Nissan sponsors 4oD’s new download service

26/07/2013

Channel 4 has launched an ad-funded download service, allowing users to download TV shows up to 30-days after their first broadcast, with Nissan signed up as the first sponsor.

The new version of the app is available this week, and the existing 4OD app is being updated. Once downloaded, viewers have seven days to watch the show.

As part of its sponsorship deal Nissan's logo will appear on all download pages in the 4oD app, banner branding on the app's queue page, a list of downloaded content and the first break in all pre-rolls.

Nissan will use the commercial partnership, which was planned and bought on its behalf by Manning Gottlieb OMD, to promote its Juke, Qashqai, Leaf and New Note models.

Sarah Rose, the director of commercial and business development at Channel 4, said: "This is the latest development in our viewer engagement strategy to reward our now over eight million and rising registered viewers with exclusive benefits to ensure they get the most out of their Channel 4 experience.

"Our fast growing database also enables us to deliver more innovative and engaging advertising solutions to our commercial partners including enhanced targeted ad packages – and our valuable young, engaged audience."

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