Komli Media is now using Facebook’s RTB (Real-Time-bidding) platform, as the India-based media technology company looks to expand its offering to advertisers and publishers.
The move will see Komli Media integrate the Facebook Exchange (FBX) into its proprietary ATOM platform, making it one of the first companies in the region to have done so.
Komli’s FBX integration is in addition to its existing RTB partners including Google Adx, PubMatic and Rubicon among others, giving it access to over 2.5 billion daily impressions.
Through the new service, marketers can run retargeting campaigns to reach users who have shown interest in their brand or product.
The FBX integration also allows marketers the opportunity to leverage their own data about their users as well as Komli’s large audience segments (women, sport enthusiasts, etc) to reach specific audience groups to drive higher ROI
Rahul Bhargava, Vice President & Head-Products, Komli Media, said: “The FBX integration enhances our core strength in ‘performance’ advertising for display media. With Komli- FBX integration platform now multiplying opportunities through Facebook RTB inventory, we are confident that marketers will now see greater value with Komli’s retargeting and audience segmentation technology for their campaigns.
Prashant Mehta, CEO, Komli Media, said: “We are thrilled about the FBX integration into Komli's ATOM platform as we aim to introduce better business opportunities through innovative technologies for marketers in India and APAC region as a whole. Komli has already started working with a select set of marketers across Auto, eCommerce and FMCG and we are seeing strong interest from them in our retargeting solution. This integration combined with our ability to offer transparent audience segmentation to marketers puts us at the leading edge of performance marketing in APAC”