Rise of the iTraveller: half of British tablet owners now take their slates on holiday with them

26/07/2013

Half of British tablet-owners now take their devices on holiday with them – but fears that tablets are irresistible targets for sea- and pool-side thieves are stopping others from doing the same, according to new research released by lekiosk.

The top line stats show that:

• Half of British tablet-owners now take their devices on holiday with them – but fears that tablets are irresistible targets for sea- and pool-side thieves

• Over a third (36%) admitted that they protected their valuables while on holiday by watching them ‘constantly’;

• One in three (29%) also admitted to taking the precaution of hiding their valuables under clothes or in shoes

• Fewer than 1 in 10 Brits take out gadget insurance with a view to claiming compensation in the event that hardware gets lost or damaged in the course of a holiday

A quarter of the tablet owners who do not take their slates away with them said that they were too scared their prized devices would be stolen.

Over a third (36 per cent) of the 2,000 British tablet owners polled for the lekiosk research admitted that they protected their valuables while on holiday by watching them ‘constantly’; almost one in three (29 per cent) also admitted to taking the precaution of hiding their valuables under clothes or in shoes. Fewer than 1 in 10 Brits take out gadget insurance with a view to claiming compensation in the event that hardware gets lost or damaged in the course of a holiday.

Nathaniel Philippe, lekiosk’s Head of International Business Development, commented: “When it comes to providing entertainment, tablets like the iPad are extremely versatile – that’s why so many Brits have started taking the devices on holiday with them. But there aren’t as many iTravellers as there might be – because people are worried that their precious slates will be targeted by sea- and pool-side thieves. And even the Brits who do take their tablets on holiday with them are resorting to watching them like hawks - or taking a risk and hiding them under piles of clothing. That’s why we’ve developed these very special anti-theft devices that let Brits hide their tablets in plain sight - and experience the kind of true relaxation that everyone goes on holiday to find.”

Tablets impacting Brits’ holiday habits

lekiosk also found that more than 1 in 10 of the Brits (15 per cent) who take their smartphone or tablet away with them end up reading work email and actioning work tasks; the proportion of Brits whose tablet and smartphone-lugging habits have led them to rack up big data bills was also just over 1 in 10 (12 per cent). Almost 1 in 3 Brits (27 per cent) who take their smartphones and/or tablets on holiday with them admit to checking in on social media sites several times a day.

On the other hand, almost a third of tablet-owning Brits (29 per cent) told researchers that they read more books when they travelled with their slates; 13 per cent said that iTravelling had boosted their consumption of magazines. Only 4% of respondents said that using a smartphone or tablet on holiday left them feeling less relaxed at the end of the day.

lekiosk has responded to the findings of the OnePoll survey by developing a unique anti-theft device – a tablet case that looks exactly like a glossy print magazine when closed. lekiosk is considering mass-producing the devices for the 2014 holiday season.

www.lekiosk.com

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