Viral of the Week: Rayban Twitter campaign promotes ‘real-life Instagram’ effect

11/09/2013

Ray-Ban Belgium and DDB Brussels have launched a new campaign that makes creative use of public transportation to communicate Ray-Ban’s wide range of polarized color lenses: from sky blue to hot pink. See why it’s our viral of the week below…

In all major Belgian cities, trams have been redesigned into "Ray-Ban Test-Drive Trams" that let you discover the city through different Ray-Ban color lenses.

Tapping into the use of filters on mobile platforms like Instagram, posters inside the tram invite travelers to share their pictures of the city with#nofilterjustrayban.

The unique designed Ray-Ban trams in Ghent, Antwerp or Brussels and experience the new range of Ray-Ban polarized color lenses.

The windows of these trams are decorated with 9 different color filters, giving a very special view on the city.

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