According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind. This infographic shows which social networks people prefer to use when logging in to third party sites.
However, it's important to note that a measurement of social logins is entirely different than a measurement of site traffic coming to or from social networks. This study simply shows which social networks people prefer to use when logging in to third party sites, and it's important because it reveals users' preferred networks.
According to its latest numbers, Facebook continues to dominate social logins at 54%—but Google+ is following at 24%, a percentage Gigya says is growing every year. In 2011, Google's logins were at just 12%.
Pinterest has surpassed Facebook, at least when it comes to e-commerce sharing, the infographic shows. Basically, if something is being shared from a retail site, there’s a higher chance that content will end up on Pinterest instead of Facebook, with Pinterest grabbing 41% of the ecommerce traffic to Facebook’s 37%.
View the infographic below: