Digital Intelligence

2014 archives | Track topics, trends and brands


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Viral video marketing case studies: the 25 best virals of 2014

From an avalanche of ice buckets to World Cup fever, 2014 was another big year for video viral marketing case studies. As mobile sharing went mainstream, it was charities that achieved some of the year’s biggest success stories with the ‘No Make Full story...

01/12/2014

Mobile ‘pub crawl’ test: 4G still falling short in Central London

Mobile internet access is still unavailable in many parts of central London, contradicting the recent findings of an Ofcom report, according to new research across many of the capital’s pubs. Full story...

01/12/2014

Top brands on Pinterest: ASOS leads the way for retailers

For the second year in a row, online fashion retailer, ASOS, is the most popular UK online retail site when it comes to having web content shared on Pinterest, the pin-board style social network, in the run up to Christmas. Full story...

01/12/2014

More than half of Christmas purchases to come from mobiles- report

During Christmas 2014, more than half of online purchases in the UK are made on a mobile device, according to the 2015 predictions report from global technology analyst company CCS Insight. Full story...

01/12/2014

Mobile mishaps: iPhone users ‘most accident prone’ mobile owners

From sitting on them, to dropping them down the toilet, microwaving to washing them, more than one fifth of Britons have damaged their phone so badly it needed to be replaced, according to new research. Full story...

01/12/2014

Black Friday site crashes: Predictable chaos?

A number of high profile UK retailers crashed this morning as the 'Black Friday’ shopping frenzy reached record levels. Nice handling of Black Friday uk. @GAMEdigital @Tesco @Argos_Online @curryspcworld pic.twitter.com/5SEpFzE4aA— dylan (@dylanhughez) November 28, 2014 Full story...

01/12/2014

Viral of the week: Honda Twitter account 'hacked' by Skeletor in social media stunt

Honda has faked a hack of its own Twitter account, handing the @Honda handle to Skeletor of ‘He-Man’ fame, even taking potshots at other brands, including Toyota and Burger King, with a number of humorous tweets. Twittersphere: It is I, Skeletor! Now Full story...

02/12/2014

UK to become first country to spend half of ad budget on digital- report

The UK set to be first country spending over half of ad budget on digital as Brits ditch traditional media for gadgets, social networks and online shopping, according to new research. Full story...

02/12/2014

Black Friday in Nigeria: Konga sees record sales

Despite starting as a US tradition, Black Friday has taken off in Africa too, with online shopping mall Konga seeing a huge increase in sales over the sales period. Full story...

02/12/2014

Online shopping fails: Consumers still frustrated by slow load times (infographic)

Three quarters of consumers that has a bad experience on a shopping site go directly to a competitor, according to new research. Full story...

02/12/2014

Facebook trends in 2014: Free audiences collapse, “mobile-first” pays off

Key trends to check your 2015 plans against: • RIP free ad exposures: This was the year when the rules were re-written in social and free audience reach collapsed on Facebook. We predicted it back in 2012, but the casualties have been Full story...

03/12/2014

Top Christmas ads on YouTube 2014: John Lewis leads but Tesco spreads its bets

With Black Friday and Cyber Monday over, new stats from YouTube reveals who are the retailers that managed to captivate audiences with their Christmas ads. Full story...

03/12/2014

Retailers ‘spent 88% more on search advertising’ this Black Friday

With Black Friday becoming a huge shopping day in the U.K., retailer marketers increased their spend on search advertising by 88% year-on-year on Black Friday in 2014 according to new research. Full story...

03/12/2014

Google plans to spend 60% of digital marketing budget on programmatic

Google is planning to focus its investment in programmatic marketing, aiming to put 60% of its entire digital marketing budget into the format, according to its global chief marketing officer Lorraine Twohill. Full story...

03/12/2014

Black Friday weekend in review: Mobile frenzy sparks record sales

Black Friday and Cyber Monday is over for another year and this new infographic series from IBM looks at some of the key statistics behind the shopping frenzy, revealing that mobile (and Android in particular) enjoyed a huge leap this year. Full story...

03/12/2014

Global internet users surpass 3bn… but mainly in rich countries

Over 3 billion people are now connected to the internet, marking an increase of 6.6% over last year, according to new research. Full story...

03/12/2014

Online Christmas conversion rates to rise by over a third

Online conversion rates in the UK this Christmas are expected to increase by more than a third compared to the rest of the year, according to new research. Full story...

03/12/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

04/12/2014

Bezos admits “billions of dollars of failures at Amazon”

The Amazon CEO has admited that failures, such as recent Fire Phone flop, have cost the company billions of dollars, but is adamant that experimentation is key to the company’s survival. Full story...

04/12/2014

New Google Captcha ‘can tell you’re not a robot with a single click’

Catpcha spam guards can be annoying for users, but Google has revealed an improved version that can tell you’re not a robot with a single click. Full story...

04/12/2014

Facebook extends autoplay to video ap ads

Facebook has extended its autoplay video feature to app ads, as the company continues to push its mobile services. Full story...

04/12/2014

Steam takes on Twitch with game streaming service

PC gaming platform Steam has added a new feature that lets users watch their friends' games with just one press of a button. Watch this video from IGN explaining how the service works: Full story...

04/12/2014

US online retail trends: Thanksgiving search ad boom

This November, US retail paid search advertising saw year-on-year increases across nearly all key metrics including impressions, clicks, click-through rate, and conversions according to new research. Full story...

04/12/2014

Snapchat founder tops ‘Under 30 Power List’

The founder of the controversial app Snapchat has been voted by students as the most influential new media figure under the age of 30. Watch this video from Vanity Fair interviewing the chat app CEO Evan Speigel and Micheal Bloomberg here: Full story...

05/12/2014

Google plans child-friendly YouTube and Chrome browser

Google is developing child-friendly versions of its search site, Chrome browser and video-sharing service YouTube, according to a US report. See the full USA Today interview below: Full story...

05/12/2014

Facebook’s 5 tips for mobile advertising success

With the festive season upon us, and new devices likely to be a key gift this year, Facebook is offering 5 tips for app advertising success. Full story...

05/12/2014

Driverless cars to hit UK roads in 4 cities

As driverless cars edge closer to consumer launch, three tests will be carried out across the UK starting in 2015. Full story...

05/12/2014

New programmatic platform syncs online ads with TV ads

Infectious Media has integrated TV synchronisation capabilities directly into its programmatic platform to allow digital display ads to be automatically coordinated with TV ads. Full story...

05/12/2014

Global adspend to rise 4.9% in 2015: Mobile, social and programmatic key drivers

The global advertising market will grow up to 6% a year over the next three years, driven by mobile, social media and the transition to programmatic buying of digital display, according to a new report. Full story...

08/12/2014

Technology in the workforce: Six trends for better decision making

With technology taking a greater role in the workforce, new research from Dell and Intel identifies, and explores current and future trends pertaining to the workplace and workforce, and the role that technology has played in their evolution. View this promotional video Full story...

08/12/2014

The ads of Christmas past: Coke’s ‘Holidays are coming’ tops list

ISBA, the Voice of British Advertisers surveyed its members from more than 400 brands to find out their favourite ever past Christmas ads, with Coke’s ‘Holiday’s Are Coming’ leading the way. Full story...

08/12/2014

Facebook launches free anti-virus scanner

Facebook is launching its own virus-scanning software to combat the rise in malware being spread through the social network. Full story...

08/12/2014

Digital advertising trends in 2014: Rise of automated ads as content goes native

Key trends to check your 2015 plans against: • Programmatic revolution: With Google shifting 60% of its digital budget to automated buying platforms, advertisers need to follow suit or risk losing out. • Going native: Sponsored content has come a long way Full story...

09/12/2014

EBay to run programmatic-only ad test next year

eBay is to cease all regular ad deals to focus solely on programmatically traded campaigns for a week, as part of an ad trading experiment in the UK. Full story...

09/12/2014

The dos and don'ts of online branding: Why environment matters (infographic)

Consumers are 37% more likely to click on an ad on a site they trust, but the type of website where ad appears makes a difference, according to this new infographic from InSkin Media. Full story...

09/12/2014

Global Facebook ad costs rise dramatically as shopping season ROI doubles

Overall Facebook advertising costs and ROI rose dramatically year-on-year in November 2014 according to the latest global data from Kenshoo. Full story...

09/12/2014

Job matching algorithm wins £100k funding award

TheJobPost has received a funding award of £100k from the UK's innovation agency, Innovate UK. TheJobPost, which works on a crowdsourcing model, matches employers who have job vacancies with relevant recruitment suppliers based on their specialisms. Full story...

09/12/2014

Search trends in 2014: EU squeezes Google; SEO evolution; Mobile upsurge

Key trends to check your 2015 plans against: • Search formula changes make a big impact: Clamp down on low quality results, guest blogging and relegation of Google+ shows SEO is an ever-changing beast • Mobile search: Better local context and rise Full story...

10/12/2014

Biggest Facebook topics of 2014: World Cup, Ebola and Malaysia Airlines top trending topics

Facebook has unveiled its Year in Review report, taking a look back at the moments, places and people that moved us in 2014. Full story...

10/12/2014

Amazon lets shoppers haggle with ‘Make an Offer’ button

Amazon has launched a new bidding option that lets buyers hit a button marked "Make an offer" on selected product pages, instead of just adding them to their cart. Full story...

10/12/2014

John Lewis ‘most loved Christmas ad’ – but Lidl is most likely to make us buy

The UK’s most enjoyed and best-loved Christmas TV advertising of 2014 is John Lewis’s Monty the Penguin, according to research carried out by Millward Brown. Lidl’s Surprises ad proved to be the most persuasive, with respondents saying it made them more likely Full story...

10/12/2014

Millennial Media buys Nexage to create independent mobile ad marketplace

Millennial Media has bought mobile supply-side platform (SSP) and programmatic firm Nexage. Full story...

10/12/2014

The Economist reveals 10 second ‘blipvert’ ad unit

As part of its global, content-led digital campaign, The Economist has recently introduced a new ad unit called the ‘10 second MPU’. Full story...

10/12/2014

Top 10 social trends in 2014: Twitter troubles, mobile upstarts and the ‘dark social’ debacle

Key trends to check your 2015 plans against: • Young upstarts breakthrough: Instagram bigger than Twitter as more visual and mobile friendly social networks (SnapChat, Line, WeChat) get user numbers in the hundreds of millions. • Dark social still untracked: More web Full story...

11/12/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

11/12/2014

Instagram now bigger than Twitter

Instagram has overtaken Twitter with 300 million users, as Facebook continues to monetise its photo-based social network with new ‘verified accounts’. Full story...

11/12/2014

Pirate Bay taken offline after raid

The Pirate Bay has been taken offline following a raid in Sweden, ending years of a police 'cat and mouse' chase with the file sharing website. Full story...

11/12/2014

YouTube reveals biggest videos of 2014

YouTube has revealed the most popular videos of 2014, marking the occasion with a video assembling some of its most popular Vloggers. Full story...

11/12/2014

Carrefour teams with PowaTag to make donating to French Telethon easier

French retail giant Carrefour is implementing the PowaTag technology within 50 of their biggest supermarkets in France, which will make it more convenient to donate to a charity. Full story...

11/12/2014

Almost $300m in bitcoin spent during Black Friday and Cyber Monday frenzy

A total of $296 million was spent globally across the bitcoin network on Black Friday and Cyber Monday, according to insight provided by Bitnet. Full story...

11/12/2014

£666m spent on ‘Manic Monday’ in the UK

Following up on the record breaking numbers we issued after Black Friday, the Experian and IMRG have released the actual online visit and spend figures on online retail sites in the UK on Manic Monday – the second Monday of December (8th). Full story...

11/12/2014

Top tweets of 2014: World Cup, Ferguson Riots and Ukraine dominated social conversations

Tweets about the World Cup, US riots and the Ukraine crisis preoccupied UK Twitter users in 2014. Full story...

12/12/2014

Yahoo mobile ad revenues forecast to overtake Twitter next year

Yahoo’s US mobile ad revenues are predicted to overtake Twitter next year to become the third largest in the country, according to a new report. Full story...

12/12/2014

Google axes Spanish news amid government clampdown

Google is shutting down its Google News service in Spain ahead of the introduction of a new intellectual property law is introduced. Full story...

12/12/2014

Top 10 content marketing trends of 2014: BuzzFeed booms as creativity and big data merge

Key trends to check your 2015 plans against: • ‘Old media’ invests in digital future: Disney bought PewDiePie owner Maker Studios, while Dreamworks envisions YouTube will be dominant platform in 5 years time • Brands become publishers: Native ads (championed by BuzzFeed) Full story...

15/12/2014

Facebook ditches Bing to focus on ‘Graph Search’

Facebook has ended its deal with Microsoft to show Bing web results in its search engine, instead using its own results powered by the social media habits of its users. Full story...

15/12/2014

Top 10 mobile marketing trends of 2014: Apple Pay, Android Wear and Nokia's farewell

Key trends to check your 2015 plans against: • Hands-free future: Voice activation, smartwatches and even driverless cars show where mobile devices are heading- and where marketing dollars will follow as the 'internet of things' gains traction. • Facebook’s ‘mobile first’ strategy Full story...

15/12/2014

Top SEO tips: 4 search secrets to rank high on Google UK

There are four key considerations that digital marketers should focus on to help their websites achieve and maintain high rankings within Google UK searches, according to a new report. Full story...

15/12/2014

Top 10 media predictions for 2015: The future is ‘choose your own content’

Dresses that block mobile signals, data doctors and choosing how you consume content are all set to be big trends in the coming year, according to new reseacrh. Full story...

15/12/2014

Microsoft accepts bitcoin payments on Xbox and phones

Microsoft has started accepting payments made using bitcoins to add funds to Microsoft accounts that can then be spent on a variety of Microsoft services. Full story...

15/12/2014

China now rivalling US dominance of digital media

China accounts for two of the six companies with the highest online media revenues and four of the 10 fastest-growing, according to the latest Digital Media Index from global research and advisory firm Strategy Analytics which analyses revenue trends across 44 public Full story...

15/12/2014

Google Paid Listings shopping ads ‘doubled during Thanksgiving’

Retail paid search advertisers in the U.S. nearly doubled daily spend on Google Product Listing Ads (PLAs) across the week of Thanksgiving this year compared with 2013. Full story...

15/12/2014

eBay revamps iPad app to cater for multi-screen shoppers

eBay has updated its iPad app following news that 59% of its users are multi-screen shoppers. Full story...

15/12/2014

Uber faces backlash for Sydney siege price hike

Taxi app Uber has been forced to reverse its decision to increase cab fares to four times the usual price during the seige tragedy in Sydney's Martin Place, following a social media backlash. Full story...

16/12/2014

eCommerce nightmare before Christmas: Amazon glitch prices goods at 1p

Amazon has faced a backlash from retailers after a software glitch from a third party site caused hundreds of items to be sold for 1p. Full story...

16/12/2014

Beyond Facebook - Marketing to Generation Z (infographic)

In the next few years, Generation Z – those born around the year 2000 – will be hitting their upper teens, entering their 20s and then embarking upon their careers. The challenge for businesses is finding a way to market to this Full story...

16/12/2014

Most Brits ‘can’t find basic info’ on retailers sites

Retailers risk missing out on sales this Christmas due to a poor online experience, according to new research released today. 55% of consumers say they cannot find basic information (such as around delivery dates) on half of the retailers’ websites they visit, Full story...

16/12/2014

Black Friday – How Retailers Won the Day

Online traffic on Manic Monday (8th December) saw a massive 149 million visits to UK retail websites and consumer spend hit an estimated £666 million following the all-time record breaking figures of Black Friday. Experian and IMRG examine wow data is driving Full story...

16/12/2014

Amazon beats Google for UK gift shopping searches at Christmas

61% of UK shoppers will have found gift ideas from researching the web site of online retailer, Amazon, this Christmas, with 50% getting ideas from searching on Google, according to new research. Full story...

17/12/2014

TV sales dip for first time in 60 years as online video rises

The number of houses in Britain with a television set has fallen for the first time since the 1950s as viewers switch to tablets, PCs and other devices to watch video, according to new research. Full story...

17/12/2014

Top 3 data-driven and programmatic advertising trends for 2015

Programmatic will get personal with the adoption of identity solutions, integration into CRM systems and specialised approaches to vertical targeting, according to a new report from real time bidding platform Turn. Full story...

17/12/2014

Top 10 gaming and apps trends of 2014: Oculus Rift, Minecraft and Twitch join big players

Key trends to check your 2015 plans against: • Facebook goes virtual reality: Social network’s acquisition of Oculus Rift hints that virtual reality could be the operating system of the future. • Gaming goes more mainstream: Minecraft bought by Microsoft, showing how Full story...

18/12/2014

Ecommerce trends in 2014: Alibaba skyrockets, mobile dominates and Amazon takes on Google

Key trends to check your 2015 plans against: • Chinese ecommerce boom: Alibaba IPO makes it more valuable than Amazon and eBay combined as Singles Day rivals Black Friday in the online shopping frenzy stakes. • Mobile shopping explosion: Apple Pay gives Full story...

18/12/2014

Lastminute.com sold for fraction of 2005 price

Dotcom icon Lastminute.com has been sold to Swiss Travel firm Bravofly Rumbo Group for $120m (£76m), a small fraction of the £600m price it was valued at back in 2005. Full story...

18/12/2014

Skype adds real-time language translating tool for video calls

Microsoft has launched a test version of the Skype Translator which decodes conversations in Spanish and English in real time. View the tool in action below: Full story...

18/12/2014

BT’s 12.5bn bid for EE faces legal battle

BT is in exclusive talks to buy EE £12.5bn but the two communications giants could be in for a difficult legal battle to make the deal go ahead. Full story...

18/12/2014

Top Google searches of 2014: Robin Williams, World Cup and Ebola most sought after

Google has revealed the most popular global search terms conducted during 2014, with Robin Williams suicide the most sought after information of the year. Full story...

18/12/2014

The 15 biggest marketing fails of 2014: McDonalds terrifies Twitter, U2 invades iPhones and Airbnb's balls up

As 2014 draws to a close, we look as some of the biggest marketing blunders of the year. From Amazon's Fire Phone flop and Apple's U2 fiasco to Facebook's drag queen name ban and McDonalds terrifying new mascot, there were plenty of Full story...

19/12/2014

Top 10 digital regulation trends of 2014: The price of privacy rises as the cookie crumbles

Key trends to compare your 2015 plans against: • The price of privacy as tracking goes beyond the cookie: Europeans value their own data at £140, but brand trust can lower the cost. Techniques like ‘canvas fingerprinting’ arise as cookie tracking becomes Full story...

19/12/2014

Black Friday drives biggest November sales spike in history of Index

Online retail sales were up 37% month-on-month in November, according to the IMRG Capgemini e-Retail Sales Index. Full story...

19/12/2014

CMOs turn to technology, not media agencies, to ensure digital advertising success- report

More and more advertisers believe that taking ownership of their digital advertising is the way forward, according to new research. Full story...

19/12/2014

John Lewis' Monty the Penguin ‘most compelling High St Xmas ad’

Lewis’ “Monty the Penguin” is the most compelling Christmas ad by a high street retailer, according to a study by Realeyes which measured people’s facial reactions as they watched ads. Full story...

19/12/2014

Bots Beware: Six Tips To Help Fight Traffic Fraud in Video Advertising

Online advertising is now a $122 billion global industry and, in the coming years, is predicted to surge past TV to become the number one advertising channel. While the industry is flourishing, traffic fraud continues to be one of the biggest challenges Full story...

19/12/2014

Christmas and Boxing day sales to grow by more than 25% this year

More people are shopping online on Christmas day, with Boxing Day forecast to rival Black Friday for sales, according to a new report. Full story...

19/12/2014

Most parents want more digital marketing practices taught in classrooms

Three quarters of parents agree that there should be more emphasis on teaching school-age children about digital marketing, ecommerce and affiliate marketing, according to new research. Full story...

19/12/2014

Odd news: The weirdest digital stories of 2014

From a dog translation kit to a comedy club charging per laugh, technology took us in some strange directions during 2014. In this brave new world of toilet renting apps, hacked smart fridges and emailed NASA wrenches, we celebrate the weirdest news Full story...

22/12/2014

Apps ‘driving video content revolution in Europe’

Google Play offers an untapped goldmine for video publishers, while Germany’s video content app monetization presents best-in-class model, according to new research. Full story...

22/12/2014

NASA emails astronaut a wrench for Christmas

Astronauts on the International Space Station have used a 3D printer to create a new wrench, after Nasa emailed them instructions. Full story...

22/12/2014

Biggest technology disasters of 2014: Amazon’s nightmare before Christmas tops list

2014 hasn’t disappointed on the IT failure front. Software catastrophes, hardware meltdowns and system malfunctions have left executives red faced, customers hacked off and shareholders fuming. No organization is safe from IT disasters, which can have serious effects, causing disruption, reputational damage Full story...

22/12/2014

12 major brands unite for start-up accelerator

Twelve of the UK's largest brands and agencies in the marketing industry have signed on as partners to an ad tech accelerator initiative called Collider. Full story...

22/12/2014

Brits abandoning 'traditional' social networks for WhatsApp and Snapchat- Ofcom

Britons are ditching 'traditional' social networks such as Facebook and Twitter in their millions, whilst Whatsapp and Snapchat rise according to Ofcom data, Full story...

22/12/2014

Top 10 most Shazamed UK adverts from 2014

We all remember the use of José González’s beautiful track ‘Heartbeats’ in the 2005 Sony bouncy balls advert and ‘1234’ by Feist in Apple’s advert for the iPod Nano in 2007. However, a new list from Shazam details the most memorable tie Full story...

22/12/2014

The year in digital: The best (and worst) of marketing in 2014

2014 was another big year for digital marketing, with Facebook buying WhatsApp, the rise of the 'Internet of Things' and mobile growth skyrocketing. This was the year that programmatic ads went mainstream, native ads got smarter and online ad revenue overtook broadcast Full story...

23/12/2014

Publicis buys Sapient for $3.7bn to create digital marketing giant

Publicis has bought US consultancy group Sapient, as the France-based global ad giant looks to expand into the US and moves on from its failed merger with Omnicom. Watch this video from Bloomberg anlysing the deal here: Full story...

03/11/2014

Hungary scraps internet tax after protests

The Hungarian government has decided to axe a planned tax on internet data traffic after mass protests against the plan. Full story...

03/11/2014

Top UK search brands: MoneySupermarket and Amazon biggest spenders

Financial services comparison site MoneySupermarket and online retailer Amazon top the ranking for Google AdWords spend, according to new research. Full story...

03/11/2014

Facebook still top platform for social shares but Pinterest on the rise

Facebook is the main social media source of traffic to other websites by a huge margin, but Pinterest is now in second place, according to new research. Full story...

03/11/2014

EMEA paid search ad revenue jumps 18% as CTR soars

Quarterly sales revenue from paid search advertising is up 18% year-on-year (YoY) in Europe, Middle East & Africa (EMEA) according to new research. Full story...

03/11/2014

Facebook dabbles in 'Dark Web' for anonymous browsing

A new way to access Facebook securely and anonymously via the "dark Web" could provide a model for other site, letting users browse the social network anonymously via Tor. Full story...

04/11/2014

Channel 4 debuts mobile interactive video ads

Channel 4 has launched a selection of its sales division’s interactive video ad formats (iVOD) on Apple iPhones and iPads as the UK broadcaster looks to capitalise on its growing mobile audience. Full story...

04/11/2014

Showing your age: Online shopping habits dictated by age

Just how are millennials’ shopping habits different from silver surfers? This guide from Google’s consumer barometer breaks down the UK shoping habits by age, and uncovers some surprising results… Full story...

04/11/2014

Reddit debuts crowdfunding site ‘Redditmade’

Social news site Reddit has launch its own crowdfunding site – Redditmade, encouraging its community to invest in and create new products and designs. Full story...

04/11/2014

Loyalty schemes ‘lack relevance and fail to keep up with generation Y’

Over half (56 per cent) claim they are regularly offered irrelevant rewards or discounts, with a siginificant generational difference in Brits when it comes to how consumers wish to receive their rewards, according to new research. Full story...

04/11/2014

Ecommerce marketing at Target: Shop assistant Alex becomes internet meme

As retailer Target gets a leap in its digital coverage thanks to an unsuspecting teen heartthrob, what should other brands (and their staff do) when they’re thrown into the spotlight? Or was it all a viral marketing ploy in the first place? Full story...

05/11/2014

Understanding programmatic video: Choosing the right path for your brand

Programmatic video ads have become hugely popular in the past year, but can you tell the difference between an open auction and an ‘automatic guaranteed’ ad system? This infographic from Tremor Video that helps advertisers and publishers to understand the complex world Full story...

05/11/2014

Email marketing trends: Brands “losing track” of the fragmented customer journey

Email marketers must invest more resources to keep track of the fragmenting customer journey as multi-screen usage is leading more consumers to switch channels when making a purchase, new research published by the DMA reveals. Full story...

05/11/2014

Digital Doctor Doolittle: Talk to your dog with wearable tech

Ever wanted to talk to the animals? A new wearable harness has brought man’s best friend even closer, letting dogs communicate with humans via digital technology. Full story...

05/11/2014

John Lewis puts digital first for ‘Monty the Penguin’ Christmas ad

The annual John Lewis Christmas ad has become as much a part of a UK Christmas as Mince Pies, Santa Claus and woolly jumpers. This year, the retailer opted to preview its £1m ad on digital channels YouTube and Twitter first, ahead Full story...

