Top global apps: Android catching Apple with 35% share

23/09/2013

Apple still leads the market with the most revenue from app sales, but Android has grown 10% in the past year, accounting for 35% of all spend, according to new data.

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The research, from Distimo, found that in August 2013, the market share distribution was at 35 percent for Google Play, compared to 65 percent for the Apple App Store.

This picture was different a half year ago: In March 2013, Google Play was only responsible for 25 percent, while Apple’s share was at 75 percent.

The data indicates that the Apple App Store is still leading in terms of total revenue. However, Google Play’s piece of the pie is consistently increasing month over month.

Revenue distribution by country and platform in August 2013

In August 2013, all markets showed a positive growth contributing to the overall market growth. (This analysis is only covering the Apple App Store and Google Play.)

The United States is still the big spender in the app market overall, followed by Japan and South Korea. For this month’s analysis we added China to the list. Please note that there is no paid content offered in China on Google Play. Therefore, the estimated revenue for China only relies on the iOS platforms iPhone and iPad. Despite this fact, China is still ranked fifth in August 2013.

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The combined revenue from both iOS platforms iPhone and iPad was the largest in the United States, followed by Japan and the United Kingdom. For Google Play it was interesting to note that after the most dominating countries Japan, South Korea, and the United States, Germany had the fourth biggest revenue portion in August 2013.

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Top Grossing Apps – August 2013

In the Apple App Store, the long-standing battle between Candy Crush Saga and Clash of Clans continued. Clash of Clans conquered the top grossing charts again in August 2013, besting Candy Crush Saga, which had been holding on to rank one for the previous two months. The month of August brought more revenue for Clash of Clans, while Candy Crush Saga experienced a slight loss compared to July 2013, resulting in a switch in ranks for August. Supercell was in addition still successful with its other top title, Hay Day, which defended its rank number three position against Puzzle & Dragons at rank number four. The Hobbit: Kingdoms of Middle-earth remained unchanged at rank number five.

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On Google Play, Candy Crush Saga remained at rank number one, and パズル&ドラゴンズ(Puzzle & Dragons) was at rank number two as in July. With LINE Pokopang, a new player reached the top grossing charts at rank number three. The puzzle game was released in May 2013, but increased its revenue in August significantly compared to July. This move pushed 모두의마블 for Kakao and LINE: Free Calls & Messages down one spot to the fourth and fifth rank, respectively.

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The top grossing apps across the Apple App Store and Google Play did not have much in common in the month of August. The only shared titles in both app stores were Candy Crush Saga and GungHo’s Puzzle & Dragons. Looking at the big picture, the top grossing apps were dominated by games in August 2013. On Google Play, the communication app LINE: Free Calls & Messages was the only non-game app listed among the top ranks.

Download the Distimo complete report here, including a more detailed analysis and additional insights about the Top Global Apps for August 2013.

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