Amazon’s new Kindle tablet feature ‘Mayday’ customer video chat support


Amazon has launched the latest version of its Kindle Fire tablet range, featuring live video chat for tech support via a ‘mayday’ button, activated in ‘just 15 seconds’.

Watch this video demonstrating the 'Mayday' button below:

The new ‘Kindle Fire HDX’ has better processing power and a higher screen resolution than the previous generation, and is also lighter, but it is the Mayday feature that could see it tempt tablet new comers.

The feature lets users start a video chat with a customer service representative at the touch of a button.

The Amazon rep can then explain features, troubleshoot problems, or take control of the device and guide users with on-screen hand scribbles.

The company said the free 24/7 service should pop up with 15 seconds of a user asking for help.
CEO Jeff Bezos told reporters that the Mayday function was "completely unique" and takes advantage of the online retailer's cloud computing and customer service infrastructure.

"You shouldn't have to be afraid of your device," said Bezos.

The HDX tablet comes in 7-inch and 8.9-inch versions - pitting it against the likes of Apple's iPad and iPad Mini, and Samsung's Galaxy Tab devices.


It also has an improved Snapdragon 800 quad-core processor running at 2.2 GHz.

Both versions of Amazon's new tablet also have a higher pixel density than its main tablet rivals, meaning images should be sharper.

Supermarket giant Tesco this week announced its own budget Android tablet called the Hudl, while Microsoft also revealed upgrades to its Windows-based Surface tablet.

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