 UK brands

10/07/2013

The UK’s top 5 food retailers have had mixed results from their mobile customers, with Just Eat and Tesco getting the most from smartphone users with 14% and 13% boosts in traffic respectively, according to new data.

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The chart above from comScore demonstrates that amongst the top 5 properties in the UK retail-food category, Just-Eat group extended their reach by 14 percent when accounting for on-network mobile browsing in April 2013.

Tesco had the largest digital audience with 9.8 million and extended their reach by 13 percent via on-network mobile browsing, followed by ASDA with 11 percent incremental reach via mobile during the month.

Accounting for these incremental audiences, media companies are able to demonstrate significantly wider scale to advertisers.

Source: www.comscore.com

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