Top digital marketing data and statistics this week


Here are the top digital marketing data and statistics that caught our eye.

The best and worst email subject lines in 2013

Many marketers spend hours constructing great email layout and copy, but then treat the subject line as an afterthought. A detailed survey of over 2.2 billion emails, published this year, has revealed the most (and least) effective keywords and phrases in email marketing subject lines.


Top 15 global apps: Vine and Flickr lead growth

Vine and Flickr are the fastest growing global apps for smartphone and tablet users, with Google Maps and Facebook being the most popular overall, according to new research.


Top 8 social networks for sharing: Facebook and Pinterest thrash Google+ for traffic referrals

Facebook and Pinterest are the leading social networks for sharing content, with Google+ lagging far behind, according to new research.


Over half of UK marketers ‘not testing digital campaigns’

Less than 10 percent of senior UK marketers have full confidence in their own digital marketing skills [8%] or those of their teams [9%] Adobe research has found. In addition, over 50 percent of marketers in the UK are not testing campaigns or content, relying instead on instinct.

Social media reputation now ‘bigger risk than economy or rivals’ for top execs

Most executives now place reputation above economic trends and competition in terms of risk, following the rise of social media, according to new research.



The rise of sponsored content: ‘Native ads’ to overtake traditional ads in 12 years (infographic)

Native advertising will become the most preferred form of advertising by 2025, taking the form of sponsored content across all media platforms, according to a new study by AOL UK.


Yahoo beats Google for US traffic 3 months in a row

Proving it was no fluke, Yahoo has remained top of the US traffic charts for the third month in a row, ahead of Google, Microsoft and Facebook, as the internet giant continues to turn around its fortunes.


UK advertising spend up as mobile investment rises 128%

UK advertising spend rose 3% in the first six months of 2013, driven by a fast take up of mobile and search ad placements, according to the latest Advertising Association/Warc Expenditure Report.


Mobile driving digital coupon surge in US

The use of digital coupons in the US is growing faster than expected, with smartphone users proving to be a key driver, according to new research.


Internet display ad spend up 27% globally

Internet display advertising rose sharply during the second quarter of 2013, rising 27% compared to TV's increase of just 4.2%, according to new research.


A digital snapshot of Japan: Older audience and big online spenders

Japan has the fourth biggest online population the world, with an audience that skews significantly older than the global average, according to a new in-depth report from comScore.


Global conversion rates on Facebook ads ‘double in just three months’ (infographic)

Facebook ads are performing strongly across all key performance indicators with conversion rates more than doubling during the third quarter of 2013 according to new research.


The six causes of customer despair (infographic)

Ever wondered what the biggest causes of customer unhappiness are? As the Christmas rush draws nearer, Service Management Group (SMG) has analysed over 359,000 customer responses to work out what matters most to British shoppers in store.


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