Digital marketing formats: Which format generates the most value for marketers?

19/11/2013

This chart shows the perceived business value digital marketing channels provide marketers. Marketers' answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it 3.5 out of 5. Email marketing proves to still be relevant, coming in third with 3.8 out of 5.

This chart shows the perceived business value digital marketing channels provide marketers. Marketers' answers were based on a scale of 1-5, where 1 is very dissatisfied and 5 was very satisfied. An interesting point this chart makes is that the Facebook marketing provides the least value to a business with marketers on average giving it 3.5 out of 5. Email marketing proves to still be relevant, coming in third with 3.8 out of 5.

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