Real-time conversation tool Livefyre has bought Storify, as the firm looks to boost its social curation tools and compete with rival Disqus.
Livefyre powers real-time conversation and social curation via the StreamHub platform, while Storify helps more than 850,000 marketers and journalists tell stories online.
Writing in a blog post, Livefyre CEO Jordan Kretchmer said: "So it seemed only natural for us to acquire Storify and integrate drag-and-drop editorial curation capabilities into our StreamHub platform.”
Storify's free product will remain open to the public, while its paid tiers will be rolled into a single enterprise offering.
That includes new features like single sign-in, centralized story and editor management, Storify galleries, user participation tools, and engagement analytics .
The deal will also give Livefyre customers new functions such as the ability to centrally manage automated and editorial curation from the same user interface.
Future iterations of the service are expected to provide drag-and-drop capabilities for social media posts into any Livefyre application.
"This opens up completely new possibilities for how social content can be integrated into websites, mobile apps, advertisements, and TV broadcasts," Kretchmer said.
Storify co-founders Xavier Damman and Burt Herman, as well as employees from the product, engineering, and customer support departments, will move to Livefyre's San Francisco headquarters.
Terms of the deal were not revealed.