Global ecommerce penetration by country: 2013

06/08/2013

This chart shows the percentage of each country's internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe's online population is very engaged in terms on online purchases, but countries in the Asia Pacific have significant room for growth in coming years.

Global ecommerce penetration by country: 2013. This chart shows the percentage of each country's internet population who have bought something online. 40.4% of the worldwide internet population will make a purchase through a digital channel this year. Western Europe's online population is very engaged in terms on online purchases, but countries in the Asia Pacific have significant room for growth in coming years.

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