Top 10 influencers when buying a new product: UK

23/08/2013

This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer's decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively.

Top 10 influencers when buying a new product: UK. This chart shows which influencers have the biggest effect on consumer decisions. Recommendations from family members still have the biggest influence on consumer's decisions (68%). Interestingly, internet searches are having more of an impact on decision making than TV ads, with 53% and 49% respectively.

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