Twitter audience ‘getting younger than Facebook users’

11/12/2013

The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts.

The new research comes from comScore reveals that Twitter’s audience now skews younger than both Facebook and the rest of the internet.

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While Twitter has users across every age spectrum, its core group in the US is made up of those between the ages of 13 and 44.

Twitter's biggest age group is between the ages of 25 and 34, but it has a sizable contingent- 10.1 percent - of those between the ages of 13 and 17. Its 18 to 24 age bracket makes up 18.2 percent of its user base.

That stands in stark contrast to Facebook, which has a much broader range of users. The world's largest social network relies on 25- to 34-year-olds to make up its largest segment, with 19 percent share of its US user base.

Those between the ages of 34 and 44 and 45 and 54 both accounted for 17 percent of Facebook's user base.

Not surprisingly, the professional social network LinkedIn skews older than its counterparts. LinkedIn's biggest user base in the US is made up of those between the ages of 45 and 54. Just 9.6 percent of those aged 18 to 24 are on LinkedIn.

www.comscore.com

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