Share of global adspend by medium: 2015

11/10/2013

This chart shows the forecast for global adspend in 2015. TV adspend will dwindle slightly, dropping by 05%, from 40% to 39.5%. Online adspend is set to grow the most over the coming three years, increasing by 6.3%. Advertisers will continue to decrease their spend with traditional media and newspapers will see the biggest decrease in adspend by 2015, dropping by 3.8%.

Share of global adspend by medium: 2015. This chart shows the forecast for global adspend in 2015. TV adspend will dwindle slightly, dropping by 05%, from 40% to 39.5%. Online adspend is set to grow the most over the coming three years, increasing by 6.3%. Advertisers will continue to decrease their spend with traditional media and newspapers will see the biggest decrease in adspend by 2015, dropping by 3.8%.

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