Viacom debuts global ad exchange


Viacom International Media Networks (VIMN) has launched a programmatic ad exchange for its digital portfolio of music and entertainment sites.

For the first time, advertisers and their agencies will be able to collectively leverage the company’s leading online and mobile products for automated trading and real-time bidding.

Viacom International Media Networks’ exchange is live in the UK with Germany, Australia and Latin America to follow shortly before rolling out across a selection of international markets over the next six months.

The exchange will be powered by Rubicon Project’s Real-Time Trading platform, the advertising industry’s largest independent real-time trading platform for buying and selling digital advertising. Advertisers around the world will be able to bid on Viacom International Media Networks’ portfolio of digital properties including sites such as MTV, Nickelodeon, Comedy Central, VH1 and Viva via their agency trading desk and their demand-side platforms (DSPs).
Commenting on the launch, Tom Armstrong, Vice President Digital Sales, Be Viacom said, “Our exchange was launched to enable our clients to access our world famous brands and content as well as our loyal and engaged fans via Real-Time Bidding with increased efficiency. As agencies innovate and change their structure we need to ensure we can continue to deliver the very best service and access to our partners by leveraging the latest technologies so they can trade with us programmatically as well as buying from us directly.”

Jay Stevens, General Manager of Rubicon Project International, continues, “Viacom International Media Networks is a huge media company innovating at a global level by making its inventory available to be traded via secure automated auctions and premium orders. As part of the original MTV generation myself, I am thrilled to help Viacom deliver an advertising automation solution to better service their advertisers and to enable them to maximise the value of their audience in markets around the world”

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