Video viral of the week: Van Damme gets 25m views in 1 week with Volvo trucks stunt

19/11/2013

As part of its hugely successful ‘Volvo Trucks’ stunt series on YouTube, the Swedish auto maker hired the ‘Muscles from Brussels’ himself- Jean Claude Van Damme- to perform an eye-watering stunt between two moving heavy vehicles. See why it’s our video viral of the week below…

Volvo has been running a new series on YouTube to promote its Truck range all year, with previous death-defying entries featuring a bull run in Spain and the company CEO Claes Nilsson standing on a truck dangling from a crane by just its front hook.

The new advert, which aims to promote Volvo Trucks’ new dynamic steering system and has become a YouTube hit, garnering over 25m views since its launch.

The Belgian actor bwgins the ad by saying : ‘I’ve had my ups and downs… My fair share of bumpy roads and heavy winds. That’s what made me what I am today. Now I stand here before you. What you see is a body crafted to perfection. A pair of legs engineered to defy the laws of physics and a mindset to master the most epic of splits.”

Van Damme’s feet were placed on a small platform that was built on the side mirrors of the trucks.

Anders Vilhelmsson, public relations manager for the Volvo Trucks brand, insisted that it was a 100 per cent real.

He told the Wall Street Journal: ‘The stunt is real and is performed in just one take. It’s a daring stunt but we had full control. There was never any real danger involved.’

Van Damme reportedly did use safety equipment during the shoot which took place at a closed-off airstrip in Spain.

The stunt had to be completed within just 15 minutes after 8am on the day when the sunlight was just right.

Director Andreas Nilsson said: ‘The film you see is the first take. But obviously we had tons of rehearsals. The tension was really high. I saw a tough stunt coordinator well up after we nailed it. That might actually be the nicest memory from the shoot.’

View the full series here

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