Top 24 social networks worldwide: Facebook, YouTube and Qzone lead the way

31/10/2013

Facebook and YouTube are the most popular social networks in the world, followed by China’s Qzone and Sina Weibo, according to a new report.

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The report, from web monitoring firm BI Intelligence, indicates that Facebopok Facebook still has the largest user population at 1.16 billion monthly active users, follwed by Google’s YouTube with 1 billion.

In third is China's social media network, Qzone, with 712 million active uswers per month. This makes it twice as large as global social messaging app WhatsApp, and nearly three times as large as Twitter.

The BI Intelligence report looks at audience size along with potential growth and demographics in terms of audience and country of origin.

More key findings from the report include:

• Three of the world's top 10 social properties are messaging platforms: WhatsApp, LINE, and WeChat.

• IPO-bound Twitter is smaller than many of its less-known rivals, including Tumblr, WhatsApp, and LINE.

• Eighty-six percent of Facebook's users are outside the United States.

• Facebook has 95 million users in China (despite the fact that it's officially blocked), 68 million in India, 42 million in Brazil. Taking these population together, they're twice as large as Facebook's U.S. population of 100 million.


• Nearly 25% of LinkedIn's users are in India. In fact, there are more Indians than Americans on LinkedIn and Google+.

• Despite being blocked in China, the major social networks still have many millions of Chinese active users who use various stratagems to access these services. Google+ has 100 million users in China, Twitter has 80 million, and YouTube has 60 million.

• LinkedIn, the only major social network that is not blocked in China, has over 20 million users in the country.

• Asia-Pacific overall has more active social media users than any region, and Southeast Asian markets are off the charts when it comes to mobile social media usage. Eighty-two percent of Thai smartphone owners access social media daily on their phones.

Read the full report here (registration required with free trial )

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