06/11/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

06/11/2014

Mobile now top device for product info amongst 16-34 year olds

Four in five UK smartphone owners use the Internet on their mobile everyday, meaning that mobile optimised sites have become a vital part of any brand's digital strategy, according to new research. Full story...

06/11/2014

Christmas ad trends: November biggest month for brands in US

November is the biggest month for ad spend in the US, with the technology and jewellery sector getting most investment, according to new research from Nielsen. Full story...

06/11/2014

Digital to make up 36% of all US ad spend by 2019

US digital ad spend is forecast to reach $103bn (£64.6bn) by 2019, with search marketing taking the biggest slice and social media continuing to grow the fastest, according to a new report. Full story...

06/11/2014

Hyundai’s ‘digital car showroom’ lets customers buy a car in minutes

On Thursday in Bluewater shopping centre, Hyundai Motor are opening the UK’s first digital car showroom that lets people buy a car online in minutes without having to deal with sales people. Full story...

06/11/2014

Digital shoppers now expecting more from high street shops

The rise of omni-channel retail has led to greater expectations for the in-store shopping experience amongst UK consumers. Full story...

06/11/2014

Global advertising trends: Data-driven marketing now key

More than 80% of advertisers, marketers, service providers and technology developers across 17 countries believe that data plays an important role in supporting their respective efforts. Full story...

07/11/2014

Online Christmas trends: November 25th first big online shopping day

The first spike in online Christmas shopping in the UK will be November 25th with a projected spend of £208 million, a 51% increase over an average day’s online sales, according to a new report. Full story...

07/11/2014

New mobile ad serves message after phone call

A new ad format that serves ads to the phone screen directly after a phone call has gone live, offering an alternative to traditional mobile advertising. Full story...

07/11/2014

Can money buy love? Tinder lets users pay to ‘undo’ mistaken rejections

Tinder is introducing a new feature that lets its users undo any mistakes they make when swiping through the popular dating app… provided they pay. Full story...

07/11/2014

Twitter plans China expansion with Hong Kong office

Twitter plans to open offices in Hong Kong next year, as the social looks to rival the likes of Weibo in the hugely lucrative Chinese market. Full story...

10/11/2014

Facebook adds Ebola donation button

Facebook has added an Ebola button to users' profile pages to help people donate to charities fighting the disease. Full story...

10/11/2014

UK expectations of marketing budget growth beat global predictions

UK confidence in marketing budget growth over the next 12 months is outstripping global predictions for expected expenditure, according to new research published by GlobalDMA in partnership with the Winterberry Group. Full story...

10/11/2014

Click and collect ‘to boost high street sales this Christmas’- eBay

The typical British high street is set for a boost this Christmas as shoppers are poised to make three additional shopping trips each to collect parcels bought through Click & Collect services, according to new research from eBay. Full story...

10/11/2014

Nando's takes on Heinz Ketchup with first digital push for home sauces

Nando's has unveiled its first ever creative campaign as the retail arm of the brand looks to expand beyond its restaurant roots and into consumer’s kitchens. Full story...

10/11/2014

Rovio brings Angry Birds Stella to China with Alibaba and Shanghai Media Group

Rovio has struck a partnership with the Digital Entertainment Business Division of Alibaba Group and introduce Angry Birds Stella to fans through Chinese Idols, broadcasted by Shanghai Media Group. Full story...

10/11/2014

ASICS brings digital in-store with ‘Mix Up Your Run’ campaign

A brand new interactive and in-store Product Advisor for global sportswear brand ASICS, has been unveiled to the public at its flagship store in Hamburg. Full story...

10/11/2014

Facebook Messenger app now reaches 500m users

Facebook’s controversial decision to spin off its messaging feature into a standalone app appears to have paid off big time, announcing that its Messenger app has hit 500 million monthly active users. Full story...

11/11/2014

Waitrose crowdsources digital choir for Christmas campaign

Waitrose is calling on the nation, and its own staff, to lend their voices to its Christmas advert this year in a new initiative called 'Donate Your Voice', which launches this week. Full story...

11/11/2014

Chupa Chips turns to Instagram for Halloween adventure

Ahead of Halloween 2014, BBH Asia Pacific Singapore and Chupa Chups launched a choose-your-own-adventure style Instagram game, as the confectionery first looks to appeal to its young audience during the biggest time of year for sharing candy. Full story...

11/11/2014

Ecommerce trends: Youth and spend during the Christmas holidays

More kids now want money rather than gifts for Christmas. Stephanie Keller, Kantar Media TGI, Senior Marketing Executive, explains why retailers should be aware of how to advertise to youths spending their own money post-Christmas. Full story...

11/11/2014

Asda expands digital sales to Europe with HookLogic

UK retail giant, Asda, has partnered with ecommerce performance marketing company, HookLogic, to launch the company’s first venture into the European market as it looks to boost product exposure for it brand. Full story...

11/11/2014

Sky Italia moves 70% of brand ad budget to Turn programmatic marketing

Broadcaster Sky Italia has selected Turn as its data management platform (DMP) to deliver more personalised advertising experiences to customers and meet a range of digital marketing needs including real-time bidding. Full story...

11/11/2014

Yahoo buys BrightRoll for $640m in video ad push

Yahoo has bought BrightRoll, giving the online media giant a programmatic video advertising platform as the firm continues its push for more ad dollars to compete with Google and Facebook. Full story...

12/11/2014

Multi-screen trends: 40 somethings ‘more likely to second screen than youngsters’

Web users In Britain in their late 30s and early 40s more likely than 18-24 year olds to watch TV whilst online, according to new research. Full story...

12/11/2014

Online security trends: 1 in 5 still using bank password on other sites (infographic)

One in five Americans are still using their online banking password for different website accounts, despite U.S. citizens losing $1.6 billion to fraud last year. Full story...

12/11/2014

Alibaba gets record $8bn sales on singles day

China's online retail giant Alibaba says it has pulled in almost $8bn (£5bn) in sales from its annual 'Singles' Day' shopping event. Full story...

12/11/2014

Currency exchange site XE.com picks Exponential to monetise app

Currency and rate exchange website, XE.com, has chosen Exponential Interactive to monetise their in-app and mobile web inventory globally in an exclusive two-year deal. Full story...

12/11/2014

Ecommerce marketing in China: Making the most of ‘singles day’ (infographic)

This week saw the annual Singles Day take place in China, and retailers are eagerly anticipating the sales that are about to come through their websites. This infographic from Dyn looks at how brands can make the most of a day that Full story...

12/11/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

13/11/2014

Mobile search trends: How desktop and smartphone searches differ

Over a third (36%) of web pages shown in Google mobile search results are different from those that appear for the same searches carried out on a desktop or laptop according to new research. Full story...

13/11/2014

Taylor Swift Vs. Spotify: Is streaming killing or saving the music industry?

Taylor Swift is one of the biggest selling music artists on the planet right now- so last week when she decided to pull her entire back catalogue from Spotify, it sent shockwaves around the world. Is music streaming killing music by paying Full story...

13/11/2014

John Lewis ad: Facebook video views catching YouTube

The John Lewis Christmas ad has become a major part of the seasonal calendar in the UK and this year is no different. A week on from its digital debut, new stats show that Facebook is increasingly challenging YouTube when it comes Full story...

13/11/2014

Channel 4 debuts ad marketplace on cloud TV service ‘All 4’

Channel 4 is to launch an digital marketplace for advertisers, letting them buy commercials on its VoD service, soon to be renamed as ‘All 4’. Full story...

13/11/2014

Top of the Christmas pops: John Lewis music Shazams down 35% on last year

John Lewis is widely regarded as the ‘King’ of the Christmas ad, known for using tracks (generally covers) from up-and-coming singers. This year is no different, with the track of choice being Tom Odell’s cover of John Lennon original, ‘Real Love’. But Full story...

13/11/2014

YouTube takes on Spotify with ‘Music Key’ subscription service

YouTube is taking on Spotify with a new paid for service that offers ad-free music, offline play and background listening on smartphones and tablets. Watch this video from the BBC reviewing the service: Full story...

14/11/2014

Google ad server outage: ‘Bannergate’ hits nearly 60,000 websites

In a stark reminder of how reliant modern business is on digital marketing, a Google DFP power outage on Wednesday night affected 55,185 sites and cost millions of pounds in lost revenues for publishers. Full story...

14/11/2014

Online collaboration tools boost remote working: 40% of firms now have home workers

Companies are increasingly ditching email to working remotely and collaborating online, with 40% of companies having remote workers, according to a new survey. Full story...

14/11/2014

The great Christmas gift hunt – how marketers can get in on the action

The Christmas shopping spree means big business for online retailers, but how can they stand out from the crowd? Giles Longhurst, General Manager, Consumer Insight – Experian Marketing Services, looks at how ecommerce companies are battling for online visibility on Christmas gift Full story...

14/11/2014

How do mobile gamers use social media? Males go to YouTube, Females go to Facebook (infographic)

With the success of Angry Birds, Temple Run and Candy Crush Saga, mobile gaming has become big business for advertisers and game developers alike. But how can marketers tap into this highly tech savvy audience? New research looks into the digital habits Full story...

17/11/2014

Facebook to phase out unpaid ads from brands by 2015

Facebook has continued to squeeze out any free ad opportunities on its social network, with a new privacy policy that reduces the reach of brand’s promotional messages from their fan pages… unless they pay for them. Full story...

17/11/2014

Zuckerberg to take on LinkedIn with ‘Facebook at Work’

Facebook is planning a business-orientated social network to rival LinkedIn, according to a news report. Full story...

17/11/2014

Walmart to start price matching Amazon in-store

Consumers will soon be able to get Amazon's bargain prices at their local Walmart in the US, as the supermarket giant looks to win back lost sales online and the growing phenomenon of ‘showrooming’. Full story...

17/11/2014

Skype lets users chat direct from browser

Skype has launched a new service that ditches the need for an app to make calls via desktop PCs. Full story...

17/11/2014

Microsoft and Dropbox team up to sync Office documents

Microsoft and Dropbox have formed a partnership to make it easier to use productivity applications on mobile devices and on the Web. Full story...

17/11/2014

Unilever runs first ever global corporate video ad with CSR drive

Unilever has produced its first-ever corporate-branding TV campaign, putting its fight against child hunger in the spotlight, supported by a social media campaign #ClearAPlate. Full story...

18/11/2014

Spotify partners Uber for personalised cab radio

Spotify has struck a deal with crowd-sourced taxi app Uber to play passengers personal music selection during their cab rides. Full story...

18/11/2014

Snapchat launches payment tool 'Snapcash'

Snapchat has launched a new feature that lets users send money to other clients of the self-destructing messaging app. Full story...

18/11/2014

Online video effectiveness: Which formats and frequency work best?

As brands increasingly go ‘online first’ to premier their latest commercials, just how effective is video advertising? A new study uncovers the formats and frequency that can get the best results to win consumers. Full story...

18/11/2014

Reuters ditches reader comments in articles

News agency Reuters will no longer allow comments on its stories, instead moving all discussions to social media and online forums in a bid to avoid potentially offensive material appearing on their articles. Full story...

18/11/2014

Twitter targets new users with ‘instant timelines’ and non-subscriber tracking

Twitter is planning to convert casual visitors into registered members, counting them as users even if they never sign on, as the embattled social network looks to boost its flagging reach. Full story...

18/11/2014

UK Christmas spending kicks off with return to double digit growth

Online sales in the UK are back on track following a disappointing September, recording annual growth of 14% in October. Full story...

18/11/2014

Image search breakthrough: Google bots learn to describe entire scenes

Searches for images will soon get a lot smarter, with Google unveiling new technology that can understand entire scenes with a high level of accuracy. Full story...

19/11/2014

Street smarts: How ‘10 hours walking in NYC’ became the most talked-about viral of the year

Just what is it like to be a woman walking the streets of New York City alone? This controversial video from non-profit organisation Hollaback! filmed the real-life reactions of men as a woman walks around the city. This case study looks at Full story...

19/11/2014

Unilever secures display ad deal with BBC Good Food

Unilever has struck a deal with BBC Good Food to run display ads on the site for Flora, Stork and Knorr brands. Full story...

19/11/2014

Case study: How Cardstore got 22m views with a surprise ending

To celebrate Mothers May 2014, retailer Cardstore created a viral video with a twist. This case study looks at how the US card retailer filmed fake webcam job interviews for the ‘world’s toughest job’ to become a viral hit and get 22 Full story...

20/11/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

20/11/2014

Firefox ditches Google for Yahoo as default search engine

Mozilla has selected Yahoo as the new search provider on its Firefox browser, ending a decade-long relationship with Google. Full story...

20/11/2014

Digital leading surge in UK’s 4-million-strong ‘Freelance Economy’

As part of yesterday’s National Freelancers Day, new research from PeoplePerHour reveals 150% increase in businesses employing freelance support. Full story...

20/11/2014

Lacoste runs Snapchat competition #SpotTheCroc

Lacoste has launched its first campaign on Snapchat, as the sportswear brand looks to boost its digital reach to young fans. (function(d, s, id) { var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) return; js = d.createElement(s); js.id = id; js.src = "//connect.facebook.net/en_GB/all.js#xfbml=1"; Full story...

20/11/2014

The power of a bad review: Couple fined for TripAdvisor comments

The owners of the Broadway Hotel in Blackpool are reportedly about to refund a £100 "fine" issued to a couple who described it on TripAdvisor as a "stinking hovel". Full story...

20/11/2014

Video viral of the week: Asos lets viewers change colours of YouTube video

Asos’ latest marketing campaign for its autumn/winter collection generated nearly half a million views in a week. See why its our video viral of the week below... Full story...

20/11/2014

Google settles litigation with Apple’s patent consortium Rockstar

The patent wars rumble on in the technology sector, with Google agreeing to settle litigation with Apple-led patent consortium Rockstar, though terms of the deal were not disclosed in a court filing. Full story...

21/11/2014

Nokia to launch Android tablet in China… bypassing Microsoft clause

The Nokia N1 has gone on sale in China, dubbed the "first Nokia-branded Android tablet," bypassing the restrictions imposed by its deal with Microsoft. Full story...

21/11/2014

WhatsApp tightens security with Android encryption

WhatsApp is implementing encryption for the Android version of its app, as the Facebook-owned chat app looks to boost its appeal to users. Full story...

21/11/2014

Apple to add Beats streaming to all iPhones next year

Apple is planning to pre-install Beats streaming music service on iPhones and iPads from next year, according to a news report. Full story...

21/11/2014

Google tests ad-free web subscriptions

Google has launched a new ad-free subscription experiment, letting users pay a monthly fee to view content on select publisher’s websites without any banners. Full story...

24/11/2014

Social media marketing tips: How sequenced ads improve Facebook engagement

Advertisers who position and sequence their Facebook ads to take customers down the conversion funnel can experience an uplift in view-through and subscription rates, according to research from Facebook. Full story...

24/11/2014

Back to its roots: Huffington Post opens in Greece

Going back to her roots, Arianna Huffington, President and Editor-in-Chief of the Huffington Post Media Group, has launched the Greek edition of the online news publication. Full story...

24/11/2014

Netflix accounts for third of traffic in North America

Netflix accounts for about a third of Internet traffic in North America on “fixed” connections, but the video streaming service also accounts for a tenth of all uploaded traffic too, second only to BitTorrent, according to new research. Full story...

24/11/2014

Women more likely to use ‘connected living technology’ than men

Four in five women in the UK (83%) will embrace connected technology to save time and provide a smarter way of living, according to new research. Full story...

24/11/2014

Rise of ‘Dark Social’ channels: Just 19% of social sharing occurs on Facebook

Brands are still in the dark about three quarters of their online audience, with new research showing that UK consumers are sharing over three times more information on ‘Dark Social’ channels than via social channels like Facebook. Full story...

25/11/2014

Apple taps into programmatic mobile ads for first time

Apple is moving into programmatic advertising for the first time, partnering with Rubicon Project to help brands automate the buying of its mobile ad unit iAds. Full story...

25/11/2014

BT in talks to buy mobile networks EE or O2

BT is in talks to buy either EE or 02, as UK telecom firm looks to move into quad-play as consumers seek to buy all four services – home broadband, home phone, mobile and pay-TV – from one provider. Full story...

25/11/2014

Amazon brings click and collect to UK post offices

Amazon customers can now collect their parcels from Post Office branches after the online retail giant signed up to Royal Mail's Local Collect service. Full story...

25/11/2014

White Paper: the 10 trends for affiliate marketing in 2015

What are the top themes and trends set to shape the affiliate agenda over the next 12 months? In this White Paper, Affilaite Window looks at the ten topics that paint a picture of the evolution of the industry. Full story...

25/11/2014

New native ad rules: Oreo banned after YouTubers paid to promote products

In a warning to all native advertisers, Modelez has seen its latest marketing stunt fall foul of the Advertising Standards Authority (ASA). The FMCG giant failed to notify viewers that a series of YouTube videos featuring an ‘Oreo Lick Race’ were paid Full story...

26/11/2014

Digital Intelligence November 2014

The winning formula for digital strategies continues shifting, as this month Facebook finally kills free organic reach after 3 years of reducing the earned media brands enjoyed. Earned is still possible in many social platforms, but without paid budgets, most people Full story...

26/11/2014

Digital predictions for 2015: Google to buy Go-Pro, Netflix sale and 3D printing flop

What does the future hold for digital industry? A new report predicts that 2015’s headlines will be dominated by Go-Pro and Netflix being snapped up by larger rivals, closer alliances between East and West firms and 3D printers will struggle to get Full story...

26/11/2014

'Manic Monday' to replace Cyber Monday as shoppers 'leave it later than ever'

Online retailers should brace themselves for the busiest December on record, as UK shoppers plan to leave their Christmas shopping later than ever, according to new research. Full story...

26/11/2014

Online video marketing in Spain: Branded content most popular for advertisers

Eight in ten internet advertisers in Spain use video for their marketing or communication, with branded videos proving most popular and short form videos the fastest growing, according to new research. Full story...

26/11/2014

UK shoppers set to smash online records this Christmas

‘Manic Monday’ to outstrip Cyber Monday with 151 million visits to online retail sites and £676.5 million spend Full story...

26/11/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

27/11/2014

EU to vote on Google break-up

In a dramatic new twist, Google’s regulatory problems have stepped up a with the European Parliament set to vote on a breakup of the search giant. Full story...

27/11/2014

Twitter ‘Offers’ lets shoppers pay with mobile vouchers

In the run up to Christmas, Twitter has launched a new mobile voucher scheme that lets advertisers create promotions that can be redeemed in stores. Full story...

27/11/2014

Google’s biggest ad yet: User-controlled mobile app takes over Times Square

As part of a new mobile campaign to promote Android, Google has taken over the largest digital screen in North America. Full story...

27/11/2014

New York Times ramps up mobile strategy

The New York Times this week hired Kinsey Wilson, formerly of USA Today and NPR, as its new editor for innovation and strategy as the publisher looks to boost its mobile efforts as well as developing new digital products, including mobile applications Full story...

27/11/2014

Ecommerce trends: Mobile users ‘more likely to buy the PC users’

On mobiles, internet users purchase two times faster than from a desktop, and are far more likely to buy a product on the spur of the moment, according to new research. Full story...

27/11/2014

Tax new year nightmare for small online firms

If you’re creating digital content or services that are sold to consumers, Europe’s 2015 tax laws will be a crushing blow for small businesses as they become forced to adopt the tax position of the countries where their target consumers are buying Full story...

28/11/2014

More than half of Brits ‘regularly using digital wallets’

More than half of UK consumers (54%) now say they often or always use digital wallets to pay for goods online, according to new research. Full story...

28/11/2014

Christmas ‘not biggest season for retail affiliate marketing budgets’

Christmas is not the most important season for the majority of retailers to engage in affiliate marketing activity, according to new research. Full story...

28/11/2014

Savvy shoppers ‘make 9 visits to a retailer’s site before deciding to buy’

Compared to three years ago the average shopper now has an additional 7 interactions with a brand before converting, according to new research. Full story...

28/11/2014

Chocolate unites web and apps in mobile video programmatic marketplace

‘Chocolate’, a mobile programmatic marketplace that lets video ads to be bought and sold across both mobile web and apps is launching in Europe today. Full story...

28/11/2014

Two-thirds of European grocery shoppers don’t buy on price

Purchasing fast-moving consumer goods (FMCG) in Europe is largely driven by factors other than price, according to insights from Kantar Media’s TGI Europa study of shoppers in Britain, Germany, France and Spain. Full story...

28/11/2014

Finland online marketing trends: Online ad spend overtakes TV

Home to Angry Birds and Nokia, online advertising is booming in Finland, overtaking TV ad spend for the first time this year. Full story...

28/11/2014

Christmas shoppers to spend £17.4 billion online

Online sales set to account for close to a quarter of all Christmas spend in the UK, with the average household forecast to splash out a total of £775 on the festive season. Mobile shopping is expected to grow by 301% year Full story...

28/11/2014

Microsoft reveals plans for Windows 10 (and skips number 9)

Microsoft has given its first glimpse of its Windows 10 software, hoping to replace its much-criticised current operating system. Watch this video from BBC discussing the Windows 10 system and its challenges here: Full story...

01/10/2014

Angry Birds lost quarter of players since 2012

Angry Birds has lost nearly a quarter of its players over the last 22 months, as the mobile gaming giant looks to expand into movies and licensing deals. Full story...

01/10/2014

Digital marketing ROI: Five FMCG campaigns that prove digital works

FMCG brands face a tricky challenge on digital channels- how can online ads convince shoppers to add your products to their supermarket trolleys? And if they do- how is it possible to track it? We look back at some of the best Full story...

01/10/2014

Sky invests $5m in native ad tech firm

Sky has invested $5 million (£3.1 million) in the native advertising technology company Sharethrough, as the media giant looks to expand its digital reach. Watch this video for Sharethrough here: Full story...

01/10/2014

Adidas adopts ‘mobile first’ native video format from Unruly

Adidas is the launch partner of a new in-feed ad offering from Unruly that adapts to the look and feel of any given web page in real time across the web. View a demo of the format here: Full story...

01/10/2014

Flora embarks on £10m marketing drive with interactive mobile campaign

Following the success of the Persil product launch, Unilever UK has worked with Future Ad Labs to introduce a new premium spread Gold from Flora in a mobile-first campaign. Full story...

01/10/2014

Technology and marketing: It’s all about customer satisfaction

Two-thirds of digital marketing leaders see improving customer satisfaction as top reason for investment in technology, according to new research. Full story...

01/10/2014

The dual screen football fan: Match day digital habits revealed

Social media and dual screening now play a central role for the average football fan on match days, according to new research. Full story...

01/10/2014

Which TV dramas generate most word of mouth? Lucan gets most social buzz

The show Lucan on newly launched ‘ITV Encore’ was the biggest generator of word-of-mouth buzz on UK TV in the past 3 months, according to new research. Full story...

01/10/2014

Digital Intelligence September 2014

This month's round-up of the research, trends and case studies impacting digital marketing. - Internet of Things gets real - Ecommerce goes social with Twitter - Digital marketing effectiveness Take a look and get back in touch if there's anything you'd Full story...

01/10/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

02/10/2014

Twitter gets official TV ratings: Brands link social and TV success

Kantar Media has unveiled the UK’s official Twitter metric for measuring Twitter TV audience engagement, capable of telling brands the unique Twitter-based audience for shows. Full story...

02/10/2014

Facebook sorry for drag queen name ban

Facebook has apologised for imposing a ban on fake names, a move that particularly affecting performers and drag queens, and has clarified that it will now allow ‘authentic’ names on the social network, even if they are not the user’s real name. Full story...

02/10/2014

Reddit gets $50m funding boost- will give 10% back to users

Social news site Reddit has won $50m (£31m) in funding from venture capitalists and investors including actor Jared Leto and hip-hop star Snoop Dogg, and is preparing to give 10% of the new shares back to the website’s users. Full story...

02/10/2014

Hong Kong protestors flock to FireChat to bypass web lockdown

Pro-democracy protestors in Hong Kong are using FireChat to keep in touch and bypass an internet and network lockdown in the country. Watch this unedited video showing a protester using Firechat here: Full story...

02/10/2014

Netflix to make first movie: Crouching Tiger sequel set for VOD

Following the success of its TV shows such as House of Cards, Netflix is now producing its first original movie- a sequel to Ang Lee’s martial-arts epic Crouching Tiger, Hidden Dragon. Watch this CBS report looking into the Netflix expansion here; Full story...

02/10/2014

AOL expands content deal with MSN

AOL is to provide the content for Microsoft’s redesigned MSN Experience with premium video and news. Full story...

02/10/2014

Many Brits ‘don’t understand the Internet’...but can't live without it

Brits have an emotional connection to the Internet, with 62% suffering from anxiety when unable to connect, but most can’t tell the difference between the World Wide Web and the Internet, according to new research. Full story...

02/10/2014

Rovio axes 130 staff as Angry Birds growth stalls

Rovio is laying off 16% of its workforce as the Angry bird maker focuses on its games, media and consumer products businesses amid stalling growth. Full story...

03/10/2014

Case study: How Murphy’s turned Ireland’s rain into beer

Back in 2012, beer brand Murphy’s took a risky approach to app marketing, offering a free beer every time it rained in Ireland over the summer. The move was so successful they did it again the following year. This case study looks Full story...

03/10/2014

SME marketing budgets 20% larger this year

SME marketing budgets for 2014 have been, on average, 20% more than they were for 2013., according to new research. Full story...

