Top 10 most searched for social networks by country


Social media was ruled by Facebook in 2013, with Pinterest Skype and Twitter all performing well across a range of countries, according to new data from Bing.

In its review of Bing’s top searches for the year, Microsoft revealed that Facebook remained firmly affixed to the number-one spot in the social media category among Americans.

“Facebook came in as the most searched social media platform for the second year in a row,” said Microsoft in a company blog post.

USA’s most searched social networks of 2013

A new entry on several of Bing’s most searched lists, pinboard-based image-sharing site Pinterest has rocketed to number two in the US. From wedding ideas, to recipes and much more, Americans couldn’t get enough of Pinterest this year.

1. facebook
2. pinterest
3. twitter
4. linkedin
5. instagram
6. tumblr
7. reddit
8. vimeo
9. vine
10. google+

The UK’s most searched social networks of 2013

The high popularity of professional networking is also evident, with career-focused site Linkedin finding a place in several top 10s alongside its social counterparts, such as in the UK. In 2013, the website announced that it had reached over 250 million registered users.

1. Twitter
2. Linkedin
3. Skype
4. Facebook
5. tumblr
6. Instagram
7. Pinterest
8. Reddit
9. Spotify
10. Vimeo

Spain’s most searched social networks of 2013

Spain’s home-grown social networking site Tuenti also had an increasing presence, coming in second in the top 10 behind big-player Facebook.

1. Facebook
2. Tuenti
3. Twitter
4. Instagram
5. Pinterest
6. tumblr
7. Vimeo
8. Myspace
9. Google +
10. Vine

Japan’s most searched social networks of 2013

2013 was the year Twitter really hit the big time, with the microblogging site filing for an initial public offering and being on the New York Stock Exchange for the first time in September. Valued at around $31million at the end of its first day, the site tops the list in Japan, ahead of fellow US-based company Facebook and Japan-based Mixi.

1. Twitter
2. Facebook
3. Mixi
4. Google +
5. Ameblo
8. Mobage
9. Tumblr
10. LinkedIn

Italy’s most searched social networks of 2013

Facebook’s dominance was also felt in Italy, though Google’s social venture Google+, which combines features like Gmail, Hangouts and Youtube, took second spot.

1. Facebook
2. Google+
3. Twitter
4. YouTube
5. tumblr
6. Instagram
7. Pinterest
8. Vimeo
9. MySpace
10. Vine

India’s most searched social networks of 2013

As with several in North and South America, along with Europe, Facebook and Twitter were the big hitters in India. More direct forms of social networking, like video calling software Skype and instant messaging service WhatsApp also feature.

1. Facebook
2. Twitter
3. Skype
4. MySpace
5. WhatsApp
6. Line
7. tumblr
8. Pinterest
9. Instagram
10. Viber

Germany’s most searched social networks of 2013

The top 10 for Germany has a distinctly local feel, with three of the top four social networks – Jappy, Wer-kennt-wen and Xing – founded within the central European country, along with ninth-placed Stayfriends.

1. Google +
2. Jappy
3. wer-kennt-wen
4. Xing
5. Facebook
6. Twitter
7. Linkedin
8. Tumblr
9. Stayfriends
10. YouTube

France’s most searched social networks of 2013

Over in France, rapidly-growing image-and-photo sharing site Instagram - which also allows users to digitally edit their pictures and share them through other social applications - is the third most searched for networking site. Its parent company Facebook once again takes number one spot.

1. Facebook
2. Linkedin
3. Instagram
4. Tumblr
5. Vine

Read more on the official blog here

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