Google putting ‘mandatory’ ads into Gmail Android app?

08/10/2013

Google has started putting ads into its Gmail Android app that cannot be switched off by users, according to a news report.

According to Dutch Android blog Android World, the adverts initially appear in-line with emails inside the "Promotions" inbox of the Gmail app.

The "Promotions" inbox, part of Google's algorithm-powered inbox filtering system that was released in July, can be turned off within Gmail's inbox settings on both the desktop and the Gmail app for Android.

Code suggesting that Google was set to bring adverts to its Gmail app for Android was found in the most recent version of the app last week, with options to save, share or dismiss them as messages.

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