Royal baby attracts 94 million visits to news sites

24/07/2013

The birth of the royal baby has led to a huge jump in visits to news and media websites, with tabloids receiving twice as much traffic as broadsheet websites, according to new research from Experian.

The data, from Experian, found that 94 million visits in the uK were made to news websites on Monday. By comparison, the Diamond Jubilee drove 57 million visits to news and media sites, and traffic around the Boston bombings was 85 million.

Key stats follow:

• On Monday 22nd July the UK made 94 million visits to the news and media category – the biggest day for online news in 2013. (For context average daily visits is 64 million so far for 2013)

• Visits to the news and media category were up by 22% on Monday compared to the previous Monday.

• Tabloids received twice as much traffic as broadsheet websites. However, broadsheets experienced greater growth in visits 17% growth (broadsheets) vs 14% growth (tabloids).

• Biggest recipients of traffic overall were BBC News, Daily Mail and Sky News in that order.

• Biggest broadsheet recipient of traffic was the Guardian.

• Visits to Baby Product Retailers (Mothercare, Kiddicare etc) increased by 11% in a day (comparing Monday with Sunday).

• When comparing these stats to other events we can see that the Diamond Jubilee drove 57 million visits to news and media sites, and traffic around the Boston bombings was 85 million

James Murray, Digital Insight Manager for Experian Marketing Services commented: “Tabloid news sites usually outperform the broadsheets in terms of total visits and this proved to be the case yesterday. However, broadsheets punched above their weight on Monday in terms of visit growth which means that their readers were proportionally more interested in the Royal Baby than those of the Red Tops.”

Below is a list of the top 20 news and media websites as ranked by their visits share of UK Internet visits on Monday 22 July. The percentages represent the growth of visits each website has seen since last Monday 15 July.

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Source: www.experian.com

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