Top digital marketing data and statistics this week

13/09/2013

Here are the top digital marketing data and statistics that caught our eye.

Content partnerships increase brand recommendation and purchase by 30%

The Association of Online Publishers (AOP) revealed the results of a proprietary study into the value of premium content partnerships. Five bespoke partnerships were measured with media brands Haymarket, Guardian, Telegraph, and IPC and advertising brands LG, Majestic Wines, Boots, Disney and Lenor.


Google and Pinterest ‘catching Facebook for social logins’

According to the latest numbers from social login provider Gigya, Facebook’s social lead is falling—and Google and Pinterest may not be far behind. This infographic shows which social networks people prefer to use when logging in to third party sites.

View the infographic below:

View larger version here

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Online grocery sales to double by 2018 in the UK

Online grocery sales in the UK are set to double by 2018, driven by mobile useage, technology advances and more convenient delivery options from retailers, according to new research.

UK online advertising infographic: Rapid growth of digital video and adoption of mobile

There has been a significant increase in digital video ad spend – including a surge in mobile video, according to new research.

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66% of marketers ‘don’t know how much their customers are worth’

Two thirds (66%) of marketers don’t know how much their customers are worth, missing out on a 17% potential increase in sales from identifying and maximising top value customers, according to this new infographic from Monetate.

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Online car searches: Audi and BMW most popular online

In excess of 10.7 million searches were made by UK consumers looking for cars online in August, reveals a report just published by digital marketing agency Greenlight.

Top 5 social networks in Russia: VK and Odnoklassniki lead

This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in Russia. Odnoklassniki, which reconnects classmates and old friends, has almost 38m visitors, who spent on average 368.4 minutes on the site.

Top 5 social networks in Russia: Traffic and time spent. This chart shows both the unique visits to social networking sites in July 2013 and the total average number of minutes a user spent onsite that month. Social networking sites are popular in Russia receiving 56m visitors, accounting for 85% of the online population in Russia. Odnoklassniki, which reconnects classmates and old friends, has almost 38m visitors, who spent on average 368.4 minutes on the site.

US tablet shoppers outspend smartphone users by 20%

This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users.

Mobile shopping spend in the US per user: Tablets Vs. Smartphones. This chart shows the spend per user for tablet and smartphone owners. Given that there are substantially more smartphone owners in the US (142m Vs. 69m) it is surprising to see that tablet owners spend around 20% more per user than smartphone users.

UK mums flock to social networks- and not just Facebook

UK mums are 20% more likely than the general population to use social media, and 91% now use social media regularly—a 20% increase since 2010—according to new research.

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The Internet of Things: 80bn ‘things’ connected to the Internet by 2020

80 billion devices, from smartphones and cars to fridges and clothes, will be connected to the Internet by 2020, according to new research.

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