This chart shows the percentage of episodes where tweets has an influence on ratings. Competitive / reality shows saw the biggest boost from tweets about the shows, with 44% of programmes in this genre experiencing a change in ratings. Comedy and sports shows also saw large changes from Twitter's influence with 37% and 285 respectively.
The impact of Tweets on TV ratings
Daily digital marketing research
Special sector reports
Special country reports
Digital Intelligence archives
Related stories: digital companies digital data Digital Intelligence digital marketing digital trends media media planning social media and social networking sport Twitter