Samsung 'overtakes Apple for global mobile traffic'


Most of the world’s mobile traffic now comes from Samsung phones, with the South Korean manufacturer overtaking Apple and Nokia for the first time last month, according to new research.


The data, from web analytics firm Statcounter, found that Samsung generated 25.47% of the world’s mobile web traffic in June 2013. By comparison Apple took 25.09%, while previous leader Nokia fell into third place with 21.69%.

The research forms part of Statcounter’s new "Internet Wars" Report charting the last 12 months progress in the battle between the world's biggest tech firms.

Blackberry's latest mobile operating system, Blackberry 10, has failed to have much impact on the traffic numbers, with the Canadian firm's devices accounting for just 3.62 percent of mobile web traffic in June.

Apple still dominates US and UK

While Samsung leads globally, Statcounter said that Apple continues to lead web traffic in the US and UK.

In the US Apple is the clear leader at 54.84%, up from 50.45% in July 2012. It is followed some way behind by a growing Samsung, up from 12.65% to 18.3%.

In the UK, Apple accounted for 47.97% of UK web traffic in June. Samsung by comparison boasts a 20.45% share in the UK.

"The report charts winners and losers over the last 12 months in the battle to dominate the internet whether in the field of browsers, operating systems, search, mobile or social media," commented Aodhan Cullen, CEO, StatCounter.

While in May 2012 Chrome became the browser leader in terms of internet usage worldwide, it has now overtaken Internet Explorer for the first time in the United States as well. In June Chrome took the number one spot in the US at 34.02% (up from 23.84% 12 months ago).
Over the same time frame IE declined to 32.46% (from 40.89%).

Other highlights include:

Operating Systems: Windows 7 increases internet usage share despite launch of Windows 8 - XP refuses to lie down

Social Media: Reports of Facebook decline appear exaggerated - Twitter has greater referral influence in the UK than in the US

Search Engines: Google still dominates worldwide but more competitive in US where Bing makes some headway

View the full StatCounter report here (PDF)

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