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Share of global adspend by medium: 2012

11/10/2013

In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from ZenithOptimedia forecasts that their market share will drop in the coming three years.

Share of global adspend by medium: 2012. In 2012, TV had the highest percentage of global adspend with 40%, while online ads accounted for 18.3%. traditional media such as newspapers and magazines still accounted for a significant portion of adspend with 18.7% and 8.5% respectively, but the report from ZenithOptimedia forecasts that their market share will drop in the coming three years. <br />

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