iPlayer mobile audience breaks records

03/12/2013

The number of people watching and listening to BBC programmes on iPlayer via mobile phones and tablets has reached an all-time high, and is now almost level with the desktop audience, according to new data.

The BBC reports that there were 261m iPlayer requests served in October, up 23 per cent on the same month last year, with 199m of those for television programmes – the third highest number of demands in the service’s history.

Of those requests, 37 per cent were made on mobile and tablet devices, almost in line with computers, which reached 39 per cent.

In September it was reported that the number of mobile users had surpassed desktop users for television programmes, and the trend now looks set to continue with radio content and soon make smartphones and tablets the main platform for iPlayer as a whole.

Last month Bad Education and Some Girls, the first BBC Three comedies to be premiered on iPlayer, topped the most-watched list, along with episode nine of The Great British Bake Off. The Wrong Mans, Atlantis and Waterloo Road were also popular

In terms of radio, Premier League and international football were most popular. Nick Grimshaw’s Radio 1 Breakfast Show remained a strong performer while the return of The Reith Lectures appeared in the top 10.

October saw an average of 7.8m daily requests, with weekly requests peaking in the first week of the month and the last week of the month at 57m.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy