Online news trends: Finland leads the way in Europe


News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013, according to new research from comScore.


Across the 18 European markets measured by comScore, 338 million people visited a news or information website via a desktop or laptop during the month. The top 3 sites in that category were Yahoo! ABC News Network, BBC and Mail Online.

When ranking the European countries by reach, the Nordic countries lead the top 3 as 97 percent of Finnish internet users visited a news site during the month, followed by Sweden in second place with 96 percent reach and then Norway in third with 95.8 percent. Ireland and Turkey are not far behind, both with 95.7 percent reach.

The European average lies at 80.2 percent and Russia concluded the rankings with 66.2 percent of their online audience accessing a news and information site in September 2013.

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