Top digital marketing data and statistics this week

27/11/2013

Here are the top digital marketing data and statistics that caught our eye.

Marketing plans for small businesses show half marketing budget is online

Small businesses have made a radical shift in their marketing plans with half their marketing budget online according to latest US data.

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Content marketing trends: Articles, social media and eNewsletters top tactics (infographic)

Marketers in the UK are planning to increase their content marketing budgets more over the next 12 months, using a wealth of tactics to increase their reach, according to new research.

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Facebook advertising ‘boosts paid search return on ad spend by 30%’

Facebook advertising has a knock-on effect on paid search performance on search engines such as Google and Bing, according to new research.

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App Optimization for iOS 7 [Infographic]

Apple’s new operating system iOS7, caused quite a stir last month- but how does it effect advertisers and app developers? This infographic from Dotcom Infoway offers a guide on apps for iOS7.

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Top 10 websites for ‘mobile only’ visitors: Zynga, Groupon and Pandora lead the way

Although we now live in a digital world featuring a multi-platform majority, many large media properties focus more of their efforts on a particular platform, whether it’s for practicality, a better user experience, or some other reason. That primary platform used to be the desktop computer, but an increasing share of the digital landscape is now occupied by mobile-first companies
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Online news trends: Finland leads the way in Europe

News and information sites capture a large proportion of the European online audience with 8 in 10 internet users accessing one of these sites in September 2013, according to new research from comScore.
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113 million visits to online retail sites predicted for Cyber Monday

The second of December will be busiest online shopping day pre-Christmas, but could be eclipsed by 'Middle' Cyber Monday, with £10.5 billion spent on online retail transactions in December alone, according to a new forecast.

Experian’s key retail predictions for Cyber Monday include:

• Cyber Monday (2nd December) will be the biggest pre-Christmas shopping day online with 113 million visits to retail websites from UK Internet users, a 1 per cent increase year-on-year (112 million visits to retail websites on Cyber Monday 2012)*.
• Experian is coining 9th December “Middle” Cyber Monday. As Cyber Monday is early this year and people increasingly expect retailers to be able to deliver gifts closer to Christmas, Experian anticipates there will be over 110 million visits to retail websites on this day, and this date could even eclipse Cyber Monday itself in terms of visits.

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