03/10/2014

Yahoo close to investing $10bn in Snapchat?

Yahoo is reportedly close to investing $10bn in popular photo sharing app Snapchat, as the embattled internet giant continues its focus on mobile services to compete with the likes of Google and Facebook. Watch this video from Bloomberg discussing the potential deal: Full story...

06/10/2014

Chat app wars: Google to launch WhatsApp rival?

Google could be developing a chat app to rival Facebook’s WhatsApp, targeting developing markets. Full story...

06/10/2014

Lexus offers virtual test drive with Oculus Rift

Lexus is one of the first brands to use Oculus Rift virtual reality technology to promote its new NX car model. View the experience in action here: Full story...

06/10/2014

Many marketers still failing to convert consumer insights into actions- survey

Marketers are failing to link consumer insights to their automated ad platforms, meaning they could be wasting budgets on inferior data, according to new research. Full story...

06/10/2014

Facebook sorry for psychological social experiments

After the strong backlash Facebook received for its "emotional contagion" study published in June this year, the social networking giant announced changes to its research framework last week. Full story...

06/10/2014

Hobgoblin Facebook gameshow targets Halloween market

British beer brand Hobgoblin is running a live online gameshow to be streamed on Halloween, putting a mischievous twist on a familiar format with Wheel of Misfortune. Watch the promo video here: Full story...

06/10/2014

Case study: Customer experience optimisation boosts conversions for NotOnTheHighStreet

Notonthehighstreet.com hired Maxymiser to boost its visibility on the web by going beyond SEO to optimise the entire customer experience when interacting with the brand online. This case looks at how the gift retail site managed to boost conversions by up to Full story...

06/10/2014

Biggest spenders on Google AdWords: Amazon tops the list in US

With Amazon poised to launch a major contender to AdWords, it’s ironic that the ecommerce giant is actually the biggest spender on Google’s online ad platform, according to new research. Full story...

07/10/2014

BuzzFeed adds first ‘Buy It!’ button for L'Oreal native ad

BuzzFeed has added a "Love it? Buy it!" button next to a vintage hairstyle post from L'Oreal USA letting readers buy the cosmetics being featured, as the publisher looks to expand its ad options to capaitalise on its soaring popularity. Full story...

07/10/2014

The death of the weekly shop: Savvy Brits shifting online

The average UK shopper now uses four different grocery shops on average each month and more of them are visiting two or more stores on the same trip, as savvy shopping tactics such as online shopping and coupon saving have become the Full story...

07/10/2014

Facebook cracks down on ‘fake likes’: Sues scammers for £1.3bn

Facebook has stepped up its battle against spammers who promise to deliver "likes" to its members, and warned users on using such scams. Full story...

07/10/2014

Bumper ecommerce Christmas: 120 million orders predicted for December

The latest August IMRG MetaPack Delivery Index confirms that UK retailers are on course to dispatch a record 900 million orders or 930 million parcels in 2014 with 120 million orders in December alone. Full story...

07/10/2014

Mobile video now fastest growing format as ad spend triples

Mobile video accounts for 20% of digital ad spend in the UK and 53% of social media spend, while native ads now make up 20% of digital display ads, according to new research. Full story...

08/10/2014

Mondelez invests 20% of ad budget into digital video and mobile with Google tie up

Mondelez International, owner of brands such as Cadbury Oreo and Trident Gum, is now committing 10% of its ad budget to mobile and 10% to online video via Google. Full story...

08/10/2014

Facebook seals WhatsApp deal as value rises to $22bn

Many eyebrows were raised when Facebook bought WhatsApp for $19bn back in February. But closing the deal this week has seen the chat app's value rise even further to $22bn. Full story...

08/10/2014

Microsoft creates room-based gaming technology

Microsoft has revealed a prototype gaming system that turns any room into an interactive, augmented reality display. Watch a demo video showing Room Alive here: Full story...

08/10/2014

Mobile demographics: Brands should think multicultural

Brands should consider the diversity of U.S. mobile users in digital campaigns, as 58% of Hispanics and African Americans owning smartphones versus 52% of Caucasians and Asians, according to new research. Full story...

08/10/2014

Samsung warns of 60% profit drop amid budget competition

Samsung’s profits have fallen dramatically in the third quarter as cheap Chinese brands eat into its market, as the worlds leading smartphone maker struggles to maintain its dominance amid growing completion from the likes of Apple, Xiaomi and Lenovo. Full story...

08/10/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

09/10/2014

Facebook’s new ‘Hyper-Local’ ads target people within a mile of business

Facebook has launched a new tool that lets advertisers target people within a set radius of their business. View a video showing Facebook’s Hyper Local Advertising in action here: Full story...

09/10/2014

EE expands into TV with set top box

UK 4G mobile operator EE is to launch a fixed-line TV service, competing with BT, Sky, YouView, Virgin Media and TalkTalk. Full story...

09/10/2014

Spotify makes a profit for first time

Spotify’s UK subscription customer base grew by 42% in 2013, helping the company turn a profit in for the first time, suggesting its mixture of ad-funded streaming and monthly subscriptions are paying off at last. Full story...

09/10/2014

Online shopping goes mobile in the UK

The number of shoppers accessing major retail sites from their Android devices have grown by an average of 48%, as people ditch desktops for mobile shopping, according to new research. Full story...

09/10/2014

Shopping centres going digital: How malls are merging online and offline worlds

Some of the UKs biggest shopping centres are home to major digital innovations, incorporating smartphones, smartwatches and beacons to guide shoppers around store, according to a new in-depth report. Full story...

09/10/2014

No joke: Comedy club charges per laugh via facial recognition

Forget pay per click, how about pay per cackle? In a new digital take on admission fees, a comedy club in Barcelona is using facial recognition software to charge per laugh, rather than per show. Watch this case study here: Full story...

10/10/2014

Half of apps ‘discovered via search’

By far the most common discovery method for mobile apps is searching, with 53% of Android users and 47% of iOS users in the US found the last app they downloaded by searching the app store, according to new research. Full story...

10/10/2014

Social media and politics: Which party conference generated the most buzz?

With the final party conference season before the UK elections coming to a close, how did the Conservatives, Labour and the Liberal Democrats compare on social media? New data shows that being the most talked about party on Twitter is not always Full story...

10/10/2014

Firms failing to connect customer experience and employee engagement

Despite customer experience (CX) and employee engagement (EE) regularly leading lists of CEO priorities, nearly two thirds (64%) of organisations are failing to integrate feedback across the two areas, according to research. Full story...

10/10/2014

Mystery email sparks ‘bellogate’ spam attack at UCL

In another example of how quicky digtal can spin out of control, a mysterious email reading "bello" was sent to all UCL students in the UK yesterday, causing thousands of spam messages to clog up inboxes Full story...

10/10/2014

Jaguar uses Google Glass in latest campaign

Jaguar is using Google Glass to help deliver its latest campaign, which builds on the luxury car maker’s successes of its “British Villains” advertisements from earlier this year. Watch this video from Blippar showing how the Glass technology Jaguar is using will Full story...

10/10/2014

A new era of personal data unlocked in an “Internet of Things”

Marketing in the 20th century was characterised by mass media, broadcast television, and the rise of direct marketing. Marketing today in the 21st century is about leveraging those mass market channels to deliver messages targeted with such precision that zero media wastage Full story...

13/10/2014

Microsoft chief sorry for saying women should not ask for pay rise

The new boss of Microsoft has apologised after his comments on women in the workplace sparked a wave of criticism for being sexist, claiming women should not ask for a pay rise and should have “faith in the system” instead. Watch the Full story...

13/10/2014

The price of privacy: Europeans 'value their own data at £140'

Consumers are becoming more aware of the value attached to their personal data, and that value changes depending on the extent to which they trust a particular brand, according to new research. Full story...

13/10/2014

Average smartphone user checks device 221 times a day

Brits carry out a staggering 221 tasks every day using their mobile phone, according to new research. Full story...

13/10/2014

Apple and Google top global brands as tech firms dominate

Apple increased the value of its brand by 21 percent to $118.9 billion, while Google raised its brand value by 15 percent to $107.43 billion. Coca-Cola, IBM and Microsoft round out the top five. Full story...

13/10/2014

Google's 'biggest search competitor' is Amazon, says former boss

Google considers Amazon as its biggest search competitor, ahead of traditional rivals like Yahoo and Bing, as people looking to buy something are more likely to search on the online retailer’s website. Full story...

14/10/2014

Yahoo, AOL and DoubleClick join Microsoft for ‘ad safety’ certificates

Google’s DoubleClick, Yahoo and AOL have joined Microsoft Advertising in being awarded seals confirming they meet industry-agreed standards to protect brands’ safety online. Twenty companies have now been issued seals in the UK. Full story...

14/10/2014

4G black spots: Third of mobile internet tasks attempted on trains fail

Despite improvements to mobile internet access, commuters in the UK are still being hit by black spots that prevent them from carrying out tasks on the internet while on the move, according to new research. Full story...

14/10/2014

Internet, privacy and surveillance – Implications for consumer behaviour

Glenn Greenwald was one of the first reporters to see — and write about — the Edward Snowden files. In this searing talk he exposes the challenges of privacy in a digital world and attacks the CEOs of Google and Facebook for Full story...

14/10/2014

Twitter sues US govt over revealing user surveillance requests

Twitter has filed a lawsuit to the U.S. government for its right to disclose more detailed information on government surveillance of its users. Today we're taking legal action to provide more #transparency to our users about requests from the US government. https://t.co/hyY4Ui3dDH— Full story...

14/10/2014

The always-on consumer: How can brands keep up?

As technology become ever more integrated into modern society, a new breed of fast-moving, tech-savvy and digitally-immersed shoppers has emerged- dubbed the ‘Always- On’ consumer. But how can brands keep pace with their world of touch screens and swiped decisions? Full story...

14/10/2014

Skype app lets users swap video messages

Skype has launched a video messaging app called Skype Qik, letting users swap short clips up to 42 seconds long via their mobiles. Full story...

15/10/2014

The rise of the smartwatches: 100m devices forecast sold by 2019 (but no killer app)

More than 100 million smart watches will be in use worldwide by 2019, with a host of premium brand launches over the next 12-18 months bringing the category into mainstream consumer consciousness, according to a new report. Full story...

15/10/2014

Twitter lets French users transfer money via tweets

Twitter has inked a deal with Groupe BPCE allowing its users in the country to send money to each other – irrespective of their bank – via a tweet. Full story...

15/10/2014

Dropbox denies security leak after ‘hacked’ passwords appear online

Dropbox has denied reports that hackers broke into its computer systems and stole almost seven million usernames and passwords, claiming that the data leaked online is not associated with Dropbox accounts. Full story...

15/10/2014

Telegraph debuts two new mobile ad formats

The Telegraph Media Group (TMG) has teamed up with Celtra to launch two advertising formats for The Telegraph’s mobile site. Full story...

15/10/2014

Saucy Fish Co debuts ‘magazine-style’ website

The Saucy Fish Co. has revamped its website with a new magazine section titled "The Dock" including serving suggestions, as the food brand looks to expand its digital reach. Full story...

15/10/2014

Dove launches body confidence campaign across social media

Dove has launched a new social media campaign to inspire people to put healthy living above appearance in a bid to tackle low body confidence, as the Unilever beauty brand continues its shift to digital platforms. Watch Dove's latest promo, which ties Full story...

15/10/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

16/10/2014

Google reveals Android Lolipop and Nexus 6

Google has revealed its latest line-up of Android mobiles and software, as the internet giant aims to attract a wider range of consumers away from rivals Apple and Microsoft. Full story...

16/10/2014

Google sells best YouTube channels to UK advertisers with 'Preferred' format

Google has launched its 'Preferred' platform in UK, taking the top 5% of channels on YouTube and selling them to advertisers. Watch this video from Bloomberg analysing the new platform here: Full story...

16/10/2014

The rise of the connected car: Internet becoming a ‘must have’ feature?

Nearly two in five (39%) of US car buyers will consider internet connection as a key feature for their next automotive purchase, according to new research from Nielsen. Full story...

16/10/2014

Native ads growing in popularity (but marketers struggle to define them)

There is widespread support for native advertising amongst marketers, despite confusion over definition, according to new research. Full story...

16/10/2014

Third of teens meet social media 'friends' in real life

More than one in three teenagers have gone on to meet someone they first encountered online, according to a new survey by Radio One’s Newsbeat program. View this video showing the poll findings here: Full story...

16/10/2014

Niume creates ‘instant social network’ around interests

A new social network called Niume has gone live, created for people frustrated with the limitations Facebook and Twitter by offering an instant audience for users content and solves the issue of noisy feeds. Full story...

16/10/2014

Apple reveals thinner iPads with fingerprint scanners

Apple has launched two new iPads featuring Touch ID fingerprint sensors and a camera 'burst mode', as the electronics giant looks to regain lost market share from Android in the tablets sector. View the full event below: Full story...

17/10/2014

Video viral of the week: Peugeot reboots action-packed 80’s ad

Back in 1984, Peugeot ran a James Bond-style ad to promote its 205 model, replete with helicopter chases, explosions and glamorous women. Now the ad is back… with a digital twist. See why it's our video viral of the week below… Full story...

17/10/2014

Ryanair provides Twitter info on all flights

Ryanair is providing real-time information on every flight via a new Twitter account. Full story...

17/10/2014

Netflix shares drop on slowing subscriber growth

Shares in Netflix dipped this week after it revealed that it has fewer subscribers than forecast. Full story...

17/10/2014

Argos shakes up image with £10bn rebrand campaign with focus on digital

Argos has invested over £10m in a rebrand campaign to “get people to sit up and take notice”, showcasing the retailer’s transformation into a digital shopping experience. Full story...

17/10/2014

Reddit buys popular browser app Alien Blue

Reddit has bought Alien Blue, a popular iPhone app that many iOS users use to browse the social news site on their mobile devices. Full story...

17/10/2014

Global Facebook ad budgets up 81% (as revenue rises 162%)

Global Facebook ad budgets have increased 81% (year on year) while revenue from Facebook ads is up 162% according to new quarterly data. Full story...

20/10/2014

Google Play now far ahead of Apple for app downloads (but still makes less money)

Google Play has significantly widened its lead over Apple's App Store when it comes to app downloads, but Apple's store still dominates app revenues, according to new research. Full story...

20/10/2014

Nigerian online shopping giant Konga embarks on search drive

Independent digital media agency 7thingsmedia, have been selected by Nigeria’s largest shopping website, Konga, to grow their business through innovative display, paid and organic search campaigns. Full story...

20/10/2014

Delays to digital transformation projects worry CIOs and CFOs

Digital is becoming increasingly disruptive as legal firms create virtual teams to meet new customer demands, retailers like Argos overhaul their business models to better serve their digital customers, and travel firms like Virgin Holidays are creating superior website experiences to advertise Full story...

20/10/2014

US media consumption trends: Music tops the charts

In a fragmented media world where technology is reshaping consumer habits, music continues to be the soundtrack of our daily lives. According to Music 360 2014, Nielsen’s third annual in-depth study of the tastes, habits and preferences of U.S. music listeners, 93% Full story...

20/10/2014

Programmatic display ad spend to double this year

US programmatic digital display advertising is projected to top $10 billion this year, more than double last year's $4.24 billion, with similar growth predicted next year, according to new research. Full story...

21/10/2014

CBS debuts video streaming service ahead of HBO

CBS has launched its own subscription video-on-demand effort for $5.99 a month, as the broadcaster looks to beat rival HBO to take on the likes of Netflix and Amazon in the video-on-demand arena. Watch this video from CNN analysing the deal: Full story...

21/10/2014

Warm weather behind slowest growth in online sales since 2010

The latest figures from the IMRG Capgemini e-Retail Sales Index have unveiled that annual UK online retail sales grew by 7% in September 2014, the second lowest ever growth rate in the Index and the slowest since 2010. Full story...

21/10/2014

Dove uses SnapChat in ‘self esteem’ campaign

To coincide with its annual self esteem weekend, Dove has launched a new Snapchat initiative as the Unilever beauty brand looks to expand on upcoming digital platforms. Full story...

21/10/2014

Marketers increasingly choosing Facebook video over YouTube

Google's dominance of the online video ad sector is under threat, with new research showing that the number of videos directly upload to Facebook could soon surpass videos linked from YouTube. Full story...

22/10/2014

Apple Pay goes live across 30+ US retailers

Apple Pay has gone live, letting iPhone users pay for goods and services in store by tapping their phone. View this video from CNN discussing the new scheme here: Full story...

22/10/2014

SnapChat gets first ‘creepy’ ad (in a good way)

After months of speculation, SnapChat has finally launched the first ad on the chat app, featuring a 20-second ad for new horror film ‘Ouija’- amid complaints that its ‘scaring’ users. View this video from the Huffington Post examining the deal here: Full story...

22/10/2014

Facebook ‘overtakes YouTube for PC video views’ (but still lags on mobile)

Facebook has reportedly passed YouTube for monthly video views on desktop for the first time, delivered nearly a billion more than YouTube August, as the social networks ‘autoplaying’ video format looks to be paying off. The claim was made during this video Full story...

22/10/2014

Gmail app to sync with Outlook, Yahoo and other email rivals?

The Android version of the app will be updated in the coming weeks with support for Outlook, Yahoo and other types of non-Gmail email accounts. Watch the video posted by Android Police here, which reportedly shows the updates to the Gmail app: Full story...

22/10/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

23/10/2014

Microsoft ditches Nokia brand in mobile shake up

Microsoft is phasing out the Nokia brand for its mobile products, instead calling its smartphones Microsoft Lumia. Full story...

23/10/2014

Too many retargeted ads ‘put people off buying’

Over half (55%) of consumers are put off buying products or services if they see the same ad online multiple times, but the type of website where the ad appears can make a big difference according to new research. Full story...

23/10/2014

The rise of the 26 ‘smart cities’: $2 trillion opportunity for brands

As more people flock to urban areas, there will be a growing trend for technology driven ‘mega cities’ across the globe, presenting a huge opportunity for brands, according to a new report. Full story...

23/10/2014

Google ‘barometer’ offers customer insights across 46 countries

Google has launched its latest Consumer Barometer planning tool, letting marketers monitor consumer media and shopping habits across 46 countries. Full story...

23/10/2014

Rakuten to launch UK marketplace as Play.com gets phased out

Rakuten has launched a new online marketplace in the UK as the Japanese ecommerce giant phases out its existing Play.com brand. Full story...

23/10/2014

The truth about mobile ads: Indifference now ‘biggest threat to mobile ad growth’

Just as many have positive (60%) views of advertising as they do negative (59%), but most use advertising to make purchasing decisions, according to new research. Full story...

23/10/2014

Microsoft planning smartwatch launch soon?

Microsoft is planning to launch its own smartwatch device in the ‘next few weeks’, according to Forbes. Full story...

24/10/2014

Twitter debuts app development kit ’Fabric’

Twitter has launched a new mobile development kit, Fabric, letting developers create cross-platform apps for iOS and Android. Watch this video from Bloomberg discussing the deal here: Full story...

24/10/2014

Ello gets $5.5 m funding to expand anti-Facebook social network

After securing 1 million users within a month (with 3 million waiting to join) Ello has won multi-million dollar backing on its promise to provide an ad-free privacy friendly alternative to Facebook. Full story...

24/10/2014

Pharmaceutical digital marketing shake-up as millennials turn to web for self-diagnosis

There’s a generational shift in patient behaviour as going online for self-diagnosis becomes a mainstream behaviour, bringing with it a shift in pharmaceutical digital marketing. Full story...

24/10/2014

Elf and safety: Air New Zealand gets into the Hobbit for epic viral video

Most flight safety videos can be tedious affairs, but this new video from Air New Zealand transports us to Middle Earth, with a host of stars from the new Hobbit movies adding new meaning to ‘elf and safety’. The video will be Full story...

24/10/2014

Mobile makes up 39% of display ad conversions (but Google and Facebook lag behind)

Mobile devices are shifting from an influencing medium to a conversion medium, accounting for 38.6% of UK display ad conversions during Q3 2014, according to new research. Full story...

24/10/2014

Double trouble: Apple Pay glitch charges some users twice

Apple’s new iPhone 6 payment service has charged some users twice for every transaction they made, forcing the Bank of America to issue refunds to customers. Full story...

27/10/2014

Hungarians protest world's first internet tax

Demonstrators in Budapest yesterday protested against a plan to introduce a tax on Internet use, staging the first mass rally since Hungarian Prime Minister Viktor Orban won three elections this year. View this video from Euronews covering the proposed tax below: Hungarian Full story...

27/10/2014

Teens flock to voice search

Mobile voice searches have more than doubled in the past year, proving more popular among teens than adults, according to new research. Full story...

27/10/2014

Unilever boosts digital media spend to 20%

Unilever is now investing a fifth of its entire media spend on digital platforms, as the FMCG giant looks to improve marketing efficiency and become a ‘simple, effective’ marketing organisation. Full story...

27/10/2014

Queen sends first tweet via Science Museum

Forget a telegram from the Queen- how about a tweet instead? Last Week the monarch sent a tweet through the @BritishMonarchy account to launch a major new exhibition at London's Science Museum. Watch the moment captured on video via The Telegraph below: Full story...

27/10/2014

Halloween search spend unmasked: Disney dominates US costume hunts

Halloween has become big business in the US, and getting to the top of Google searches for popular costumes is hugely important. New data shows how Disney is the trick or treater’s brand of choice for 2014. Full story...

27/10/2014

New Google ‘Inbox’ app lets users manage email deluge

Google has launched a new app designed to help users sort their emails more efficiently. Full story...

27/10/2014

Organic search accounts for over half of website traffic

Most website traffic comes from click-throughs from organic search results traffic, ahead of paid social and search methods, according to new research. Full story...

27/10/2014

Is copywriting is dead? New documentary asks if craft is still relevant in digital world

Some of ad land’s most decorated copywriters have spoken out in criticism of the state of British copywriting in 2014 in a new documentary, squaring the blame with the diminished value the industry now places on the craft. Watch the film, called Full story...

27/10/2014

UK adspend grows at fastest rate since 2010

UK advertising spend grew at its fastest rate for three years in Q2 2014, with mobile and video on demand leading the charge, according to new research. Full story...

28/10/2014

Facebook debuts 90’s-style chatroom app ‘Rooms’

Following the relaunch of its messenger earlier this year, Facebook has launched another standalone chat app for iOS and Android letting users create group chats around their favourite topics. Full story...

28/10/2014

Halloween ‘top time of year for beauty videos’ (infographic)

Halloween is the biggest makeup event of the year in the US, driving 57% of video views for seasonal makeup tutorials on YouTube, according to this new infographic from Google. Full story...

28/10/2014

Google copyright clampdown sinks pirates' search rankings

Google's latest effort to penalise copyright infringing websites has seen some sites drop 98% on its search engine, according to new data from Searchmetrics. Full story...

28/10/2014

Half of consumers will order Christmas gifts online just days before the 25th

Almost half (47%) of consumers will order gifts online this Christmas with less than a week until the big day itself, according to new research. Full story...

28/10/2014

Google Vs. cancer: Smartband to sniff out early signs of disease

Google is working on a new cancer detection system that uses pills and a smart wristband to detect early signs of the disease. Watch this video from the Wall Street Journal discussing the project here: Full story...

29/10/2014

Wal-Mart vs. Apple: US retailers revolt against iPhone payments

A number of high-profile retailers have rejected using Apple Pay in their stores, despite growing popularity of the new contactless payment service. Full story...

29/10/2014

Mobile now accounts for half of all YouTube traffic

Half of all YouTube views are now coming from mobile devices, with Google now mulling an ad-free subscription service to cater for the app generation. Full story...

29/10/2014

eBay picks R.O.EYE for Germany affiliate marketing push

eBay has appointed performance marketing agency R.O.EYE to run affiliate campaign activity in Germany, as it continues to focus on international expansion. Full story...

29/10/2014

Is brand loyalty dead on the mobile web? New report tackles privacy vs. convenience

Brands with slow or poorly made mobile websites are increasingly losing potential customers, as mobile savvy users switch to rival sites to meet their high expectations, according to new research. Full story...

29/10/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

30/10/2014

Microsoft debuts $199 cross-platform fitness band

Microsoft has launched its first wearable device, a cross platform fitness bracelet that connects to users' smartphone, monitors their activity and displays notifications such as texts and calendar events. View the promo video here: Full story...

30/10/2014

Murdoch papers slam Facebook for ‘audience tax’ publisher deals

News UK, the publisher behind The Times and The Sun, has criticised Facebook’s plans to encourage papers to publish their articles direct to the social network’s mobile app, branding the move an ‘audience tax’. Full story...

30/10/2014

Google expands AdWords Express app to small businesses worldwide

After a trial in the US, Google has expanded its AdWords Express app to 20 more countries, letting small businesses manage their search marketing campaigns on the move. Full story...

30/10/2014

Twitter revenues rise…but user growth slows and no profit in sight

Twitter share prices have dipped 10% on the news that its third-quarter results that show the social network Twitter added only 13 million new users and remains unprofitable. Full story...

30/10/2014

Video viral of the week: Oreo unleashes Halloween ‘Nomsters’

To coincide with Halloween, Oreo created a cute stop-motion ad featuring a mad sceintist’s lab and his creations- the ‘Nomsters’. See why it’s our video viral of the week below… Full story...

30/10/2014

Emerging markets to lead new growth for app publishers

Google Play and messaging apps are driving mobile app growth in emerging markets, with Brazil, Indonesia, Turkey and India leading the way, according to new research. Full story...

30/10/2014

The Impact of Halloween on eCommerce

158 million Americans celebrated Halloween in 2013, with an astonishing $6.9bn spent on halloween costumes (both online and offline). This infographic from Nextopia looks at why the holiday is now big business for brands. Full story...

30/10/2014

Digital Intelligence October 2014

Mobile strategies got a boost this month as Facebook's Hyper Local ads took geo-targeting to a new level. New research shows Europeans value their personal data at £140, but if you're a trusted brand looking to get access the price could Full story...

31/10/2014

Tumblr debuts auto-play video ads

Tumblr is launching its first auto-paying video ads, with Universal, CW, and Hulu already on board as the Yahoo-owned blog network looks to boost its revenues. Full story...

31/10/2014

The ideal length for social media updates (infographic)

When it comes to writing content, the length of each post can vary wildly depending on which platform you use. This infographic from SumAll looks at how long social media updates should be. Full story...

31/10/2014

UK retailers braced for first mobile Christmas

Retail giant John Lewis has predicted that traffic from mobile phones will outstrip traffic from desktops on Christmas day, as the UK continues to take advantage of digital technology. Full story...

31/10/2014

Google debuts Fit app takes on Apple Health Kit and Samsung Health

Google has launched a new app designed to take a broader view of fitness tracking, using the sensors in Android phones to track their activities, with Basis, Adidas and Motorola signing up as initial partners. View the Google Fit preview here: Full story...

31/10/2014

Dragons Den meets Skype in crowdfunding first

Intelligent Crowd TV has launched a weekly webcast chat show to bring together entrepreneurs and investors, nationwide. Full story...

31/10/2014

Google+ Authourship RIP: Bylines vanish from search results

Google+ has finally ditched its Authorship experiment this week, meaning that search results will no longer display an author’s name with retrieved articles. Full story...

01/09/2014

MSN logging off: IM pioneer to shut down

Instant messaging pioneer MSN Messenger is finally being switched off after 15 years, as the once popular hangout for teens has been usurped by Skype and mobile chat apps such as WhatsApp, Instagram and Snapchat. Full story...

01/09/2014

Storage price wars continue: Dropbox drops 1TB of storage to $9.99 a month

Dropbox has announced a dramatic price drop for its paid members this week, as the online storage firm looks to compete with the likes of Amazon, Microsoft and Google Drive in the growing market. Full story...

01/09/2014

The rise of SEO blackmail: Can people really link spam your site to death?

In recent years, Google has clamped down on link spam, with a number of major changes to its search formula. But as old ‘black-hat’ SEO tricks become obsolete, an even darker practice is on the rise: extortion emails. Full story...

01/09/2014

UK bigger mobile addicts than US: Most Brits check smartphones before getting up

A staggering 70% of UK smartphone users check their device upon waking in the morning, compared with 65% in the US, according to new research. Full story...

01/09/2014

Total Film publisher partners Rubicon Project for programmatic ad drive

Future, the publisher behind titles such as Tech Radar, PC Gamer, and Total Film, is working twith Rubicon Project to launching a global ad exchange. Full story...

01/09/2014

Digital universe invaded by ‘Internet of Things’ sensors (infographic)

The emergence of wireless technologies, smart products and software-defined businesses are playing a central role in catapulting the volume of the world’s data. Due, in part, to this Internet of Things, the digital universe is doubling in size every two years and Full story...

01/09/2014

Uber banned in Germany over safety concerns

Uber has been banned in Germany as the social-powered cab service continues to spark controversy. Watch this video from the BBC, discussing the issues around its launch in the UK market: Full story...

02/09/2014

Mass iCloud hack: Deluge of celebrity selfies leaked online

Hackers have leaked nude photos from a number of high profile celebrities, sparking fears over the security of Apple’s iCloud system. Full story...

02/09/2014

Samsung to ditch Google Maps for Nokia?

Nokia maps are soon to start appearing as default apps on Samsung’s Tizen smartphones, in a deal that would oust Google Maps. Full story...

02/09/2014

Brands on Instagram: 6 best Hyperlapse videos so far

With Instagram’s new Hyperlapse app over a week old, some brand have already started tinkering with the new video tool. We round-up 6 of the best branded uses of the new format that looks set to rival Vine as the next big Full story...

02/09/2014

Celebrity photo scandal: Apple says hackers guessed iCloud passwords

Following this week’s nude celebrity photo scandal, Apple has claimed that its iCloud storage system was not breached in the attack- instead hackers were able to guess their passwords by observing their behaviour online and in TV interviews. Watch this video from Full story...

03/09/2014

Love to hate Google? Web giant ‘most’ and ‘least’ liked media brand for advertisers

It seems advertisers have intensely mixed feelings about Google, as the brand has topped a best reputation list of media brands- but was also voted the least pleasurable to work with, in the same poll. Full story...

03/09/2014

Mobiles overtake desktop for ecommerce traffic - IMRG

More than half (52%) of visits to UK retail sites are now coming from mobile, with over a third (36%) of UK online sales are now completed on a smartphone or tablet device, according to new research. Full story...

03/09/2014

Video viral of the week: Street stunt sees Sydney ravaged by augmented reality tornado

To promote its latest film ‘Into the Storm’, Roadshow Films ran an augemeted realuity poster campaign in Sydney that turned a few heads. See why its our video viral of the week below… Full story...

03/09/2014

Forget bankers, UK parents want kids to have digital careers

While doctors remain the most desirable profession for parents to aspire for their kids, digital carers in app development and tech entrepreneurship are now more popular than bankers, according tpo a new UK survey. Full story...

03/09/2014

Consumers 'switching to coupon search for latest deals'

The number of eCoupons redeemed will nearly double over the next three years, rising from 16 billion this year to more than 31 billion in 2019, according to a new report. Full story...

03/09/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

04/09/2014

Samsung teams with Oculus Rift to turn smartphones into virtual reality headsets

Samsung has worked with Facebook-owned Oculus Rift to launch a virtual reality headset called Gear VR. Watch this launch video below: Full story...

04/09/2014

Car insurers failing to cater for growing mobile audience- Google research

Just 53% of car insurance websites in the UK are providing a ‘positive experience’ for mobile consumers, despite more than half of its prospective customers using mobile at some point during their purchase journey, according to new research. Full story...

04/09/2014

No April Fool: Baidu’s Google Glass rival ‘Eye’ has no screen

It seems that Baidu’s April 1st announcement that it was working on a Google Glass rival called ‘Eye’ was not a prank after all. The Chinese search giant has revealed a working prototype of a mobile assistant with a notable omission...it doesn’t Full story...

04/09/2014

A profile of the average blogger in the UK (Infographic)

The average UK blogger can make £906 a year from affiliate marketing commissions, have full time jobs elsewhere and gets 18 interactions on their blog each day, according to new research. Full story...

04/09/2014

Android Wear watch Moto 360 to go on sale in October

Motorola’s much-anticipated Moto 360 smart watch will go on sale in the UK in October, going up against 360 will go up LG's G Watch, Sony’s Smartwatch 3 and the Samsung Gear Live. Full story...

05/09/2014

Top agencies on client wish lists: Carat and Mindshare lead the way

When it comes to agency pitches, most brands would like to see Carat and Mindshare on their list, according to a new survey looking into the perceptions of some of the biggest players in the ad industry. Full story...

05/09/2014

Chromecast rival: £79 Amazon Fire TV comes to UK

Amazon's Fire TV box is launching in the UK in October, offering on-demand TV, apps and smartphone content, putting the online retail giant in direct competition with the likes of Google’s Chromecast and Apple TV. Watch this (somewhat bizare) promo video for Full story...

05/09/2014

New Sony smartphone streams PS4 games

Sony has launched its latest range of smartphones and tablets, capable of streaming PlayStation 4 games, as mobile and console gaming slowly begin to merge. Watch this promo video for the Z3 here: Full story...

05/09/2014

23 year-old gets $1.4m funding boost for Tapdaq ad exchange for apps

Mobile ad exchange Tapdaq has raised $1.4 in its first funding round, appointing former AdMob boss as its company chairman. Full story...

05/09/2014

IPC Media rebrands to ‘Time Inc. UK’

Time Inc. today is rebranding its wholly-owned UK publishing arm IPC Media to Time Inc. UK. Full story...

05/09/2014

Google boosts text space in search ads with ‘Callouts’

Google has given marketers an additional 25 characters in paid search ads for customised promotional information, as the internet giant looks to boost the appeal of Adwords. Full story...

08/09/2014

Twitpic to close after copyright dispute with Twitter

Iconic photo sharing service Twitpic is to close after a long-running dispute with Twitter over the use of its name. Full story...

08/09/2014

Euro and America seasonal trends: What is the international ecommerce market worth to businesses?

Businesses in the travel, retail, leisure and content sectors, could benefit from a global eCommerce export market worth £45bn by 2020, which is three times its current estimated value of £13bn, according to new research. Full story...

08/09/2014

Barclays adds finger vein scanner for online banking

Barclays has revealed a new biometric finger scanner that reads customer vein patterns to gain access to accounts. Watch this Press Association video explaining how the device works below: Full story...

08/09/2014

4chan ramps up copyright rules after hacking scandal

Following the nude celebrity hacking scandal last week, controversial online forum 4Chan has been forced to improve its posting rules to comply with US copyright laws. Full story...

08/09/2014

Twitter becomes online shop with ‘buy it now’ button

Twitter has expanded into ecommerce a new 'buy' option that will appear alongside a brand's tweet. Watch this video from Twitter explaining how the service works below: Full story...

09/09/2014

Sites protest net neutrality threat with internet ‘Go Slow Day'

A number of leading websites, including Mozilla, Reddit, KickStarter, FourSquare, Vimeo, and Meetup will become slow to use this Wednesday (10th September) in protest over the US governments net neutrality proposal that could see the formation of a two-tiered internet- giving priority Full story...

09/09/2014

Microsoft ditches own content for MSN relaunch

Microsoft has relaunched its flagship portal MSN, and will now rely entirely on third parties for content, with a new look designed to appeal to a growing mobile audience. Full story...

09/09/2014

Will a bigger screen boost iPhone’s flagging market share?

Ahead of the new iPhone 6 launch today, new research suggests that a larger screen size could boost Apple’s market share. Full story...

09/09/2014

New domain .London opens amid cybersquatting fears

From 9th September 2014, Dot London domain names will again be available for registration, available on a first come, first served basis. Watch the promo video for .London here: Full story...

09/09/2014

Apple Watch and phablet revealed- but are NFC payments its real game changer?

Apple has revealed its latest range of bigger smartphones and its much-anticipated smartwatch, along with a new mobile payments system that uses fingerprint ID for security. Watch the whole Apple event below: Full story...

10/09/2014

How does Google judge content quality? Study shows brands have advantage

Content with strong topic knowledge, more visual elements, bigger word counts and more relevant words (not just matches for the search term) are more likely to rank highly on Google...but being a brand also helps, according to new research. Full story...

10/09/2014

The six types of social media user: Most Brits ignore brands (infographic)

More than half of Britain’s adult population engaged in social media do little to increase brand interest and create positive associations with brands online, according to new research which has identified the six types of social media user. Full story...

10/09/2014

Rise of the smartwatch? Wearable tech to make $53bn by 2019

Global retail revenue from smart wearable devices will treble by 2016, before reaching $53.2 billion by 2019, according to a new report from Juniper Research. Full story...

10/09/2014

Rakuten buys cash back shopping sitre eBates for $1bn

Japanese internet giant Rakuten has bought Ebates, provider of the largest cash-back shopping web site in North America. Full story...

10/09/2014

Rise of emotion analytics? Adknowledge to measure people’s feelings for video campaigns

Digital ad firm Adknowledge has partnered with Realeyes, an emotion analytics platform that measures how people feel and react when they watch video content. Full story...

10/09/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

11/09/2014

Microsoft to buy Minecraft for £2bn?

Microsoft is reportedly in discussions to buy Mojang, the Swedish games studio behind the multimillion-selling building game, Minecraft. Watch this video from Bloomberg looking into why Microsoft is interested in buying Minecraft. Full story...

11/09/2014

Ad blocking on the rise globally- 5% now censor ads with software

Nearly 5% of all global internet users now use adblocking software, following a 69% surge in installations over the past 12 months, according to a new report. Full story...

11/09/2014

Apple, Samsung or Nokia? What your mobile brand says about you

iPhone fans are more likely to be into Brad Pitt, BMWs and skiing holidays, while Samsung users prefer Robert Downey Jr.,Nissan and luxury breaks, according to a new customer survey. Full story...

11/09/2014

Viacom’s £450m Channel 5 deal gets green light

Viacom has completed its £450m acquisition of Channel 5 from Northern & Shell Media Group, announcing the first programmes to be commissioned under the new deal. Full story...

11/09/2014

Paid social ads ‘convert more customers than organic’ (but email still strongest)

As Facebook continues to decrease the reach of organic brand content, new research suggests paid social ads are more effective at converting users- but email and affiliate marketing prove more effective overall. Full story...

12/09/2014

Paypal to accept bitcoin payments via subsidiary Braintree

Paypal will soon start taking bitcoin through its Braintree subsidiary, as virtual currency continues to gain mainstream acceptance. Full story...

12/09/2014

Video viral of the week: Virtual Gary Lineker hands out free crisps for tweets

Three London bus shelters have been transformed into tweet activated vending machines as part of a promotion for Walkers’ ‘Do Us a Flavour’ campaign… featuring a virtual Gary Lineker. See why it’s our video viral of the week below… Full story...

12/09/2014

Nearly half of teens using Snapchat

Nearly half of all teens aged 16-19 are using Snapchat across a number of major western markets, according to new research. Full story...

12/09/2014

European programmatic market was worth €2.1bn last year

As more advertisers switch to automated ad buying for their digital campaigns, new research suggests the programmatic market is already booming- rising a massive 111% during 2013. View key findings below: IAB Europe Programmatic Market Sizing Study Sept 2014 from IAB_Europe Full story...

15/09/2014

Older adults driving growth in digital video

Digital video is being embraced by viewers of an older set, with those aged 50 to watching an average of 19 minutes a day of digital video during the second quarter of 2014, up from 11 minutes a day during the same Full story...

15/09/2014

Facebook tests Snapchat-style vanishing posts

Facebook is testing a SnapChat style feature for status updates, as the social network continues to emulate the success of chat apps. Full story...

15/09/2014

Adobe and Publicis unite for ‘always-on’ global marketing platform

Publicis Groupe and Adobe have struck a strategic partnership to deliver a marketing management platform that automates and connects all components of a client’s marketing efforts. Full story...

15/09/2014

Microsoft buys Minecraft for $2.5bn

Microsoft has bought Mojang, the maker of popular world creation game Minecraft, with the game's creator leaving the company because he is a "nerd", not a CEO. Watch this video from Bloomberg analysing the deal here: Full story...

16/09/2014

£65 Android One smartphone to launch in India

Google has revealed the first smartphone in its Android One range, pitched as low cost smartphones that offer a high quality standard, in an attempt to capture more of the lucrative developing markets. Watch this promo video for Android One below: Full story...

16/09/2014

With or without U2? Apple offers free album removal tool

Apple has launched a tool that lets iPhone users delete a free U2 album from their iTunes library, after an outcry from some users that the songs were unwanted and took up too much storage space on their devices. Full story...

16/09/2014

‘Huge jump’ in mobile ad engagement over year (infographic)

Most UK consumers are finding mobile ads on their smartphones, tablets and other devices to be much more informative and helpful now than they did at this time last year. Full story...

16/09/2014

Video marketing ‘most trusted format’ by consumers

A better video experience leads to more action, higher loyalty and more social sharing, with seven in ten (76%) consumers cite video as their preferred content source when consuming brand information, according to new research. Full story...

16/09/2014

1 in 6 emails fail to reach inbox, but Gmail gets best results- study

A startling 1 in 6 emails worldwide (approximately 50 million) don’t reach inboxes, with messages to Gmail inboxes more successfully placed and read than any other large mailbox provider, particularly if the messages were sent to the ‘Promotions’ tab, according to new Full story...

17/09/2014

PayPal claims Apple Pay is ‘no safer than selfies’

Paypal has taken out full page print ads in major US titles to critisie Apple’s new mobile payment system, claiming it is no safer than selfies. Full story...

17/09/2014

Retailers ‘losing profit in pursuit of multichannel sales’

Due to the evolving nature of commerce, retailers’ profitability is being adversely impacted by customer demands for ever-increasing options around instant gratification across different channels and fulfilment systems, according to a new report by IMRG and Hitachi Consulting. Full story...

17/09/2014

Marketing to luxury shoppers : Engage on ‘tablet Tuesdays’

Luxury sales are flourishing , and marketing to tablet users (particularly on Tuesdays) is the best way to engage with this lucrative demographic, according to new research. Full story...

17/09/2014

Marketing data trends: Future planning overtakes campaign measurement as main use of data

Using data for campaign measurement is no longer the Holy Grail for senior marketing professionals, with many using the data to inform future plans instead, according to new research. Full story...

17/09/2014

Rise of the machines: Will the Apple watch take the Internet of Things mainstream?

After years of hype, the concept of an ‘Internet of Things’ is becoming a reality. From smartwatches and connected toothbrushes to intelligent thermostats and driverless cars- a web connection is becoming standard for many devices as we move towards a ‘programmable world’. Full story...

18/09/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

18/09/2014

More women play video games than men

There are now more women playing video games than men, driven by 25-44 year old women downloading free puzzle and trivia game apps, according to a new report. Full story...

18/09/2014

Video ad revolution: Programmatic overtaking direct buys (and taking budget from TV)

Video ads in the US are increasingly being bought via programmatic methods, moving budgets away from TV commercials in the process, according to new research. Full story...

18/09/2014

Digital Natives: Age is not the biggest factor

Age is no predictor of digital behaviour, with factors such as economic clout and cultural characteristics giving away far more clues to advertisers looking to target audiences, according to new research. Full story...

18/09/2014

Low cost smartphones to drive growth in emerging markets

The number of smartphone shipments will approach 1.2bn this year, an increase of 19% from 985m in 2013, according to new research. Full story...

18/09/2014

Hacker redirects eBay shoppers to fake site

EBay has been compromised so that people who clicked on some of its links were automatically diverted to a fake site created to steal their personal and financial details. Full story...

19/09/2014

Analytics trends: IBM makes Watson super computer available for business decisions

IBM has expanded its Watson supercomputer with a new ‘freemium’ analytics service that lets businesses make use of the high powered machine. Full story...

19/09/2014

iOS 8 Launch: Apple forced to delay HealthKit after bug

Apple has launched its iOS 8 operating system for iPhones and iPads today, but key new fitness features have been delayed after the discovery of a software bug at the last minute. Full story...

19/09/2014

Amazon pips Google to purchase .buy domain name for $4 .6bn

Amazon has bought the .buy top level domain (TLD) name for $4.6bn, beating rival Google for ownership of the potentially lucrative web destination. Full story...

19/09/2014

Digital marketing ROI: Five food brand campaigns that prove digital works

How do you measure success in a digital campaign? Getting more YouTube fans, Facebook likes or newsletter sign ups is all well and good, but do these actually translate to more sales and justify the initial spend? We look back at some Full story...

22/09/2014

Mobile ads: What factors drive consumer action?

This chart shows different aged demographics responding to the question; "When it comes to a mobile ad on you smartphone, which of following would most likely motivate you to take action (such as purchase a product / service, visiting a location, etc)". Full story...

22/09/2014

Microsoft cuts 2,100 more jobs

Microsoft has axed a further 2,100 jobs as the software giant looks continues its plan to cut 18,000 jobs, representing 14% of its workforce. Full story...

22/09/2014

P&G seeks outside help in video cost cutting drive

Procter & Gamble has embarked on a large scale talent-scouting mission to reduce its video ad production costs, even placing an ad on the NASA website to seeking fresh ideas. Full story...

22/09/2014

Capturing the social TV audience: Tips for brands (infographic)

A massive 84% of U.S. smartphone and tablet owners today watch television with a second screen in hand, fostering a surge of real-time social media conversation between friends, fans and talent as programs unfold- but how can brands tap into this huge Full story...

22/09/2014

Growth of online clothing sales doubles in August

The UK online retail sector has experienced its strongest level of annual growth since November 2013, with last-minute holiday essentials helping record a year-on-year increase of 18% in August, according to new research. Full story...

22/09/2014

Japan's Muji personlises shopping experience

With nearly 600 retail stores and a strong online presence, Muji deployed InteractEdge from Infosys to generate higher sales through personalised product recommendations for over two million registered customers. This case study looks at how the Japanese firm strengthened customer loyalty and Full story...

22/09/2014

Ecommerce trends in South East Asia: Mobile shopping growing fast

Although PCs dominate in the majority of Southeast Asia markets, use of mobile phones for online shopping is growing in popularity across the region, according to new research. Full story...

22/09/2014

Branded content: What gets consumers clicking?

This chart shows what gets consumers engaging with branded content. Companies that post images have the best cut through with 64% of those surveyed being receptive or very receptive to the posts. Social media noise is responsible for unreceptive or very unreceptive Full story...

23/09/2014

Top 15 smartphone apps in US

This chart shows the top 15 mobile apps by reach as of June 2014. Facebook has the highest reach among smartphone users with 73.6% downloading the Facebook app. Google have a several apps among the top 15, with Google Play, Google Search, Full story...

23/09/2014

Instagram ads launch in UK: Cadbury, Starbucks and Waitrose among first to sign up

Facebook-owned photo sharing app Instagram has launched its ads in the UK with an initial partnership with Omnicom Media Group. Full story...

23/09/2014

Alibaba ‘as valuable as Facebook’ after biggest IPO in US history

Chinese online retailer Alibaba has smashed records with the largest public offering in US history - and is now as valuable as Facebook after just one day on Wall Street. Watch this video from Bloomberg discussing the deal: Full story...

23/09/2014

Oculus Rift reveals first prototype headset since Facebook takeover

Oculus VR has upgraded its virtual reality headset prototype with higher resolution and built-in audio, marking the first major development since it was bought by Facebook for $2bn earlier this year. Watch this promo video from Oculus VR discussing the implications of Full story...

23/09/2014

Do brands need to sell direct to consumers? 89% of shoppers visit brand websites

Nearly 9 in 10 online shoppers (89%) visit brands’ websites during the purchase journey, with brands potentially missing out by not providing a direct purchase option, according to new research. Full story...

23/09/2014

Top 50 online retailers in the UK: Amazon, Argos and Apple lead the way

Amazon, Argos and Apple are the most visited online retailers in the UK, with travel websites showing the most significant growth in the past 3 months, according to new research. Full story...

23/09/2014

How Google Now is changing app market: Context awareness to replace app trays?

Increasing contextual awareness in apps, as seen in digital assistants such as Google Now, will transform the process of app discovery and the cluttered app tray, according to a new report looking into mobile trends. Full story...

23/09/2014

Interaction with social network advertising: Global

This chart shows the Path to Purchase during which customers worldwide are most likely to interact with social network advertising, by site, Ql, 2014. Full story...

24/09/2014

Conversion rates for paid vs organic social network advertising: Global

This chart shows that paid ads on social networks have better conversion rates than organic content. On Twitter, ads were more than twice as likely as organic tweets to convert users. On Pinterest, the situation was reversed, but overall, brands using Convertro Full story...

24/09/2014

Facebook to launch DoubleClick rival next week?

Facebook will reportedly launch a new online ad service next week that will track users across the web, letting brands target them on the social network based on their internet habits. Full story...

24/09/2014

eBay brings back mobile app ads

eBay is reintroducing ads on its app in the second half of 2014, letting brands target users on tablets and smartphones, after a two year break from the format. Full story...

24/09/2014

Apple’s ‘big’ gamble pays off: 10m iPhones sold in first weekend

Apple's big-screen gamble with its latest iPhone devices appears to be paying off, with record weekend sales proving its fans aren’t put off by larger devices. Full story...

24/09/2014

Millennial Media buys ad tech rival Nexage for $107.5m

Mobile ad company Millennial Media has snapped up real-time bidding firm Nexage for $107.5m. Full story...

24/09/2014

Budweiser trials ‘birthday gift’ mobile coupons with Facebook

Budweiser is testing a Facebook campaign letting fans send vouchers for free Bud Lights to people celebrating special occasions. Full story...

24/09/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

25/09/2014

Bad day for Apple: 'Bendgate' and 'brickgate' spoil new iPhone launch

Apple's record breaking iPhone 6 sales have been marred by two high-profile fails, as users flock to social media to complain about bent phones and a software update that renders their devices useless. Watch this Bloomberg video discussing the issues here: Full story...

25/09/2014

Amazon turns tweets into shopper wishlists with new hashtag

Amazon has expanded its partnership with Twitter via a new hashtag function that lets customers to add items to their Amazon Wish List without leaving the social network. Full story...

25/09/2014

Twitter and TV: New metrics prove social buzz can boost viewing figures

Twitter activity can provide key insights into TV viewing for brands and broadcasters, complementing existing TV ratings, according to new research. Full story...

25/09/2014

New marketing boss at Hailo as taxi app expands

Taxi app Hailo has appointed Gary Bramall as its Global Chief Marketing Officer as the taxi app continues to expand globally. Full story...

25/09/2014

ComScore to change mobile measurement methods

ComScore is to change in its mobile measurement products in the UK, ditching its previous system for a more panel based approach that’s similar to its PC audience metrics. Full story...

25/09/2014

Apple hits back at bendgate: Claims warped iPhones are rare

Apple has responded to the claims that its latest iPhone 6 Plus smartphones are prone to bending under pressure in users pockets, claiming that the instances are 'extremely rare'. Full story...

26/09/2014

Does creativity matter? Research shows dramatic impact on business results

Firms that let employees be creative in their work are often rewarded with greater sales and market share, according to new research from Adobe. Full story...

26/09/2014

Hip to be square? BlackBerry launches unorthodox passport-sized phone

Forget bent phones… how about square ones? Blackberry has launched its latest Passport device this week, as the phone maker looks to turn around its fortunes with an unconventional approach. View the promo video for the Passport device here: Full story...

26/09/2014

Top food brands make ‘responsible’ digital marketing pledge

Top food and beverages firms, including Mondelez, Unilever and McDonald's, have committed to stop advertising and promotional activities targeted at children below 12 years across platforms as part of a new global pledge to step up responsible marketing. Full story...

26/09/2014

Unilever first brand to adopt WPP global planning tool

Unilever has become the first brand to use a new global planning tool from WPP, designed to provide monitor cross-device consumer behaviour and media consumption. Full story...

26/09/2014

Video viral of the week: Budweiser tackles drink driving with man’s best friend

Continuing the success of its Super Bowl ‘Puppy Love’ commercial, Budweiser’s new corporate social responsibility campaign carries another canine theme... and a powerful anti-drink drive message. See why it’s our video viral of the week below. Full story...

26/09/2014

Facebook ads will now follow users around the web

Facebook ads have started appearing on other sites based on each user’s behaviour, as the social network looks to rival Google with a new level of targeting for brands. Full story...

29/09/2014

Is social shopping over-hyped? New report casts doubt on Facebook effect

There is a growing importance of digital consumer engagement, but a new report casts doubt over role of social media in shopper journeys. Full story...

29/09/2014

Lufthansa puts customers in marketing images with ‘Selfie’ ad units

Lufthansa has become the first brand to sign up to anew 'Selfie' ad unit, putting customer images into mobile ad campaigns and showcase products in 3D panoramic mode. Full story...

29/09/2014

Bigger than Heartbleed? New Shellshock bug poses global hacking threat

A newly discovered bug, dubbed Shellshock, could pose an even greater hacking threat than the Heartbleed bug earlier this year- but this one does not require users to change their passwords. View this video explanation of the bug below: Full story...

29/09/2014

Targeting early Christmas shoppers

With only the beginnings of a crisp chill in the air, the high streets are already gearing up for the annual Christmas shopping frenzy. Each passing year, retailers attempt to entice shoppers earlier and earlier, adopting trends like Black Friday and Cyber Full story...

29/09/2014

Yves Saint Laurent ‘big’ digital branding pays off

YSL chose PageSkin Plus, with animated sidebars and the campaign video integrated into the large creative header, to promote the launch of their new Gloss Volupté lip gloss. This case study looks at how the luxury beauty brand achieved huge ad recall Full story...

29/09/2014

Ad-free social network Ello aims to become 'anti-Facebook'

Facebook has come under increased criticism for ad overload and forcing people (including performers) to use their real names. Now, a new social network called Ello has gained popularity by positioning itself as the anti-Facebook- with no ads and a more open Full story...

29/09/2014

September digital review: Apple Watch revealed, Alibaba's IPO glory and Microsoft takes over Minecraft

September was another bumper month for digital marketing, with Apple Watch, Alibaba's huge IPO and Microsoft buying Minecraft for a whopping $2bn. We also saw Facebook taking on Doubleclick with ads following users around the web for the first time. View our Full story...

30/09/2014

PayPal to split from eBay in 2015 floatation

eBay is planning to split off its payments system PayPal into a separate company next year, amid claims they are holding each other back. Watch this video from Bloomberg examining the split here: Full story...

30/09/2014

New investor urges Yahoo to buy AOL

Yahoo and AOL have been urged to merge by an activist investor, presenting an interesting potential tie up between two troubled internet giants. Full story...

30/09/2014

Asda’s YouTube shopping channel gets 2m views

Asda’s recently launched YouTube shopping channel ‘Mum’s Eye View’ has proven a hit, generating impressive traffic figures that show a growing appetite for branded digital TV channels. Watch a sample of the show below: Full story...

30/09/2014

Dailymotion debuts global premium video exchange

YouTube rival Dailymotion has expanded into private programmatic ad trading arena with the launch of a global, premium video exchange. Full story...

30/09/2014

AOL expands programmatic video ads with Publicis

Publicis Groupe and AOL are expanding their partnership on multichannel marketing efforts struck in 2013 to include programmatic video and linear TV. Full story...

30/09/2014

Fastest growing ecommerce items: Motor products, computer equipment and eBooks

British consumers’ intent to buy motor-related products, computer equipment and eBooks online has tripled since 2011 – according to a new study by Nielsen, a leading global provider of insights into what consumers watch and buy. Full story...

30/09/2014

UK to get driverless cars on roads by January

The UK government plans to put driverless cars on public roads as early as January 2015, joining the US, Japan, Singapore, Sweden and Germany in tests to see how the vehicles will work on a large scale. Watch this video demonstrating Google's Full story...

01/08/2014

Two-thirds of Internet of Things devices ‘vulnerable to attack’

With the rise of smart thermostats, wearable tech and even driverless cars, the Internet of Things is starting to become a reality. But new research by Hewlett Packard suggests password security and encryption issues could leave most of these current devices vulnerable Full story...

01/08/2014

Facebook trails ‘free’ internet access in Zambia… but only for select sites

Facebook is testing is free internet access scheme in Zambia, giving mobile and web users access to a select number of sites. Full story...

01/08/2014

80% of firms think they do social CRM right… but only 8% of customers agree

There is a new social CRM divide in marketing, with around 80% of companies thinking that they deliver superior customer experiences, but only around 8% of their paying customers agree, according to new research. Full story...

01/08/2014

IKEA revamps catalogue app for multi-channel shoppers

IKEA has revamped its catalogue app letting users save their favourite items from multiple catalogues as a shopping list to be used on its website or in-store, as part of the furtnuiture stores new omnichannel strategy. Full story...

01/08/2014

Digital Intelligence July 2014

Big trends this month - Media buying gets smarter and better value with 'programmatic' ads - SEO: More changes from Google are discovered - Facebook and Snapchat plan 'buy' buttons in their ads - Why people only have five 'best friend Full story...

01/08/2014

TV-like buying dominates online video deals- report

Almost all online video advertisers in the UK are buying their ads in a TV-like way, indicating the cost-per-action model is no longer working for video advertisers, according to new research. Full story...

04/08/2014

12 big data myths busted (Infographic)

Big data has quickly established itself as key to enabling the next great leaps in marketing evolution, but the industry is hampered buy a lack of take-up as myths about its pros and cons persist. The DMA Data Council has teamed with Full story...

04/08/2014

Most popular affiliate marketing ads: Discounts most popular for customer engagement

Adverts offering ‘percentage off’ are the most popular with customers in terms of affiliate engagement, according to new research. Full story...

04/08/2014

UK tech sector soars amid strongest growth since credit crunch

The UK tech sector enjoyed a quarter of robust growth from April to June 2014 with the expansion of business activity rising at its fastest pace since the onset of the financial crisis, in 2007. Full story...

04/08/2014

Police launches advert replacement on illegal websites

The Police Intellectual Property Crime Unit (PIPCU) at the City of London Police has begun replacing advertising on copyright infringing websites with official force banners, warning the user that the site is currently under criminal investigation. Full story...

04/08/2014

Bad dates: OKCupid in hot water over user experiments

OKCupid has defended its recently uncovered experiments on users, which saw the dating service deliberately set up bad matches between users to see how they would respond. Full story...

05/08/2014

Flappy Bird returns with ‘less addictive’ version… but only on Amazon Fire

Flappy Bird is set to fly again, several months after its creator pulled the mobile game from app stores after too much pressure from fans. But the new version is an Amazon exclusive- meaning most mobile users will miss out. Full story...

05/08/2014

Twitter plans targeted ads for ‘logged out’ audience

Twitter is exploring ways it can monetise the “hundreds of millions” of visitors to its platform that are not logged-in. Watch this video from Bloomberg discussing Twitter's user numbers here: Full story...

05/08/2014

P&G to sell 100 brands in cost-cutting drive

P&G is to sell more than half of its brands as the FMCG giant behind Gillette, Pampers, Old Spice and Tide looks to focus on its core brands in a cost cutting shift to “more efficient digital media”. Full story...

05/08/2014

Simon’s Cat breaks crowdfunding record

The Simon’s Cat campaign on Indieogo has smashed UK crowdfunding records by successfully raising more than £284,000 / $478,000 to produce their first ever broadcast-length colour film. Full story...

05/08/2014

Broadcast giant RTL invests in programmatic video ad platform SpotXchange

European broadcasting giant RTL, owner of American Idol, Got Talent and X Factor, has bought a 65% stake in online video platform SpotExchange, paying $144m to expand further into programmatic ads. Full story...

05/08/2014

Android finally overtakes iOS for global web usage

Despite commanding 85% of the global mobile market, Google's Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system. Full story...

06/08/2014

Android finally overtakes iOS for global web usage

Despite commanding 85% of the global mobile market, Google's Android has always fallen behind Apple’s iOS in terms of web usage… until now. New data indicates that Android usage is now higher than Apple's iPhone and iPad operating system. Full story...

06/08/2014

Snapchat and WhatsApp dominate photo sharing as Facebook plateaus

Snapchat and WhatsApp are now leading in the photo sharing department, ahead of Facebook and Instagram, according to new research. Full story...

06/08/2014

Biggest hack yet? 1.2bn passwords stolen in global data theft

Russian hackers have stolen 1.2 billion user name and password combinations in what could be the biggest ever data theft, hitting big name websites "in virtually all industries across the world" according to a US security firm. Full story...

06/08/2014

Top smartphones in China: Xiaomi overtakes Samsung

Xiaomi, often dubbed the ‘Apple of China’, has overtaken Samsung in terms of smartphone units sold for the first time in the country, according to new research. Watch this video covering Xiaomi's latest smartphone launch here: Full story...

06/08/2014

DMA ditches rules for 5 ‘principles’ to build customer trust

The Direct Marketing Association (DMA) has revamped its code of conduct in the UK, in a move that will see the trade body replace 170 pages of rules with five direct marketing ‘principles’ for its members to follow. Full story...

06/08/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

07/08/2014

Is virtual currency going mainstream? UK govt. mulls role of Bitcoin in finance system

The UK government is investigating the role that virtual currencies such as Bitcoin will play on the current (and future) global financial system. Watch this video from the Guardian explaining how Bitcoin works below: Full story...

07/08/2014

Internet marketing in China – McKinsey sees digital as key to economic growth

The latest research about how to unlock the slowing China economy suggests internet marketing in China will be the key. Full story...

07/08/2014

Chat (up) apps: Flirting driving rise in WhatsApp and Snapchat use

The huge rise in chat apps in the UK is mainly down to teenagers and young adults sending winks or heart emoticons to each other in a new era of digital flirting, according to new research. Full story...

07/08/2014

“The bad guys are winning at consumer’s expense”: Industry reacts to global password hack

This week, Russian hackers stole the largest known collection of emails, passwords and usernames, with the haul consisting of 1.2 billion username and password combinations, along with over half a billion email addresses. In this article, a number of key players in Full story...

07/08/2014

FMCG digital marketing creative agencies could be shaken up at Colgate-Palmolive

Colgate-Palmolive are the latest firm where FMCG digital marketing creative agencies are facing a mainstream challenge to their businesses from hot creative talent on YouTube channels. Whatever type of marketing you do, this could impact your business. Full story...

07/08/2014

Google buys chat app ‘assistant’ Emu to boost ad targeting

Google has bought a texting app that matches a virtual assistant with instant messages, mining text conversations to send reminders to the user about important dates- potentially serving relevant ads too. Full story...

08/08/2014

Half of affiliate marketers are ‘self-taught’

Nearly half (47%) of affiliate marketers working in the industry are actually self-taught, with almost three quarters admitting there is a greater need for awareness of affiliate marketing in schools, colleges and university in order to teach the next generation, according to Full story...

08/08/2014

Online retail trends: UK leads Europe for Internet shopping

The UK and Denmark are the biggest web shoppers amongst EU countries, according to new research. Full story...

08/08/2014

Pinterest finally adds private messaging

Pinterest has added a private messaging feature, letting users to chat with each other in a private window while using the social media scrapbooking tool. Full story...

08/08/2014

Facebook bans apps offering free content for likes

Facebook has cracked down on apps that incentivise app downloads in exchange for likes, as the social network looks to increase the value and meaning of its social metrics for advertisers. Full story...

11/08/2014

US smartphone penetration to reach 75% this year

The US will reach over 75% by the year end, with Apple and Android still leading the way in terms of phones and operating systems respectively, according to new data. Full story...

11/08/2014

Mondelez changes CMO to ‘chief growth officer’

FMCG giant Mondelez, owner of brands such as Cadbury's, Philadelphia and Oreo has scrapped its traditional Chief Marketing Officer position for a new wider-reaching role that includes global strategy and research and development. Full story...

11/08/2014

Google rewards secure websites with higher search ranking

Google is encouraging website developers to make their sites secure for visitors by using site encryption as one of the factors to determine search ranking. Full story...

11/08/2014

Voice calls to be replaced by instant messaging?

Voice calls are becoming more and more obsolete as the younger generation switches to text messaging or instant messaging and social networking for their communication of choice, according to new research. Full story...

11/08/2014

Latest SEO changes for Google search algorithm – Local is impacted

It’s feeling like local is the big winner as latest SEO changes for the Google search algorithm start to move rankings around. Full story...

12/08/2014

Viral videos boost searches and sales for music tracks

Whether it’s a Chihuahua dancing to Katy Perry or a wedding dance to a dubstep anthem, viral videos can provide a surge in sales for any songs featured, according to new research. Full story...

12/08/2014

Australians adopting second screens and TV usage rises

The latest Australian Multi-Screen Report (Q1 2014) shows that while Australians’ screen habits are evolving, particularly among younger people, all major age groups spend the majority of their viewing time watching broadcast TV on in-home sets, according to new research from Nielsen. Full story...

12/08/2014

Twitter alters price model to compete with Facebook

Twitter has revamped its ad pricing model to compete with Facebook, letting advertisers specify which action they wish to pay for, such as downloading an application. Full story...

13/08/2014

Is BuzzFeed worth three times more than the Washington Post?

BuzzFeed has raised $50m in a new funding round that values the web publisher at three times the amount of the Washington Post. Watch this video from Bloomberg discussing the BuzzFeed investment here: Full story...

13/08/2014

Google unifies mobile tracking across web and apps

Google is reportedly testing a new way of measuring a mobile audience, letting advertisers target users across apps and the mobile web. Full story...

13/08/2014

Microsoft launches £15 mobile phone without web connection

Microsoft has launched a £15 mobile phone, with no access to web services as the firm aims to kill off its low cost smartphone range to focus on its high end Windows Phone range. Full story...

13/08/2014

Persil turns captchas into games with PlayCaptcha

To promote its new line of Persil’s Dual Action liquid capsules Unilever worked with AdLabs to create a fun alternative to the usual captcha verification screens. Full story...

13/08/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

14/08/2014

Global mobile ad revenues ‘nearly doubled in a year’

Global mobile advertising revenue reached $19.3bn in 2013, nearly doubling from the year before, according to new data from IAB Europe. Full story...

14/08/2014

Twitter tests ‘Promoted Videos’ to take on Facebook

Twitter has begun testing video ads embedded into user’s newsfeeds, as the social network looks to rival Facebook’s recent foray into auto-start video ads. View a sample of the ad format below: Full story...

14/08/2014

Candy crash? King shares dive as players move on

King Entertainment, the team behind Candy Crush Saga has seen $1.4bn (£833m) wiped from its value on weak earnings figures as gamers seem to be losing interest in the ‘freemium’ puzzle game. Full story...

14/08/2014

Back on track: Apple Maps overtaking Google Maps on UK smartphones

In a surprising turnaround, Apple maps had succeeded in pipping Google Maps in mapping traffic on 4G, two years on from its much-derided launch, according to a new report. Full story...

14/08/2014

Zuckerberg Vs Murdoch: How do dotcom billionaires compare to moguls of old? (Infographic)

While new media is growing at a rapid pace, the wealth of the individuals behind them is also skyrocketing. Here’s a look at the net worth of new and old media billionaires, and how quickly they amassed their fortune compared to the Full story...

14/08/2014

Google links Asia and US with giant underwater cable

Google has teamed up with five Asian telecom firms to build a $300mn underwater cable across the Pacific Ocean to cater for rising internet use in both the US and across Asia. Full story...

14/08/2014

Sony’s $99 Playstation TV and game streaming device coming this Autumn

Sony’s TV and games streaming device, dubbed Playstation TV, is set to go on sale in the US on 14 October and in the UK on 14 November. Watch this launch video, courtesy of GameSpot, below: Full story...

14/08/2014

Samsung debuts first metal phone

Samsung has revealed its first smartphone with a metal body, dubbed the ‘Galaxy Alpha’, as the world’s biggest mobile maker looks to expand into a more premium style to compete with HTC and Apple. Full story...

14/08/2014

Controversial social network Ask.fm sold to IAC

IAC, the digital media giant behind Tinder, Vimeo and Ask.com, has bought annonymous social network Ask.fm. Full story...

15/08/2014

Samsung buys ‘internet of things’ firm SmartThings for $200m

Samsung bought SmartThings for $200m, as the electronics giant looks to expand into the growing smart home and internet of things arena. Watch this video, courtesy of Engadget, looking into the kind of products that SmartThings is creating for the home. Full story...

15/08/2014

Consumers ‘trust branded content almost as much as editorial’

There’s some good news for native advertisers this week, with research indicating that just 2% more consumers trust content from publications (35%) than from brands (33%). Watch this recent roundtable event hosted by Vibrant Media discussing native ads below: Full story...

15/08/2014

1 in 12 Twitter users are actually bots

Twitter has admitted that 23 million of its 271 million monthly active users are actually bots- essentially computer programmes that tweet of their own accord without human help. Full story...

15/08/2014

Banners account for just 4% of entertainment mobile ads

Banner ads now account for just 4% of mobile ads run by entertainment brands as they turn to video and rich media formats to take advantage of people’s increasing video consumption on smartphones, according to a new report from mobile video advertising Full story...

15/08/2014

Video ad measurement: IAB planning new metric soon

The Internet Advertising Bureau (IAB) UK is working on new guidelines for measuring the success of online video ad campaigns, in a bid to appeal to advertisers looking for more accountability with their online campaigns. Full story...

15/08/2014

Gmail puts unsubscribe link next to emails

Google has now rolled out a new feature to help Gmail users get rid of unwanted messages more easily. Full story...

15/08/2014

Egyptians give over $1.5m in mobile donations during Ramadan (infographic)

Over $1.5 million was donated in Egypt through mobile technology during Ramadan according to data collected by TA Telecom. Full story...

15/08/2014

Google buys social city guide app JetPac

Google has bought social travel app JetPac, as the internet giant continues to enhance its local search data. Watch this video demonstrating how the technology works below: Full story...

18/08/2014

UK video trends: Brits still prefer to watch live shows on their TV

85% of people still prefer to watch TV programs on a big screen, rather than mobile, tablet or PC, according to new research from BroadStream Solutions. Full story...

18/08/2014

Video viral of the week: Wilkinson Sword claims beards make babies cry

With bushy beards coming back into fashion, how does a shaving brand get rugged hipsters back on their side? This viral video from Wilkinson Sword Germany explains why the hirsute look might not be as fatherly as you might think. See why Full story...

18/08/2014

UK internet trends 2014: Which sites attract most mobile users?

There are 48.4 million unique internet users in the UK, with 3.3 million users per month accessing the Internet exclusively from mobile devices (smartphone or tablet), according to new research. Full story...

18/08/2014

Should your brand be using Snapchat? Take this quiz to find out

Snapchat claims users send over 700 million photos and videos on a daily basis- and many big brands are now signing up to the self-destructing photo sharing app. But should your brand invest in this highly-personal youth oriented platform? Flightpath has provided Full story...

18/08/2014

Yahoo boosts local search with Zofari

Yahoo is boosting its local search capabilities by taking on the team from the smartphone recommendation app Zofari. Full story...

18/08/2014

Project ownership: CMOs Vs CIOs

This chart shows the projects that Chief Information Officers and Chief Marketing Officers take responsibility for within different organisations. Mobile apps are the most evenly split between job roles with 74% of CMOs taking responsibility and 86% of CIOs. Advertising platforms are Full story...

19/08/2014

Second screens amplify sharing and shopping

This chart shows what connected smartphone and tablet users are doing whilst watching television. General web surfing came out as the top activity with 49% of smartphone users and 66% of tablet users accessing their second screen to browse the internet. Interestingly Full story...

19/08/2014

Social media boosts awareness of TV shows

This chart shows the responses TV audiences give when asked the question "What impact does social media have on your television viewing'?". The top answer was that the audience member became aware of more programmes rising from 18% in 2012 to 25% Full story...

19/08/2014

Global programmatic ad spend by channel

This chart shows the uplift in spend for marketing channels since 2013. Marketers are spending more on mobile, with spend on the channel rising 109% from 2013. Social spend made a gain of 20% but was not as attractive to marketers as Full story...

19/08/2014

Global marketers failing at content marketing

This chart shows the response content marketers give when asked the question "during the past 12 months how effectively have your content marketing efforts delivered business value?". Somewhat effectively came out as the top answer with over half of all marketers surveyed Full story...

19/08/2014

Miller Lite turns fan photos into national TV ad

Miller Lite has embarked on a user generated content campaign, encouraging fans to submit their own summer photos with the beer brand with the promise of turning the best ones into a nationwide TV campaign. This case study looks at how the Full story...

19/08/2014

Viral case study: How the 'Ice Bucket challenge' raised $15m in 3 weeks

In July 2014, Charity ALS started a small scale internet challenge that ended up reaching all the way to the White House. This case study looks at how the ‘Ice Bucket Challenge’ led to record donations to the charity, raising some $15.6m Full story...

19/08/2014

Social media trends in the US: Facebook dominates mobile as Snapchat surges

Facebook continues to dominate social media on mobile in the US, but SnapChat use is rocketing, according to new research looking into social media trends in the US. Full story...

19/08/2014

Lay's teams up with Uber for picnic basket campaign

Potato chip brand Lay’s brand has launched a new campaign in New York City in partnership with Uber, which could hold some clues about how marketers will adopt sampling to the digital age. Full story...

19/08/2014

Moto 360 pricing revealed: Smartwatch details accidentally leaked by Best Buy

Motorola is expected to launch its Moto 360 Android Wear smartwatch by 4th September, priced at £249.99, according to a product listing accidentally leaked by Best Buy. View this Moto 360 demo from Google's I/O conference below: Full story...

19/08/2014

Smartwatches to overtake tablet sales in 2018- report

Smartwatches will outsell tablets by 2018, as the trend for wearable technology takes off, according to a new report. Full story...

19/08/2014

Fanta creates weekly comedy Vines

Fanta is using 6 second video platform Vine to create a weekly digital comedy series, "Fanta For The Funny," aimed at teenagers and young adults. View the first episode below: CollegeHumor's Favorite Funny Videos Full story...

19/08/2014

One in four UK businesses think their marketing isn’t performing

A quarter of UK based businesses believe that their marketing isn’t performing as it should be, with a third of these complaining that the difficulty of making an impact with advertising is the biggest barrier to success. Full story...

19/08/2014

How Greggs turned a Google fail into a social win

Greggs has been embarrassed after a crude spoof of its logo started appearing on a prominent Google search result- but the UK bakery chain managed to turn the situation to its advantage via some good humoured and timely social media management. Full story...

20/08/2014

Google’s ad-free music subscription service revealed?

Google’s long rumoured music subscription service may be called 'YouTube Music Key', offering ad-free tracks for $9.99 a month, according to a report. Full story...

20/08/2014

Groupon transforms from deal site into online marketplace

Groupon has redesigned its UK website in a step towards becoming an online marketplace, as the firm moves away from its daily deals roots. Full story...

20/08/2014

Flappy Bird creator returns with Swing Copters game

The creator of Flappy Bird is set to launch his follow up game this week, debuting a teaser trailer for Swing Copters. Full story...

20/08/2014

Video viral of the week: Axe encorages men to embrace weekdays

Axe has launched a new digital campaign designed to remind men that fragrances are not just for special occasions, as the Unilever body spray brand encourages their core audience of young males to embrace weekdays. Full story...

21/08/2014

Vine opens up to other video apps

Six second video platform Vine will now let users upload video clips created elsewhere, as the Twitter-owned firm looks to boost the usability of its app. Watch this video demonstrating the new changes below: Full story...

21/08/2014

Uber takes on AmazonFresh with grocery delivery service

Uber is testing a grocery delivery service in the US, as the firm looks to take successful social taxi service to other sectors. Full story...

21/08/2014

Global web trends 2014: Consumers ditching traditional media for digital

People are spending more time each day on online rather than traditional forms of media., according to new research looking into global media consumption trends. Full story...

21/08/2014

Third of mobile users ‘haven’t downloaded an app in a month’

Are smartphones reaching a saturation point? New research indicates that the number of downloaded apps is dropping- because they are getting too good. Full story...

21/08/2014

Digital music trends 2014: Piracy remains a key problem

The digital music industry will experience slow growth in revenue over the next 5 years, from $12.3bn this year to $13.9 in 2019. Full story...

21/08/2014

Can the Premier League really block illegal highlight videos?

The Premier League has warned fans it is clamping down on Vines and Tweets of goals after thousands of users spread videos of goals on social media during the summer’s World Cup, but can the football organisation resally police the myriad of Full story...

21/08/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

21/08/2014

Facebook lets advertisers appear more often in News Feed

Facebook has raised the frequency cap on ads, letting brands appear twice as often in its users' News Feeds, as the social network continues to steer brands towards paid ads. Full story...

22/08/2014

Personalised marketing boosts customer loyalty- survey

Personalised marketing has a big impact on brand loyalty and customer retention, but the practice remains hard to implement, according to new survey of marketers. Full story...

22/08/2014

SoundCloud debuts ads to fund musicians

Soundcloud has introduced a new ad system, as its looks to woo musicians and labels to its music streaming platform. Full story...

22/08/2014

The Huffington Post launches in India

The Huffington Post has teamed up with The Times of India Group, India’s largest media conglomerate, to launch an Indian edition of online news and entertainment publication. Full story...

22/08/2014

eBay UK turns 15: From auction house to retail giant

eBay launched in the UK back in 1999, evolving into a market place for business sellers, leading high street retailers and UK exporters - hitting three billion sales worth £65bn on its 15th birthday. Full story...

22/08/2014

Hackers hit gaming sites: Playstation, Xbox and World of Warcraft sites affected

Some of the biggest online gaming networks have been hit by hackers claiming to be linked to the jihadist group Islamic State, affecting Sony’s Playstation Network, Microsoft's XBox Live, Blizzard's Battle.net and Grinding Gear Games. Full story...

26/08/2014

Amazon buys game-watching site Twitch for $1bn

Amazon has bought gaming platform Twitch for $1bn, letting the online retail tap into the new phenomenon of social gaming. Watch this video from Bloomberg exploring the ramifications of the deal below: Full story...

26/08/2014

US web trends: App use overtaking desktop and web browsing

Most Americans are more likely to access digital media via apps rather than through traditional desktop or mobile web surfing, according to new research. Full story...

26/08/2014

New Zealand social trends: What brands are succeeding on Facebook?

Social media usage is now standard practice in our daily lives with 80% of online New Zealanders using these sites each month, according to new research from Nielsen. Full story...

26/08/2014

US app engagement trends: iPhone still trumps Android

iPhone users in the US earn more and spend more time on apps than their Android counterparts, according to new research. Full story...

26/08/2014

Facebook planning DoubleClick rival: Can it rival Google in display ad revenue?

Facebook is reportedly readying a new ad strategy to challenge Google’s dominance of the display ad sector, as the social network continues to expand. Full story...

27/08/2014

Pinterest revamps analytics tools for brands

Pinterest has updated its analytics tools for registered users, letting brands and individuals monitor how much traffic their site gets from the Pin It button. Full story...

27/08/2014

WeChat adds virtual payments to messaging app

WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code. Full story...

27/08/2014

WeChat adds virtual payments to messaging app

WeChat has updated its mobile messaging app with a feature that lets users to make money transfers to one another by generating a unique QR code. Full story...

27/08/2014

China to replace Android, Microsoft and Apple with own software?

The Chinese government is developing its own operating system, in a bid to oust ‘imported’ software from the likes of Microsoft, Apple and Android. Full story...

27/08/2014

Video viral of the week: PacSun partners YouTube content creators for back-to-school campaign

To coincide with the back to school season, clothing brand PacSun has released a four-video series in partnership with a popular YouTube fashion channel. See why it’s our video viral of the week below. Full story...

27/08/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

28/08/2014

Amazon ditches Google AdWords for own ‘sponsored links’

Amazon is working on its own online ad platform, as the online retailer looks to utilise its massive amounts of user data to serve ads relevant to their buying habits, in a bid to challenge Google’s dominance in the display sector. Full story...

28/08/2014

Facebook to send ads based on users mobile connection speed

Facebook is testing a new tool called ‘bandwidth targeting’ letting advertisers send ads based on the quality of a user’s network connection, moderating type of ad to whether a user is on a 2G, 3G or 4G. The news comes as mobile Full story...

28/08/2014

Chinese web giants team up for $813m ecommerce deal

Chinese entertainment firm Dalian Wanda (owner of the AMC cinema chain) is reportedly set to make a massive move into ecommerce via a partnership with Tencent and Baidu. Full story...

28/08/2014

WhatsApp biggest chat app in world with 600m users

WhatsApp’s user-base has now been increased to 600 million, as the Facebook-owned chatapp stroms ahead of LINE and WeChat as the most popular chat app in the world. Full story...

28/08/2014

Digital Intelligence August 2014

Big developments in social and mobile are shaping the digital media landscape as brands gear up for their end-of-year media spend. - Facebook's ad frequency: How will consumers react to a doubling in newsfeeds? - Ice Bucket Challenge: A meme and Full story...

28/08/2014

Instagram debuts separate time-lapse app

Instagram has launched Hyperlapse, a new standalone app letting users shoot time-lapse videos, as the Facebook-owned firm continues to expand. Full story...

28/08/2014

Mozilla debuts £19 smartphone in India

Mozilla and Intex have launched the first Firefox OS phone in India, called the Intex Cloud FX and costing just £19.90 (1,999 Rs). Full story...

28/08/2014

Apple ‘may not sell personal health data to advertisers’

As the industry waits to see if Apple will launch a much-anticipated iWatch this September, a new licence agreement suggests the firm is tightening its privacy rules- meaning advertisers will not have access to user’s personal health data to serve them ads. Full story...

29/08/2014

Google tests home delivery drones with ‘Project Wing’

Google is exploring the potential for self-flying aircraft, as the internet giant looks to rival Amazon in the future home delivery technology. Full story...

29/08/2014

Robot brain ‘learns from the internet’

Artificial intelligence took another step forward this week, with the unveileing of a robot brain that learns to deal with new problems by accessing the cloud. Watch this presentation, demonstrating how the robo brain works: Full story...

29/08/2014

Facebook brand posts by time of day-interactions

This chart shows the average number of interactions brands can expect when they post at different times of the day. As to be expected, posts that are made after work hours achieve the highest number of interactions with 2.49 per hour. Posts Full story...

01/07/2014

Facebook brand posts by time of day

This chart shows the percentage of brands posts by time of day. Interestingly the majority of branded posts are made during the workday (62.7%), but this approach may offer little reach for brands as their fans may not be able to access Full story...

01/07/2014

Search ads lift brand awareness across sectors

Across many sectors, having an ad appear in Google for your company or brand will get you 6.6% more top-of-mind awareness among your consumers. The B2B and Automotive sectors seethe best levels of top-of-mind awareness both achieving 9% high awareness levels when Full story...

01/07/2014

Twitter fail: KLM apologises for offensive Mexico World Cup tweet

Dutch airline KLM has been forced to apologise for joke tweet following Netherland’s victory over Mexico at the World Cup. Full story...

01/07/2014

Google to close first social network Orkut after ten years

Google's first social networking site Orkut will shut down after September, a decade on from its launch, as the internet giant looks to focus on its YouTube, Blogger and Google+ networks instead. Full story...

01/07/2014

Top food and drink chains on social media: Nando's leads on Twitter and Facebook

Nando's currently leads the UK food and drink chain market for social media, ahead of Dominos, TGI Fridays and Starbucks, according to a UK-based study. Full story...

01/07/2014

Instagram case study: Ben and Jerry’s Anchorman ice cream gets social boost

Over an eight-day period in November, Ben and Jerry’s posted four sponsored images on Instagram featuring its ice cream in a carton, in a cone and even as a vision in the clouds. Ads were targeted to users age 18–35 in the Full story...

01/07/2014

Tumblr case study: Coca Cola ‘happiness’ blog gets 20,000 interactions in 6 hours

Brands can’t ignore Tumblr as a platform, and Coca-Cola was no exception. Back in 2012, Coca-Cola launched a Tumblr blog to share happy content with teen bloggers- with a single post getting 20,000 likes and reblogs within just six hours. Full story...

01/07/2014

Tumblr case study: Aldo Fashion contest boosts social engagement

Footwear company Aldo launched a contest to identify and reward "the next stars of Tumblr" to target the blogging network’s highly engaged community of fashion and design enthusiasts. Full story...

01/07/2014

Digital Intelligence June 2014

Digital strategies needs to be strong and flexible - and this month's round-up of the big stories reminds you why: - Facebook's ad targeting: How the cookie got (even) smarter - "Internet of Things": Latest acquisition and launches as Apple attacks Full story...

01/07/2014

Mobile advertising to overtake print (and TV by 2016)

The mobile ad market in the UK is set to overtake print this year in terms of adspend, and is likely to overtake TV by 2016, according to new research. Full story...

02/07/2014

Twitter offers mobile app install ads

Twitter is now offering a mobile app installation format to all of its advertisers, encouraging users to download apps rather than click on links to web pages. Watch this promo video showing how the service works below: Full story...

02/07/2014

Adblock moves to stop Facebook from selling user data

A fortnight on from Facebook’s announcement that is will sell targeted ads based on its user’s external web browsing habits, popular browser extension Adblock Plus is offering a special block list that prevents Facebook and 6,700 other sites from tracking a user’s Full story...

02/07/2014

Google Glass banned in UK cinemas

Google Glass is facing further bans in the UK ahead of the upcoming commercial launch of its augmented reality eyewear. Full story...

02/07/2014

Rakuten buys 18% stake in AirAsia Japan

Japan internt giant Rakuten is continuing to expand beyond its ecommerce and ad tech roots, buying an 18% stake in AirAsia Japan, a new low cost carrier set to be launched by AirAsia. Full story...

02/07/2014

Facebook ramps up video ads with LiveRail buy

Facebook has bought video ad technology firm LiveRail for an undisclosed sum, as the social network looks to ramp up its ad appeal to high profile publishers. Watch this promo video explaining how LiveRail works below: Full story...

03/07/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

03/07/2014

UK porn filters ‘wrongly blocking fifth of all internet’

Adult content filters implemented by the UK's major internet service providers are blocking one in five websites (19%), with critics claiming the technology is not fit for purpose. Full story...

03/07/2014

Amazon lockers ‘yet to deliver the goods for UK consumers’

Almost three quarters of UK consumers have yet to try out new ‘alternative’ delivery methods offered by Amazon to cut down on missed packages, according to new research. Full story...

03/07/2014

Press Association tests ‘early warning news system’ for Twitter

News agency The Press Association (PA) has started a three month pilot with RTreporter, an early warning system for detecting news on Twitter. Full story...

03/07/2014

Third of Brits say no to push notifications (infographic)

One in three UK smartphone or tablet owners are still out of reach to brand marketers using app push notifications, according to new research. Full story...

03/07/2014

Facebook investigated for secret experiment

Facebook is being investigated by the Information Commissioner’s Office in the UK after a study showed a psychological experiment influenced what users saw in their news feeds, raising fresh privacy concerns. Full story...

03/07/2014

Customer service trends: Just 33% of tweets answered successfully by retailers

UK retailers are performing poorly on social media for customer service, but are becoming more effective at answering email enquiries, according to new research. Full story...

03/07/2014

Google ‘forget me’ law under fire after BBC article censored

The controversial ‘right to be forgotten law’ forced on Google search results has come under fire after the BBC received a takedown request for a seven-year-old article criticising a former Merrill Lynch chief executive. Full story...

04/07/2014

Getting seen on the App Store: US and UK optimisation tactics differ (infographic)

How can you ensure your app stands out from the crowd and is easily found on Apple’s App Store? This research from Yodel Mobile highlights missed opportunities when it comes to brands getting their apps noticed and downloaded. Full story...

04/07/2014

Tablet advertising effectiveness research: ‘As effective as print ads’

Readers recall magazine ads on tablet devices as strongly as the same ads served through print, according to new research. Full story...

04/07/2014

Ericsson shows off 5G mobile test: 395 times faster than broadband

Less than two years after EE launched the UK's first 4G network, Mobile maker Ericsson has showcased tests for new 5G mobile technology capable of reaching speeds 250 times higher than current 4G. Filmed in the company's top secret 5G development lab Full story...

04/07/2014

eBay expands Argos partnership to 650 stores

eBay and Argos have extended their Click & Collect partenership, allowing eBay shopper to collect their purchases from 650 UK stores. Full story...

04/07/2014

June review: Internet of Things, programmatic ads and the rise of the machines

After years of hype, the concept of an ‘Internet of Things’ is starting to become a reality. This month, both Google and Apple gave us glimpses into how their technology will look beyond mobile and PCs. In this special round-up, we look Full story...

07/07/2014

Google's 'forgotten' articles return as censorship row rumbles on

Google has responded to criticisms over their early implementation of the “right to be forgotten” ruling after various complaints. Watch this video from Bloomberg discussing the link removal row: Full story...

07/07/2014

AVG urges new data laws for Internet of Things

AVG has urged legislators to devise a plan that stops data gathering firms from spying on children by placing limits on how much can be collected from portable devices. Full story...

07/07/2014

Oculus Rift to support Chrome browser

Google is developing a version of its Chrome browser that will support virtual reality headset Oculus Rift- potentially letting users surf the web in 3D. Full story...

07/07/2014

US mobile users ‘spend 30 hours a month on apps’

Consumers are spending more time on their apps than ever before. Over the past half-decade, the proliferation of mobile devices has transformed us into an app-driven society, presenting marketers with new opportunities to connect with consumers by creating more interesting and sophisticated Full story...

07/07/2014

Video ad trends: Media buyers want to link TV and video on demand

More than half of media buyers believe that linking TV and VoD (Video on Demand) is essential if they are to significantly grow their video spend, according to new research. Full story...

08/07/2014

Samsung, Intel, Dell unite for Internet of Things connectivity standards

Intel, Samsung and Dell are among the leading hardware companies to form a new Internet of Things consortium to create standards so that billions of devices can connect to each other. Full story...

08/07/2014

Viral of the week: Tampon ad throws most awkward party ever (and gets 25 million views)

Who knew a party to celebrate a girl’s first period would be so awkward? This taboo-breaking ad from tampon subscription service HelloFlo has taken the web by storm. See why it’s our video viral of the week below… Full story...

08/07/2014

Peugot drives crowdsourced social media campaign

Peugeot UK appointed 33Seconds to undertake the management of its social media strategy in March. Following the Goodwood Festival of Speed, the company has created a crowdsourced short film documenting its 208 T16 Pikes Peak car using original video content filmed by Full story...

08/07/2014

YouTube shames ISPs for poor streaming perfomance

Google is following Netflix’ strategy by introducing a new pop-up bar on YouTube that warns users if their videos fail to stream smoothly- reminding them that they should blame their ISPs rather than the video sharing site. Full story...

08/07/2014

Instagram case study: Levi’s gets 24% brand recall with frequency capping

Due to its popularity with the younger generation, Levi's turned to Instagram to boost its appeal. This case study shows how the jeans brand reached 7.4 million people in the U.S. across a nine-day period, targeting people aged 18-34. Full story...

08/07/2014

UAE mobile trends: Smartphones owned by 77% of population

With 77 percent smartphone penetration, UAE has easily one of the highest smartphone penetration rates in the MENAP (Middle East, North Africa and Pakistan) region, according to new research. Full story...

08/07/2014

New Zealand ecommerce trends: More than half now shop online

New Zealanders have well and truly embraced internet shopping. There are now 1.9 million New Zealanders shopping online, 56 percent of the total population, according to new research. Full story...

08/07/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

09/07/2014

Beginners guide to Facebook advertising: Turning lost visitors into fans

Can you tell the difference between a Custom Audience and an Audience Lookalike? For the uninitiated, Facebook ads can seem intimidating at first. This step-by-step guide from SurePayRoll shows how to set up your first ads on the social network, along with Full story...

09/07/2014

Moshi Monsters maker launches ‘Instagram for Kids’ with PopJam

Mind Candy, the team behind the popular Moshi Monsters kids social network, has launched a new content sharing app PopJam. Full story...

09/07/2014

Marketers expect digital to make up ‘75% of budgets in next five years’

Most senior marketers expect digital to dominate their budgets within the next five years, but most fear they will not be prepared for the impact this will have on the industry and their roles, according to new research. Full story...

09/07/2014

46% of Brits use mobile as ‘primary tool in purchase decision making’

Mobile is rapidly changing consumer purchase behavior, with nearly half (46%) of UK consumers now use mobile devices as their primary tool for purchase decision making, while one in four use mobile devices as their exclusive shopping research tool, according to research. Full story...

09/07/2014

Video network Rightster buys rival Base79 for £50m

Rightster has bought rival operator Base79 for £50m, as the online video network expands- with YouTube founder Chad Hurley joining the company as an investor on its advisory committee. Full story...

09/07/2014

World Cup marketing trends: Brands react to Germany thrashing Brazil

Germany’s spectacular 7-1 semi final victory over Brazil last night broke many records, including some on social media- with many brands joining the conversation. This YouTube ad for a German Radio station summed up the night: Full story...

09/07/2014

Prisoner or astronaut? Comfort supports mums in gritty film

Last month, Unilever’s fabric conditioner brand Comfort launched a short film targeted at moms, taking a gritty and emotional look at the role of two mothers with very different sons. See why its out video viral of the week below… Full story...

09/07/2014

Mobile World Cup trends: Asia and Africa lead way for consumption

With the World Cup entering its final days, football fever has gripped mobile users worldwide, with Asia and Africa consuming most content on handheld devices, according to new research. Full story...

10/07/2014

Fat fingers and slow networks: Half of mobile ad-clicks ‘are redundant’

Poor network speeds, click fraud and user error are distorting mobile ad campaign metrics, with half of all clicks failing to reach their destination, according to new research. Full story...

10/07/2014

Top Twitter tips: How to communicate with your customers in 140 characters

Tweets are a fast and easy way to communicate directly with your customers. But what should you say and how should you say it? This video from Twitter offers guide to getting the most out of the social network as a customer Full story...

10/07/2014

Dove hosts Google Hangout debate on real beauty

Back in June 2014, Unilever's Dove hosted a debate on beauty at Selfridges flagship Oxford Street store that was be broadcast live on Google+ via a promoted post, as part of its "campaign for real beauty" activity. View part of the debate Full story...

10/07/2014

Lexus uses ‘three screen sequence’ advertising with Microsoft

Car brand Lexus ran a six-week test to grab the attention of 25- to 34-year-old male users with a campaign for its F-series performance vehicles, using an ad campaign that spanned three platforms in partnership with Microsoft. Full story...

10/07/2014

Digital regulation steps up with emergency surveillance laws in UK

As police and security service surveillance powers are rushed through parliament, the UK government is being criticised for mishandling data retention legislation that forces internet firms to store key communication information. It’s a strong reminder of the challenges governments have in creating Full story...

11/07/2014

Adidas takes on Samsung with $199 'personal trainer' fitness band

Adidas has launched its $199 Fit Smart wristband that differentiates from a crowded wearable tech market itself by acting as a personal trainer. Watch this promo video below: Full story...

11/07/2014

Ecommerce white paper: 7 steps for achieving global success

How can businesses harness the power of global ecommerce solutions in what is a rapidly changing and increasingly competitive commerce landscape? This new Whitepaper from Amaze offers a step-by-step process to taking online retail to international audiences. Full story...

11/07/2014

Google invests $100m venture fund to boost London tech scene

London’s flourishing tech sector is to be boosted further by the launch of a new $100m venture capital fund to be based in the city. Full story...

11/07/2014

Small firms ignore mobile marketing at their peril- report

Over 3.2 million businesses are due to miss out on £52.6bn in revenues in the next 12 months alone because they haven't switched on to mobile, according to new research. Full story...

11/07/2014

Heineken ditches branding for ‘credible’ social media campaign

Heineken has created a new social tool on Twitter as the next phase of its global ‘Cities of The World’ campaign, which has seen the beer and cider brewer omit its own brand name to provide ‘more credibility’. Watch this recent promo Full story...

14/07/2014

Moshi Monsters boss steps down on YouTube

The boss of Mind Candy, the company behind popular kids social network Moshi Monsters, has taken to YouTube to announce his resignation as CEO, but will continue in a more “creative role” as the social network. View the YouTube video here: Full story...

14/07/2014

EasyJet tests iBeacon to ‘enhance airport experience’

Easyjet is testing Apple’s iBeacon technology across European airports,letting users receive in-app interactions using nearby signals “to enhance the in airport experience”. Full story...

14/07/2014

10-steps to build and market a successful app [Infographic]

Apps are big business now- acting as a powerful self-contained new channel to reach customers on the move within a branded environment. This infographic from Dot Com Infoway details the nitty-gritty of app development and marketing that app creators will need to Full story...

14/07/2014

Free Wi-Fi improves customer spend… but most users still struggle to get online

Offering free Wi-Fi at a venue increases customer spend and length of stay, but 66% of people are still confused about how to access public hotspots, according to new research. Full story...

14/07/2014

Mobile payments ‘making life easier’

There’s no denying the impact that digital connectivity is having on our daily routines. It’s changed how we watch video, keep tabs on our health—even the way we connect with our favourite World Cup players. In fact, according to Nielsen’s Q2 2014 Full story...

14/07/2014

Google's Nest and Samsung form new Internet of Things consortium

Google’s smart home company Nest has joined forces with Samsung and others for form a new Internet of Things group aiming to set industry standards for connected devices. Full story...

15/07/2014

Google+ authorship photos removed ‘to boost ad clicks’- report

Last month, Google made the controversial decision to remove Google+ author photos from search results. Now, new research suggest that the move has substantially boosted clicks on AdWords ads as users are less inclined to click on organic ads without photos. Smoking Full story...

15/07/2014

Nestle offers rewards to social fans with new coffee hub

Nestle has launched “The Pod” a social media hub letting Nescafe fans share actions for virtual and real rewards. Full story...

15/07/2014

Mobile video ad trends: 5 steps to success

With mobile video ads on the rise, new research from the Mobile Marketing Association (MMA) uncovers five key themes to crack mobile video advertising. Full story...

15/07/2014

Govt spies named ‘villain of the year’ at web awards

The UK spy agency GCHQ has been named as the biggest “internet villain” at the annual Internet Services Providers’ Association (ISPA) awards. Full story...

15/07/2014

Programmatic ads grow up: Spend moves ‘beyond display’

Programmatic advertising is growing and real-time bidding is now being used far beyond traditional display advertising, according to new global research. Full story...

16/07/2014

Yahoo profits drop but keeps share of Alibaba ahead of IPO

Yahoo has posted disappointing quarterly earnings, with quarterly profit $272.6 m, down from $335m a year earlier, as the web giant keeps a slice of Chinese ecommerce giant Alibaba ahead of its IPO. Full story...

16/07/2014

Internet of things steps closer for pharma marketers with Novartis-Google partnership

One of the first major moves from Google's healthcare team will create an always-on patient monitoring service for diabetics, unlocking new types of communication channels for brands and pharmaceutical marketers. Full story...

16/07/2014

Simon’s Cat raises £88,000 via crowdfunding in one week

The studio behind Simon’s Cat has raised £88,000 to produce a special episode of the hugely popular YouTube cartoon. Full story...

16/07/2014

YouTube to fund new content via Hollywood deals?

YouTube is mulling a number of Hollywood deals to fund content on its site, according to a new report. Full story...

16/07/2014

The rise of programmatic ads: Forget Mad Men- we now need ‘math men’

With a staggering 90% of the world's data created in the last two years alone, it’s little surprise that advertisers are turning to automated trading platforms to make sense of the flood of consumer data- but jargon and lack of knowledge still Full story...

17/07/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

17/07/2014

Facebook and Nielsen track mobile TV habits in US

Facebook has teamed up with Nielsen to monitor how its users watch TV via their mobile devices in the US, as the social network continues to ramp up its appeal to mobile advertisers. Full story...

17/07/2014

Former rivals Apple and IBM team up for business apps

Apple and IBM, have announced a "landmark partnership" that will see the former rivals team up to develop business apps that will link IBM’s big data capabilities to Apple's consumer friendly iPads and iPhones. Watch this video from CNBC below: Full story...

17/07/2014

Consumers only have 5 ‘best friend brands’

Consumers only actually have five ‘Best Friend Brand’ companies, from which we’ll repeatedly open emails and buy products from. Full story...

17/07/2014

Microsoft to axe Nokia jobs in mass cull?

US software giant Microsoft is reportedly planning massive job cuts following its takeover of Nokia. Watch this Bloomberg video report here: Full story...

17/07/2014

1 in 9 UK homes to be ‘smart’ by end of year

One in nine (11%) UK households will have at least one smart system by the end of this year, rising to over one in four (27%) households in five years, according to new research. Full story...

18/07/2014

Google+ ditches real name requirements for YouTube

Google has dropped its requirement for people to use their real names on its social networking service Google+ and its video service YouTube, in a move that suggests the web giant is scaling back its social media ambitions. Full story...

18/07/2014

Mexico retains ‘Social World Cup’ as USA rises

The real World Cup may have gone to Germany, but Mexico has the biggest social audience, according to new research. Full story...

18/07/2014

Facebook tests ‘buy’ button for direct purchases in ads

Facebook is trialling a 'buy' button for ads and page posts from brands, letting users purchase goods directly from Facebook without leaving the social network. Full story...

21/07/2014

Amazon launches ‘Netflix for books’ service Kindle Unlimited

Amazon has launched a new ebook subscription service, giving customers access to thousands of titles (including some audiobooks) for $9.99 a month. Watch this promo video here: Full story...

21/07/2014

Display ad tips: “Viewability alone does not equal success”

Only about 50 percent of all online ads are considered "viewable." That means about half of ads are never viewed. And associated spend on those ad spots could have been wasted. Understanding an ad's viewability is an important part of creating effective Full story...

21/07/2014

Online pharmaceutical marketing drives conversions- study

Direct visits to branded pharmaceutical websites continue to bring greatest lifts in consumer awareness, favourability and conversions, according to new research. Full story...

21/07/2014

Insurance companies miss a trick with loyalty schemes

Insurance companies could be losing precious business by underutilising loyalty schemes to reward and retain existing customers, according to a new survey of over 2,500 UK consumers. Full story...

21/07/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

22/07/2014

Search engine keyphrase CPC ad rates fall further as search battles social

Google’s revenue from Cost Per Click (CPC) ads, a key measure of the quality of its advertising, have fallen for the 11th quarter in a row, as pressure from international markets and the rising popularity of social media push the value of Full story...

22/07/2014

Snapchat to offer ‘buy’ features for advertisers?

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month. Full story...

22/07/2014

Snapchat to offer ‘buy’ features for advertisers?

Snapchat could soon let advertisers offer a ‘buy’ option to users directly from the chat app, rivaling the likes of Facebook and Twitter, following two trademarks being filed earlier this month. Full story...

22/07/2014

Genius or balls? Airbnb rebrand sparks web ridicule

Airbnb has undergone a rebrand as the accommodation sharing website looks to target more markets, but the new logo has attracted widespread mockery on the web for its similarities to certain parts of the human anatomy. The company released a video about Full story...

22/07/2014

Twitter takes on WhatsApp with direct message chat upgrade

Twitter is simplifying its direct messaging service, as the social network looks to compete with the rising popularity of chat apps such as Facebook’s WhatsApp, Line and WeChat. Full story...

22/07/2014

Firms ‘still failing at content marketing’- Forrester

Over half (51%) of marketers find their content marketing strategies only somewhat effective, according to a new survey. Full story...

22/07/2014

Microsoft confirms 18,000 jobs axed in Nokia cull

Microsoft has emailed its staff to confirm a reorganisation of its operations will result in thousands of roles being 14% of its staff are 'eliminated' from the workforce. Full story...

22/07/2014

Can the web really forget? Twitterbot catches Russia Wikipedia edits

The Russian government has reportedly been caught editing a Wikipedia page relating to crashed Malaysia Airlines flight MH17 and removing references to Russian involvement. Full story...

22/07/2014

Google CPC revenues vs ad revenues

This chart shows the year-on-year change of Google ad revenue and cost per click (CPC) . Cost per click shows consistent losses each quarter with a reported -6% loss for Q2 2014. Ad revenue also sees a dramatic fall from Q3 2011 Full story...

23/07/2014

US app usage nearly doubles in 2 years

This chart shows the number of apps that consumers own and the amount of free time per month. People who have over 30 hours free time a month also download the most apps with almost 27 apps installed on their smartphones. " Full story...

23/07/2014

Top 5 most preferred sectors for push notifications (UK)

This chart shows the top preferred push notifications by category for the UK. Consumers are most likely to want to receive deals or offers from their supermarket, or updates on their favourite music with both categories having a 22% favourability rating. Push Full story...

23/07/2014

Push notifications: What customers want from a mobile message (UK)

This chart shows customers' preferred mobile push notifications. Customers are most responsive to sales promotions with 34%. Location-based offers and new product launches are the least popular themes for push notifications each receiving 26%. Full story...

23/07/2014

Ad sales methods: programmatic Vs. direct (UK)

This chart shows the sales methods for digital display advertising. Programmatic refers to display ads that are bought and sold using automated systems and processing, such as real time bidding. This chart shows that across several digital media, direct is the preferred Full story...

23/07/2014

Facebook lets users save posts to view later

Facebook is launching a new ‘Save’ feature that lets users bookmark content for later viewing, as the social network looks to boost engagement (and ad spend) on its site. View this promo video here: Full story...

23/07/2014

Apple profits beat expectations on strong China sales

Apple's growth prospects are looking brighter ahead of its iPhone 6 launch, with strong sales in China boosted its profits- but its iPad sales are falling as tablet competition heats up. Watch this Bloomberg video discussing Apple's future moves here: Full story...

23/07/2014

Yahoo buys app analytics firm Flurry

Yahoo has bought app analytics firm Flurry, as the embattled web giant looks to boost its mobile ad revenue. Full story...

23/07/2014

Irish govt. genealogy site leaks personal data

An Irish government genealogy site has been criticised by the country's data watchdog for leaking ID information. Full story...

23/07/2014

Xiaomi debuts $13 fitness band with latest smartphone

Xiaomi has launched a new flagship smartphone and low-cost companion wristband, as the fast-growing Chinese electronics firm looks to expand into the wearable technology sector. #MiBand - More colours and features! At an amazing price of RMB$79 http://t.co/3pXZL7D9li pic.twitter.com/oVq0WblVsX— Xiaomi (@xiaomi) July Full story...

23/07/2014

Digital copyright infringements - ISPs to become gatekeepers in new digital marketing regulation push

Suspected pirates are about to get chased by their ISPs as the UK steps up enforcement of digital copyright infringements as digital marketing regulation becomes more sophisticated – but do you want your ISP knowing what you’re downloading? Full story...

23/07/2014

One third of consumers still believe Nike was an official World Cup sponsor

New research from GlobalWebIndex has found that Coca-Cola, McDonald's, Visa and Adidas were the most recognised sponsors from the 2014 World Cup, with recognition levels of 50%, 39%, 41% and 36% respectively (among UK, US and Brazilian consumers). Full story...

24/07/2014

Unilever searches for 'Internet of Things' tech start-up partners

Unilever has released five different briefs on the theme of "Internet of Things" through its Unilever Foundry program. The program provides a means for innovative start-ups to collaborate directly with the company to trial and pilot new technologies. Full story...

24/07/2014

Most UK web users 'opt in to see porn'

The vast majority of new broadband customers in the UK are opting out of porn filters when prompted to install them by service providers, according to new research from Ofcom. Full story...

24/07/2014

Facebook: 62% of all ad revenues driven by mobile growth

Mobile advertising grew to 62% of all Facebook's ad revenues in Q2 (from 41% in 2013) as the company continued to develop and enhance its mobile platform. Year-on-year, profits for Q2 rose 138% to $791m (£464m) as total revenues from advertising grew Full story...

24/07/2014

Internet firms required to store data on Russia soil under new "anti-terror" law

Russia's parliament has passed a new amendment that forces Internet firms such as Facebook, Google, Skype and Twitter to physically store all electronic data involving its citizens within the country. Full story...

24/07/2014

Amazon posts biggest loss since 2012 as firm keeps spending

Amazon has posted a quarterly loss of $126m (£74m) on the back of significantly heavy investment in smartphones, warehouses, delivery systems and digital content. This compares with a $7m loss for the same quarter in 2013. Full story...

25/07/2014

Facebook's Mobile App Ads to filter by device

Facebook is rolling out device targeting to its Mobile App Ads platform, allowing advertisers to segment users by handset model, OS version and how users are connected to the internet. The update is being rolled out to advertisers over the next few Full story...

25/07/2014

New web tracking tool that's 'nearly impossible to block'

As rules on cookies tracking become stricter, new web tracking techniques have cropped up, including a new ‘canvas fingerprinting’ tool that’s almost impossible for users to block… for now. Full story...

25/07/2014

68% of 18-24 year olds unconcerned about sharing data with brands

New research from Webtrends has revealed that 68% of British 18-24 year olds are not worried about the amount of data they are sharing online with brands. Furthermore, only 23% think that data sharing will be viewed negatively in the future. Full story...

25/07/2014

Google Glass to get barcode scanner with eBay’s RedLaser

Google Glass is to get its own barcode scanner, via eBay’s Redlaser app, opening up new channels for marketers in the process. Full story...

28/07/2014

85% of companies don't respond to customer tweets (infographic)

New research by YouGov on behalf of Webhelp has found that only 15% of leading companies responded to tweets from customers, and 64% of businesses took more than an hour to reply. Full story...

28/07/2014

Ryanair gets 1m mobile app downloads in first 10 days, as company focuses on customer experience

Ryanair has announced that its new mobile app has been downloaded 1m times in the first 10 days since launch. The app includes a mobile boarding pass function and forms part of Ryanair's strategy to improve customer services, following the company's first Full story...

28/07/2014

Amazon goes on the offensive: card readers, 3D printing store, video shorts and DRM-free comics

With headlines last week focussing on Amazon's unexpectedly high quarterly loses, it's easy to miss just how how far and wide the company is continuing to expand and experiment across the digital landscape. Here are four new products or shifts worth keeping Full story...

28/07/2014

Mobile coupon users to reach 1bn by 2019 as retailers expand loyalty programmes

A new report from Juniper Research forecasts that the number of mobile coupon users will rise from 560m this year to 1bn in 2019. According to the "Mobile Coupons: Consumer Engagement, Loyalty & Redemption Strategies 2014-2019" study retailers will increasingly engage directly Full story...

29/07/2014

Microsoft under anti-monopoly investigation in China

Microsoft has confirmed that it is under investigation in China, as the nation's State Administration for Industry and Commerce (SAIC) has announced that it is investigating "alleged monopoly actions". Full story...

29/07/2014

Facebook pushes mobile users over to standalone Messenger app

Facebook is set to remove the in-built messaging function from its mobile app over the next few days, in favour of its standalone Facebook Messenger app. The company has been trialling the strategy in Europe since April, and has now decided to Full story...

29/07/2014

Apple 'iTime' patent fuels further smartwatch rumours

Apple has filed a new patent for smartwatch designs under the name ‘iTime’, fuelling more speculation that the electronics giant is making a leap into wearable technology. Full story...

29/07/2014

House of Lords brands "right to be forgotten" both "unworkable" and "wrong in principle"

The House of Lords home affairs, health and education EU sub-committee has condemned the ruling in May from the European Court of Justice (ECJ) ruling concerning search engines and the "right to be forgotten". The committee said that it was wrong to Full story...

30/07/2014

Indian retailer creates first Twitter-powered football game

Indian menswear brand Peter England recently ran a social media campaign #TweetaGoal where fans could play football on Twitter. Full story...

30/07/2014

Instagram soft-launches new picture messaging service Bolt - but only in New Zealand, Singapore and South Africa

Instagram has released its new "one tap picture messaging app" Bolt, but currently only users in New Zealand, Singapore and South Africa can use it. The launch of the Snapchat-style app follows last week's accidental reveal of Bolt's existence when ads for Full story...

30/07/2014

Twitter revenues up 124%, shares jump 30%

Strong user growth, product updates and the World Cup have all contributed to Twitter's Q2 revenues rising 124% year-on-year. News of the results drove the firm's share price up 30%, reversing a trend which had seen stock fall 43.8% during the year. Full story...

30/07/2014

Android claims 85% share of smartphones shipped in Q2

New research from Strategy Analytics has revealed that the Android OS accounted for 85% of the 295m smartphones shipped worldwide during Q2. In contrast Apple, Windows Phone and BlackBerry all saw their market share decline, as Android performed well on both low-cost Full story...

31/07/2014

Shakira's "La La La" Activia-sponsored video becomes most-shared ad

Marketing technology company Unruly have released figures showing that an Activia yoghurt advert featuring Shakira has overtaken Volkswagen's 2011 Super Bowl ad "The Force" to become the most-shared ad of all time. Full story...

31/07/2014

Pinterest buys Icebergs

Pinterest has purchased online collaboration service Icebergs. Barcelona-based Icebergs launched in 2013 and allowed users to visually organize and share projects using images, video and other digital content. Full story...

31/07/2014

Top 20 sites in Germany

Google, Facebook and eBay were the most popular sites in Germany during May 2014, according to new data from comScore. Full story...

31/07/2014

Twitter revamps dashboard to help advertisers measure organic Tweets

Twitter has launched a new analytics dashboard that gives advertisers measurable insights into how their organic (not-paid-for) tweets are performing. Full story...

31/07/2014

Samsung debuts first Tizen phone in Russia

Samsung is to launch its first smartphone powered by the Tizen operating system in Russia this summer. Full story...

02/06/2014

The myths of social sharing: Facebook and Twitter ‘are not the biggest sharing platforms’

Most social sharing happens via ‘copy and pasted’ links shared over iPhones and iPads- not via Facebook likes and Twitter retweets, according to this new infographic from Radium one looking at the six biggest myths about how content spreads across the web. Full story...

02/06/2014

Marketing in the moment: Ten tips from Twitter (infographic)

With the World Cup less than two weeks away, Twitter has revealed ten steps to create marketing in the moment as brands look to get their messages to the right people at the right time. Full story...

02/06/2014

Samsung planning virtual reality headset for smartphones?

Samsung is working on its own virtual reality headset, flowing in the footsteps of Facebook’s Oculus Rift and Sony’s Project Morpheus, according to a news report. Full story...

02/06/2014

Over half of consumers now aware of contactless payments

Awareness of contactless payments in the UK has made big strides, according to new research. Full story...

02/06/2014

Weight Watchers cafe offers free food for social shares

Weight Watchers opened a pop-up café in London for just a week, offering healthy food for free… Provided diners share the experience on social media Full story...

02/06/2014

Google gets 12,000 forget me requests on first day

Google received 12,000 takedown forms on the day it published its response to the European Court of Justice "right to be forgotten" ruling according to reports. Full story...

03/06/2014

Apple’s big play for Internet of things: Health apps and home automation

Apple has introduced new apps for iPhones and iPads that will help users monitor their health and control devices in their homes, as the firm looks to rival the likes of Google’s smart thermostats and Samsung’s SAMI fitness software. Watch this video Full story...

03/06/2014

Email marketing trends: Forget acquisition, is email now purely a relationship tool?

Managing email relationships with potential and existing customers is a tricky balancing act. Steve Abbott, Director at The British Consumer Index, used data to show why brands that continue to use ‘cold’ email could not only waste their marketing effort and money Full story...

03/06/2014

Google ‘adds $1bn satellites’ to global wi-fi scheme Project Loon

Google is investing a further $1bn into its ‘Project Loon’ wi-fi project with a fleet of satellites supporting its existing balloons, according to a news report. Full story...

03/06/2014

Shaggy dog story: Retailer replaces community manager with pug (and boosts visits by 150,000)

To stand out from the crowd during Chinese New Year, luxury online retailer Glamour Sales enlisted Fred&Farid to create a social media stunt to get tongues (and tails) wagging. By pretending to swap their community manager for a dog, the firm generated Full story...

03/06/2014

Samsung’s global challenge for Tizen: Better local content and payment services

Following Samsung’s launch of its first Tizen smartphone, which many have speculated will be targeted squarely at emerging markets, new research from mobile marketing firm Upstream has found that consumers in developing markets are calling for the handset to more readily provide Full story...

03/06/2014

Global ad trends: Digital ‘to account for third of all revenue by 2018’

Digital ads will lead the way for global media growth in the next four years, accounting for 33% of total advertising revenue, nearly catching TV in the process, according to a new report. Full story...

04/06/2014

Apple adds Duck Duck Go as search option

A new feature of Apple iOS 8 will give privacy-concerned iPhone users the option to use DuckDuckGo as their default search engine in Safari. Full story...

04/06/2014

Facebook to allow kids via parent verification system?

Facebook has patented a system that lets children under 13 create accounts with parental supervision. Full story...

04/06/2014

Australian digital marketers 'most confident in the world'

Australian digital marketers are more confident in their digital marketing abilities than their contemporaries in other countries, according to the results of a new survey. Full story...

04/06/2014

Email blacklists penalise marketers most during Christmas (Infographic)

Major blacklists can dramatically impact email performance, preventing senders’ messages from reaching subscribers. This infographic from Return Path highlights the relationship between blacklists and Gmail inbox placement, which is historically difficult for marketers to navigate. According to Return Path’s research, Gmail’s blacklisting Full story...

04/06/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

05/06/2014

Hashtags to replace TV commercials? Xbox One adds Twitter trends to TV listings

In one fell swoop, Microsoft has become Twitter's biggest interactive TV partner. Xbox One is adding a raft of new apps including Twitter and Vine, as Microsoft gets serious about social TV integration on its next generation console. Watch this video explaining Full story...

05/06/2014

Facebook claims 30 million small businesses with active pages

Facebook now claims that 30 million small businesses with active Pages, up 5 million from November, as it looks to get more businesses spending money marketing on the social network. Full story...

05/06/2014

BlackBerry refocuses on business and Internet of Things

BlackBerry will refocus on the enterprise as it looks to recover from declining sales of its handsets, but the firm is also looking to expand into the Internet of Things with its real-time operating system. Full story...

05/06/2014

Video streaming to make up half of mobile data by 2019

Internet video services will grow to account for more than 50% of mobile data traffic in 2019 (up from around 40% today) and 4G (LTE), according to new research. Full story...

05/06/2014

What mobile users want from social media: survey reveals customer service gap

There is a notable gap between what consumers want and what mobile operators think they want in how social media is used to ask for help and to resolve network or mobile problems, according to new research. Full story...

05/06/2014

MySpace emails users their embarrassing old pics

Myspace is trying to win back some of the 300 million users it once boasted… by reminding them of their Myspace days with some cringe-worthy old selfies from the last decade. Full story...

06/06/2014

LinkedIn revamps profiles… but only for paying customers

LinkedIn has redesigned its profile pages with a new image-centric layout, but is initially only rolling out the new features to premium customers. Full story...

06/06/2014

eBay claims paid search ads have 'no measurable benefit'

Web users are just as likely to click on natural search results as paid ads, according to new US research from eBay. Full story...

06/06/2014

Twitter boosts native ads with Namo Media buy

Twitter has bought another ad technology firm- Namo Media, as the newly listed social network looks to boost its appeal to advertisers. Full story...

06/06/2014

UK travel consumers go mobile

Mobile is playing an increasingly important role in how UK consumers research and book travel, according to new research from comScore. Full story...

06/06/2014

Twitters’ biggest TV moments: Superbowl and Breaking Bad get most tweets

This past TV season saw many US programs launch beyond the screens we web users watched (and tweeted about them) on social media. This study from Nielsen looks at the top Twitter moments form the past years TV season in the US. Full story...

09/06/2014

How football fans have changed: Mobile savvy and engaging digitally during matches

The World Cup is the biggest sporting event in the world, searched for more than the Olympics, the Superbowl and the Tour de France combined, according to new research from Google which looks at how marketers can engage the new mobile savvy Full story...

09/06/2014

Mobile ad spend soars 109% as video rises 65% during 2014

The amount spend on advertising mobile devices rose 109% in the first quarter of 2014 compared to the same period last year, while video ad spend surged 65%, according to new research. Full story...

09/06/2014

Rise of the sharing economy: 68% willing to share items online

Sixty-eight percent of global online consumers are willing to share or rent their personal items in share communities for payment, as services such as Uber (sharing cars) and Airbnb (renting accommodation) continue to rise, according to a new study by Nielsen. Full story...

09/06/2014

Online Video Trends in Germany: PC and Mobile

In February 2014, 44.9 million people (equaling 79% of Germany’s online population) watched videos on their laptop or desktop computers. While PC viewership numbers have been stagnating in comparison to 2013 due to high market penetration rates, mobile video consumption continues to Full story...

09/06/2014

Instagram rolls out ads to UK, Canada, and Australia

Instagram is launching ads in the UK, Canada and Australia following trials in the US last year, as the Facebook-owned photo app looks to expand its ad reach and capitalise on its popularity with younger mobile users. Full story...

10/06/2014

Twitter marketing trends: CIA launches on social media with covert joke

The Central Intelligence Agency (CIA) has launched a Facebook and Twitter account, revealing a sense of humour that has caused social media buzz… but not everyone has seen the funny side. Full story...

10/06/2014

Is sharing the new buying? (infographic)

Participants around the world are tapping into the sharing economy, an emerging global trend that some authorities value at more than $25 billion, according to new research from Nielsen. Full story...

10/06/2014

Travel m-Commerce in Germany on the rise

More and more people in Germany plan and book their holidays through their mobile phones, according to new research from comScore. Full story...

10/06/2014

Google to launch premium programmatic video exchange

Google will create a premium, programmatic Web video ad exchange to capitalize on shifting ad budgets and further entrench itself into the digital-video space. Full story...

11/06/2014

P&G ‘to shift 70% of digital budget to programmatic ads’

Procter & Gamble is planning to spend between 70% and 75% of its digital media budget on programmatic buys by the end of this year, and it anticipates a similar move for its mobile-ad budget in 2015, according to a news report. Full story...

11/06/2014

Facebook pulls SnapChat rival Slingshot after accidental launch

Facebook has pulled its SlingShot messaging app just hours after going live on Tuesday, as the social network looks to rival SnapChat. Full story...

11/06/2014

Video viral of the Week: Dove defies dad stereotypes with Father’s Day campaign

Looking to repeat the success of its ‘Sketches’ viral last year, this new video from Unilever's Dove’s celebrates the hard work dads put in every day to promote its Men + Care range. See why it's our video viral of the week Full story...

11/06/2014

Augmented realities collide: Has Blippar bought Layar?

Blippar has reportedly bought Layar as the two firms look to join forces in the growing augmented reality market. View a sample of Blippar's new Google Glass gaming platform below: Full story...

12/06/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

12/06/2014

Taming the Twitter beast: 10 marketing tips to avoid a #fail

Twitter’s new life as a public company could make the social network a major rival to Facebook for ad cash, but only if it can make the most of its live event–orientated audience data. Robin Langford, Editor at Digital Intelligence, looks at Full story...

12/06/2014

Email marketing trends: Bounce rates drop 95% with rise of ‘list hygiene’

The average open rate for emails is 17.1% but the number of emails sent to extinct addresses has fallen dramatically as marketers and automation tools take more care to clean their lists, according to new research. Full story...

12/06/2014

Amobee boosts mobile ad tools with Adconion and Kontera buys

Mobile ad firm Amobee has bought Adconion and Kontera, for $235m and $150m respectively as it looks to expand into the wider digital ad space. Full story...

12/06/2014

Uber protest hits London as cab drivers strike over Google–backed app

Thousands of black cab drivers brought disruption to central London in protest at the regulation of rival cab services such as Uber. Full story...

12/06/2014

Salesforce partners mobile messaging app LINE

Salesforce ExactTarget Marketing Cloud has teamed up with mobile messaging app LINE, providing marketers with a range of direct mobile marketing solutions for the platform for the first time. Full story...

12/06/2014

McDonald's launches digital-focused office in San Francisco

McDonald's has opened an office in San Francisco and is hoping to attract digital and business-development talent that will help it improve customer experiences. Full story...

12/06/2014

Alibaba buys mobile browser firm UCWeb

Ecommerce giant Alibaba has bought UCWeb, one of Chinas top mobile browser companies, in a deal that will give the firm 500,000 new smartphone users. Full story...

12/06/2014

Can computers imitate humans? BBC presenter unimpressed by robot that ‘passed’ Turing test (audio)

This week the news was abuzz with a new super computer that could pass the famous Turing Test and convince people that it was a human during a text conversation. But a new interview with John Humphrys left the BBC Radio 4 Full story...

13/06/2014

Amazon Prime adds music streaming to the mix

Amazon is launching a Prime Music, a streaming service available at no additional cost for Prime members, offering one million tracks to stream... compared to Spotify's 20 million. Full story...

13/06/2014

World Cup marketing trends: Which regions generate most social buzz?

The Asia Pacific area (APAC) is producing 48% of all social buzz, ahead of Europe, Middle East and Africa and the Americas, with Japan and UK leading the way for countries, according to new research. Full story...

13/06/2014

Mexico ‘most socially active World Cup team’

The world’s premier footballing event in Brazil would be won by Mexico if the competition was based on social media audiences, according to programmatic advertising experts, RadiumOne UK Full story...

13/06/2014

Facebook serves ads based on user’s external browsing habits

Facebook has begun tracking users on sites outside of the social network using cookies, as the firm looks to boost its ad relevance. Watch this video explaining how the new programme works below: Full story...

16/06/2014

Video ad buying trends: Fixed CPMs lead the way despite growth in real-time bidding

While real-time bidding continues to attract headlines, 96% of advertisers bought their ads based on a guaranteed CPM, with buying at a fixed CPM remaining the mainstay of advertisers buying video in a programmatic fashion, according to new research. Full story...

16/06/2014

Internet ‘not responsible for dying newspapers’

The demise of the newspaper industry has been a topic of debate in the media these last few years and it was widely thought that the blame lies with the internet. But a new American study that analyses the price of attention Full story...

16/06/2014

Brits lag behind world for ‘sharing economy’

Over a third (37%) of British consumers online are willing to take advantage of the growing phenomenon of the “sharing economy” in which people use specialist websites to rent out assets they own, according to a new study by Nielsen. Full story...

16/06/2014

World Cup online trends: How did web shoppers behave during the first match?

The opening game day of the World Cup on Thursday saw a drop in traffic until kick off, with half time the peak time for conversion, according to new research. Full story...

16/06/2014

The Economist debuts multi-platform ad package ‘First Impression’

The Economist has launched a new multi-platform advertising package for brands called “First Impression” with this week’s issue, letting brands measure the impact of their campaigns across all Economist channels, including web, mobile web, tablet app, and mobile app for the duration Full story...

16/06/2014

Cannes Lions Day Two: Clients should be ‘willing to get fired’ for ideas

Ad creatives have to be willing to get fired for an idea if they believe in it, according to director Spike Jonze, speaking at Cannes Lions this week. View highlights of his interview plus other talks from day two of the festival Full story...

17/06/2014

Ad tech giants crash Cannes as creativity and big data merge

The annual Cannes Lions festival of Creativity has long stood as the benchmark for creativity in the ad industry, but as programmatic ad platforms grow in popularity, rising tech companies are starting to crash the agency party. Full story...

17/06/2014

Best times to post on Facebook: ‘After hours’ gets most clicks

There are over 15 million brands and companies on Facebook now with the number of users steadily topping over a billion. But when are the best times for a brand to post on Facebook- and what should that post contain? This study Full story...

17/06/2014

5 trends for Cannes Lions 2014: Smart tech, emotional power and long-form videos lead way

Leo Burnett Worldwide has revealed its 27th annual Cannes Predictions, which it claims to have 84% percent accuracy at previous awards. Full story...

17/06/2014

Quarter of Brits stream World Cup

A quarter of all Britons will be watching the World Cup online through a device connected to the internet, according to new research. In this video, Sheila Bouman, managing director at Peer 1, talks with Olivia Sterns about the increase of UK Full story...

17/06/2014

Cannes Lions Day One: Patrick Stewart talks digital

Often called the world's biggest ad festival, the annual Cannes Lions International Festival of Creativity has kicked off this week. This video offers highlights the seminars on the first day of Cannes Lions 2014, featuring clips of Sir Patrick Stewart with Twitter, Full story...

17/06/2014

US media use vs. ad spend: Mobile under-invested

This chart shows the percentage of time spent on media versus the percentage of advertising spend In the US for 2013. The most notable aspects are the apparent overspend marketers are making in print media (19% for spend for the low time Full story...

18/06/2014

How much are you worth? Average revenue per user at Google, Facebook and Twitter

Average revenue per user (ARPU) is one of the key metrics for valuing tech firms, showing how successful the internet giants are at monetising their traffic. Google wins with a massive ARPU, 6 times Facebook’s at $45 per user for Q1 2014. Full story...

18/06/2014

Global device trends: Smartphones owned by 22%

This chart shows the global figures of device ownership. 8% of the planet's population now owns a tablet device, making It a prime area for growth. Smartphones are a key device with 1.6 billion people owning a smartphone. This figure becomes more Full story...

18/06/2014

YouTube blocks indie artists in music subscription row

YouTube has attracted controversy with its new music subscription service, that will see artists on independent labels blocked form the site over a payment dispute. Full story...

18/06/2014

The value of a social share: Socialbakers ditches ‘engagement rate’ for ‘interaction rate’

Social media monitoring firm Socialbakers is switching its metric of choice, now favouring 'interactions' (absolute number of likes, comments, and shares) over engagement rate (interactions divided by audience) when looking at brand success on the likes of Facebook, Twitter and YouTube. Full story...

18/06/2014

Google opens 'Glass at Work' project to developers

Google's ‘Glass at Work’ project has opened up to developers with five new partners on board, working on building work-related applications that could interest businesses to bring the upcoming augmented reality eyewear into their operations. This project from Dignity Health shows how Full story...

18/06/2014

What’s the secret to Buzzfeed’s success? Founder discusses art of viral content (video)

Unlike many other digital news sites, Buzzfeed decided not to run banner ads from the beginning. An early proponent of the brands as publishers movement, Buzzfeed instead encouraged advertisers to create native advertising content that would integrate seamlessly into Buzzfeed’s homepage news Full story...

18/06/2014

Coca-Cola discusses real-time challenge for brands

Successful marketing has shifted from the campaign approach to more personal communications that build long-standing relationships in an always-on media world. In this interview with Cannes TV, Wendy Clark, SVP, Global Sparkling Brand Center at Coca-Cola talks about the challenges facing brands Full story...

18/06/2014

Amazon tripled Android app store content last year

Amazon has boasted that it tripled the number of applications on its Android app store in the last year alone, but the online retailer still siginificanly trails Google Play and the Apple App store in terms of overall downloads. Full story...

18/06/2014

UK Govt claims social media and search spying is legal

The UK Government can legally spy on UK citizens' YouTube, Faceboook and Twitter activity and even Google searches, according to a new statement. Full story...

18/06/2014

Amazon’s first smartphone detects buyable objects nearby

Amazon has launched its first mobile handset, dubbed the Fire Phone, with 3D effects, gesture controls, and a feature that detects objects and digital media purchasable (preferably) from Amazon’s online stores. Watch this video looking into the prospects of Amazon’s new phone Full story...

19/06/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

19/06/2014

Facebook relaunches Snapchat rival 'Slingshot'... but it's not for lurkers

After a high-profile delay, Facebook has finally launched a photo-messaging app to rival SnapChat, letting users swap self-destructing photos- provided everyone takes part in the sharing process. Full story...

19/06/2014

Cannes Lions Day Three: Kanye West offers to ‘improve Instagram’

The third day of the Cannes Lions festival was another eventful one, featuring Yahoo's Marissa Mayer talking native ads and rapper Kanye West, who has offered to redesign Instagram, suggesting that it would be "a simple task" for him to beautify the Full story...

19/06/2014

The social sweet spot for search: Facebook ads ‘increase paid search conversions’ by 19%

Brands can generate increased conversions from their paid search ads when they also advertise on Facebook in the US, but only up to a certain point, according to a new study. Full story...

19/06/2014

"Give us your dough": Hackers hold Dominos Pizza to ransom

Dominos Pizza has become the latest victim of a hack attack for their French and Belgian sites, with the perpetrators demanding a ransom of €30,000 or they will expose their customers address (and their favourite toppings). Full story...

19/06/2014

Advertisers still uncertain about real-time advertising

Most advertisers in the UK are still uncertain about real-time advertising (RTA), according to an ISBA survey. Full story...

19/06/2014

Amazon smartphone: The emerging market challenge

Amazon has been teasing a new product for weeks, and today Amazon is holding a launch event to show off the fruit of their labours. Through leaks and Amazon’s own teasers the device looks to be a smartphone running a forked version Full story...

19/06/2014

Cannes Lions Day Five: Unilever marketing boss warns industry's 'out of touch’ brand managers

Unilever’s chief marketing and communications officer Keith Weed spoke on day five of the Cannes Lions festival discussing the new digital challenges facing traditional brands. Watch highlights from the event here, also featuring Astrophysicist Neil Degrasse Tyson, this year's Lion of St Full story...

20/06/2014

Blippar buys Layar to create largest augmented reality firm

Blippar has bought augmented reality network Layar, establishing one of the biggest data footprints for consumer AR use around the world. View this video showing how Blippar works with brands such as Schwartz Flavour Shots below: Full story...

20/06/2014

Best social media posts: Funny and informative content still king

The most sharable social media content is either funny or informative - or a combination of both – according to the findings of a new survey. Full story...

20/06/2014

Facebook was late to the mobile party, admits Sandberg

Facebook was wrong to underestimate the rise of mobile back in 2011, according to Facebook’s COO Sheryl Sandberg. Watch this backstage interview with Sandberg here: Full story...

20/06/2014

Dove targets Ascot ladies with Waterloo station photo stunt

Unilever ran a one-day digital campaign, giving women heading to Royal Ascot’s Ladies Day the chance to have a professional photo taken at Waterloo station, to support the launch of Dove Invisible Dry deodorant. Full story...

20/06/2014

Cannes Lions Day Four: Sheryl Sandberg and Beats talk digital

Day four at the Cannes Lions event saw Facebook’s Sheryl Sandberg, Clear Channel Media with Jared Leto and Benjamin Palmer, R/GA with Bob Greenberg and Beats Electronics' Omar Johnson, and Grey with Courtney Love and Tor Myhren. Watch the highlights in the Full story...

20/06/2014

Cannes Lions Grand Prix winners: Harvey Nichols and Volvo share top award

The film jury at the Cannes Lions International Festival of Creativity granted two Grand Prix awards at this year’s festival, giving equal honours to Harvey Nichols' "Sorry I Spent It on Myself" and Volvo's "Epic Split." Full story...

23/06/2014

Cannes winner case study: Harvey Nichols celebrates selfishness with anti-Christmas viral

Luxury retailer Harvey Nichols made an unusual Christmas ad in 2013, encouraging shoppers to buy gifts for themselves at the high end store rather than spend the money on loved ones. This case study looks at how the bold funny ad turned Full story...

23/06/2014

Cannes winner case study: How Volvo epic split got 73m YouTube views

Scooping joint top honour at this year’s Cannes Festival, this Volvo video featured movie star Jean-Claude Van Damme doing an improbable-looking split between two moving trucks. This case study looks at how the ad married celebrity and the 'wow' factor to drive Full story...

23/06/2014

Cannes Lions Day Seven: Bono gets first ever ‘Lionheart' award

The final day of Cannes Lions 2014 concluded with sessions featuring Bono, Intel, composer Philip Sheppard and Contagious. Bono’s presence was also boosted as he was awarded the first ever Cannes Lionheart Award. Full story...

23/06/2014

Cannes Lions case study: Sound of Honda brings Senna to life with light display

This "Sound of Honda -- Ayrton Senna 1989" ad from from Dentsu Tokyo, caught the eye of the judges at Cannes Lions 2014. We look at how the video went viral, getting over 4 million views for recreating a moment of sporting Full story...

23/06/2014

Cannes Lions case study: Edgy ‘First Kiss’ viral gets hearts racing with subtle branding

This ad for clothes brand Wren took the web by storm back in March, with its strange mix of cringe-worthy and heart-warming first kisses between strangers– coming close to winning 2014’s Cannes Lions Grand Prix award. This case study looks at the Full story...

23/06/2014

Cannes Mobile winner case study: Grand Prix: Nivea bracelet helps parents track kids

Nivea’s Sun Block ad won the Mobile category at the Cannes Lions International Festival of Creativity. This case study looks at how the brand embraced the growing trend for an ‘Internet of Things’. Full story...

23/06/2014

Google buys home monitoring firm DropCam

Google has bought home-monitoring camera start-up Dropcam for a reported $555m, as the firm looks to expand its recently acquired Nest smart home technology. Watch this promo video explaining how Dropcam works below: Full story...

23/06/2014

Dreamworks bets on YouTube: Dominant platform in 5 years time?

YouTube will be the dominant media platform in five years according to Dreamworks CEO Jeffrey Katzenberg as the company prepares a family orientated channel on Google’s video sharing site. Watch this backstage interview with Katzenberg below: Full story...

23/06/2014

Cannes Lions Day Six: P&G and Martin Sorrell talk ad creativity

Day six of Cannes Lions featured some of the biggest players in digital marketing, including Procter and Gamble's global brand building officer Marc Pritchard; WPP's Sir Martin Sorrell, Twitter's Dick Costolo and Viacom's Philippe Dauman. Also, a special look at McDonald's advertising Full story...

23/06/2014

UK charts to include streaming for first time

Music tracks streamed online will be counted as part of the Official Singles Chart in the UK from next month under changes backed by the music industry, to reflect the growing popularity of online streaming over downloads and physical CD sales. Full story...

23/06/2014

Video viral of the week: Coca-Cola flies flag with user content at World Cup

Coca-Cola unveiled a 3,015-square-metre flag made up of more than 200,000 user-provided photos collected through social media. See why it's our video viral of the week below... Full story...

23/06/2014

Cannes Lions 2014: Full highlights from the week

With Cannes Lions 2014 celebrating creativity in the digital media industries, Exact Target from Salesforce looks back at some of the key trends to come out of the festival. Throughout the Cannes Lions Festival of Creativity, the ExactTarget Marketing Cloud provided the Full story...

23/06/2014

Cannes Lions: Thought leaders - Unilever CMO Keith Weed

Unilever's CMO shares his views about the ongoing digital revolution, the importance of training to strengthen the skills of marketers, and the new approaches for finding agency partners with the right talent. Having led Unilever's massive shift to become a world class Full story...

23/06/2014

Google Glass prototype goes on sale in UK- yours for £1,000

Google Glass has gone on sale in the UK as a prototype for £1,000, as the internet giant prepares the augmented reality eyewear for general release in the next year. Watch this video showing Glass being used in London here: Full story...

24/06/2014

Search ads 'lift brand awareness'

Google’s search ads can boost brand awareness by an average 6.6 percentage points, according to a new study commissioned by the search giant. Full story...

24/06/2014

Ad tracking trends: Google now knows if you have kids

Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Full story...

24/06/2014

Ad tracking trends: Google now knows if you have kids

Google has added a ‘parental status’ tab to its AdWords dashboard, letting advertisers use that as a criteria for ad campaigns. Full story...

24/06/2014

Nestle planning ‘Star Trek’ style food replicator

It may sound like something out of Star Trek, but Nestle is developing a food replicator that will create customised consumable items based on the users’ dietary requirements. Full story...

25/06/2014

Facebook revamps news feed rankings for video

Facebook has updated its News Feed algorithm change to show more relevant videos to users, and increase the value of its content to advertisers as a result. Full story...

25/06/2014

Microsoft plans €99 Android-powered Nokia smartphone

Microsoft has revealed its first phone after completing its takeover of Nokia's handset division - and the €99 device is powered by Android rather than Windows. Full story...

25/06/2014

iPhone to launch larger phone in September?

Apple's suppliers will begin mass producing the next-generation iPhone 6, available in 4.7-inch and 5.5-inch sizes with an estimated shipping date set for September, according to a news report. Full story...

25/06/2014

Google tests domain name service

Google plans to launch its own domain name registration service, consumers "to search, find, purchase and transfer" domain names for their business. Full story...

25/06/2014

Google smartwatches go on sale with Android Wear

Google’s new smartwatch system, Android Wear, was the main focus of its annual I/O developer conference this year, with an interface that ditches app grips for voice commands and swipeable cards. Watch this Google developer video showing how Android Wear works below: Full story...

26/06/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

26/06/2014

Case Study: How American Apparel adapted their brand to Tumblr to boost referrals

American Apparel needed to engage young metropolitan adults aged 20-32 without restraining the brand’s unique fashion aesthetic or diluting its brand equity. This case study looks at how the clothing brand used popular blog network Tumblr, via owned content and sponsored ads, Full story...

26/06/2014

Digital news overtakes papers in UK (but TV still leads)

Brits using news websites and apps now outnumber those reading printed newspapers, but TV news remains the most popular news source, according to communications watchdog Ofcom. Full story...

26/06/2014

Iraqis flock to FireChat app as web censorship rises

More than 40,000 Iraqis downloaded FireChat last weekend, as growing political turmoil and web censorship in the country has lead to users embracing a 'private internet' where they can message each other without fear of the government shutting down access to the Full story...

26/06/2014

Digital marketing fails: BBC news lets developers work on the live app

It can happen to the best of us, and this week it happened to the BBC – with test messages on the app’s alert services pushed to millions of app users. Full story...

26/06/2014

Tumblr case study: Samsung Tumblr blog pushes Galaxy camera content other social networks

Samsung wanted to create a destination that could show off its GALAXY Camera and generate buzz among photographers and tech fans on four major social networks. This case study looks at how the electronics giant used Tumblr’s API as a central hub Full story...

26/06/2014

Programmatic now accounts for 28% of UK display ads- IAB

Almost three in every 10 pounds spent on online display ads in 2013 were bought through ‘programmatic’ technologies, with a forecast that these types of ads will make up nearly half (47%) in 2014, according to new research. Full story...

27/06/2014

Non-sponsors get three-quarters of all World Cup shares

Almost three-quarters (71.2%) of the online shares generated by World Cup ads have come from non-sponsors, according to new data. This ad from non-sponsor Beats By Dre has been one of the fastest rising since the tournament began. Full story...

27/06/2014

Companies must crack ‘social’ customer service in order to survive- Forrester

Social customer service technology will become number one investment in 2014, as brands realise social networks are more than just a marketing tool, according to a new report. Full story...

27/06/2014

Facebook’s secret experiment on users comes under fire

Facebook has come under fire for conducting a secret experiment on some of its users, manipulating their news feed to see how they would react emotionally. Full story...

30/06/2014

Google+ data and photos dropped from search results

In a surprising move, Google is dropping profile photos and Google+ circle counts from its search listings, as the search giant appears to be dialling back on its social media strategy. Full story...

30/06/2014

Tablets no longer a luxury: Shift to ‘essential device’ for under 45s

Tablets have shifted from a device that is ‘nice to have’ to ‘need to have’ with anew study indicating that tablets have become mainstream consumer devices with more than half of 16-44s now having access to them. Full story...

30/06/2014

Mobile analytics - alarms as robot traffic grows to 25%

Is your website audience is real or from robot traffic? Latest research from the US shows a surge in bots for mobile websites that will have many brands anxious about whether they can trust their mobile analytics. Full story...

30/06/2014

App downloads and marketing costs rise last month

App inflation is the new normal for brands and app marketers, setting the stage for a competitive summer, cost for acquiring loyal users climbs again, according to new research. Full story...

30/06/2014

Unilever scoops top marketing awards at Effies

Unilever, Coca-Cola, WPP and BBDO Worldwide have been named the most effective marketers in the world, according to Effie Worldwide. Full story...

30/06/2014

Facebook debuts in-app advertising network

Facebook has unveiled a mobile advertising network letting advertisers target users on apps based on the information they have shared with the social network. Watch this video demonstrating how the ads work here: Full story...

01/05/2014

Twitter shares dive as growth slows

Shares in Twitter dropped to their lowest levels since the company's stock market flotation this week, as it reported slower than expected user growth and a net loss of $132- but ad revenues reached $226m. View this video from Bloomberg discussing Twitter’s Full story...

01/05/2014

Ad funded mobile network Samba shuts down

Ad funded mobile network Samba has closed down after first launching two years ago, blaming “unsustainable data costs”. Full story...

01/05/2014

4G users ‘more likely to shop from their smartphone’

Over two thirds (68%) of 4G users feel that faster access to the internet encourages them to make more purchases from their smartphone, according to the latest consumer research from Voice of the Customer specialist eDigitalResearch and online retail body IMRG. Full story...

01/05/2014

Multi-screen shopping trends: Retailers playing catch up to consumers

There is a massive gap between consumers’ multi-screen shopping behaviours and the current state of mobile adoption in retail, according to new research. Full story...

01/05/2014

Spain leads US and UK for ‘multi-platform’ digital use

More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S. Full story...

01/05/2014

Turkey digital ad spend grew 24% in 2013

The digital marketing communication industry in Turkey continued its double digital growth, with a 24% rise during 2013 hitting 1.17bn TL (£328m) in ad spend. Full story...

01/05/2014

Mozilla revamps Firefox with focus on customisation

Mozilla has launched a new version of its Firefox web browser, featured a ramp if new customisation options as the firm looks to complete with Internet Explorer, Chrome and Safari in the fast moving sector. Watch this video explaining how the new Full story...

01/05/2014

Snapchat debuts self-destructing video and instant messages

ShapChat has expanded from pictures into video and text messaging- taking on the likes of WhatsApp, Vine, Instagram and WeChat. Full story...

02/05/2014

Ad industry offers tracking opt out choice for consumers

The Digital Advertising Alliance is planning to offer a single-click "browser choice" option for consumers to opt out of some data tracking online, according to a news report. Full story...

02/05/2014

Video viral of the week: ‘Most boring ad ever made’ gets exciting viewing figures

Forget dancing babies, star-studded ensembles and big budget action- this 45 minute video of a Leica Camera being polished has created quite a stir on the internet for being the most tedious ad ever created. See why it’s our video viral of Full story...

02/05/2014

Viacom buys Channel 5 for £450m

Viacom, the US TV giant behind MTV and Nickelodeon, is to buy Channel 5 in a £450m deal that will net a huge profit for Richard Desmond. Full story...

02/05/2014

UK gets first brand safety kitemarks to reduce online ad misplacement

The first kitemarks for brand safety online have been awarded today to 9 companies that meet industry-agreed standards to reduce the risk of ads being served next to inappropriate or illegal content online. Full story...

02/05/2014

US social network users ‘mostly from mobile’

As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge, according to new research from comScore. Full story...

02/05/2014

Amazon debuts Twitter shopping tool

Amazon has struck a partnership with Twitter that lets users add products to their shopping carts by tweeting a special hashtag. Full story...

06/05/2014

Dating app Tinder to open for ads ‘soon’

Tinder is set to include ads for the first time, as IAC’s popular dating app looks to capitalise on the boom in mobile matchmaking, according to a news report. Full story...

06/05/2014

7 marketing lessons for brands: The best (and worst) of Coca Cola, Apple and Walmart's strategies

The rise and fall of key global brands are both a warning and a model to follow for marketers, according to a new report looking at the top 100 global brands. Full story...

06/05/2014

AOL announces digital content line-up with James Franco and Ellen DeGeneres

AOL has announced a slate of original programming at its Digital Content NewFront in Brooklyn, featuring stars such as James Franco, Sarah Jessica Parker, Zoe Saldana, and Ellen DeGeneres. Full story...

06/05/2014

Brand’s Twitter budgets on the rise in UK- report

Twitter budgets are on the up and marketers are becoming more conscious about ROI, using their time on Twitter to achieve clear business objectives and generate leads, according to SocialBro. Full story...

06/05/2014

US digital audiences now a ‘multi-platform majority’

The most disruptive shift in the US digital media marketplace has been the shift from desktop to mobile platforms, according to new data from ComScore. Full story...

06/05/2014

Subservient Chicken squawks again: Burger King revamps viral pioneer

Burger King is resurrecting its 10 year old viral marketing phenomenon ‘Subservient Chicken’- a 24 hour webcam that sees a man in a chicken suit perform any request submitted online. Watch the promo video here: Full story...

07/05/2014

Instagram images ‘perform better than traditional stock photos’ for digital ads

Instagram photos can be more effective than traditional studio shots and stock photos for internet ads, according to new research. Full story...

07/05/2014

Tesco plans own-brand smartphone

Tesco is planning to launch its first own-brand smartphone by the end of the year, running Google's Android software with a specification will be ‘comparable to the Samsung Galaxy S5’, according to a news report. Full story...

07/05/2014

Camera pics drive surge in mobile traffic to Instagram, SnapChat and Vine

Mobile first’ social networks Instragram, Vine and SnapChat are enjoying a surge in users in the US, boosted by camera content, according to new data. Full story...

07/05/2014

US smartphone market trends: Android leads software, iPhone leads hardware

The U.S. smartphone operating system market has solidified into a two-horse race between the Android and iOS platforms, according to new research from comScore. Full story...

07/05/2014

Retail ‘fastest growing usage category on smartphones in Italy’

Mobile accounted for 48,000,000 users in Italy during the three-month average ending November 2013, according to new research. Full story...

07/05/2014

Oculus Rift wants virtual reality world with a billion users

Oculus Rift, the virtual reality firm bought by Facebook for $2bn last month, has revealed its ambitions to create a massive game world populated by as many as one billion users. Watch this video looking at people's reactions to Oculus Rift here: Full story...

08/05/2014

April round-up: TV’s ad dominance over as old empires invest in digital future

In the month when US online ad revenues overtook broadcast TV for the first time, the days of TV’s ad dominance look numbered. While the medium still lags behind total TV ad revenue ($42bn Vs $66bn) it’s clear that neglecting digital marketing Full story...

08/05/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

08/05/2014

Internet reaching 3bn users- UN

The internet is closing in on three billion users, two thirds of which will be from the developing world, according to new research. Full story...

08/05/2014

Shoppers shun shop assistants for smartphones- report

An increasing number of consumers would rather pull out their smartphone or tablet inside a store than speak to a store assistant, according to a new report. Full story...

08/05/2014

Milkmen go mobile: DairyCrest debuts mobile optimised site

milk&more, a Dairy Crest group company focused on free doorstep delivery is improving the traditional daily milk and grocery delivery by developing a mobile optimised site for the first time. Full story...

08/05/2014

Shoppers open up to smartphone coupons

Nearly two-thirds (64%) of UK shoppers find the idea of receiving targeted coupons to their smartphones appealing, according to new research. Full story...

08/05/2014

Apple to buy Dr Dre’s headphone firm for $3.2bn?

Apple could buy headphone maker Beats Electronics for $3.2bn (£1.9bn), in what may be its biggest ever acquisition, according to a news report. Full story...

09/05/2014

Twitter ads now targeted by language

Twitter is launching a new tool that lets advertisers target users on its platform based on their language, as the newly listed social network looks to boost its ad revenue. Full story...

09/05/2014

Apple now second biggest online retailer in US

Amazon dominates the online retail market in the US, but Apple’s iTunes now generates more sales than Staples and Walmart on the web, according to new data. Full story...

09/05/2014

ZTE uses eBay again to sell latest £70 Firefox smartphone

ZTE is selling its £69.99 Firefox OS smartphone, the Open C, exclusively through eBay ahead of its general release next month. Full story...

09/05/2014

Quarter of Spotify tracks ‘skipped in first five seconds’

One-quarter of Spotify tracks are skipped in first five seconds, according to new research. Full story...

09/05/2014

French Orange customer hit by hack attack

Hackers have stolen the personal data of 1.3 million customers from the French branch of mobile network operator and internet service provider Orange. Full story...

09/05/2014

Tumblr finally adds smartphone editing tools

Tumblr has updated its app with an integrated theme editor, making the blogging platform’s full editing tools available on smartphones for the first time. Full story...

09/05/2014

World’s biggest media owners: Google leads as China’s CCTV and Baidu grow

Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data. Full story...

12/05/2014

BBC digital World Cup coverage targets ‘second screeners’ with player cam

The BBC has announced its plans for its coverage of this year’s FIFA 2014 World Cup in Brazil across TV, PC/laptop, tablet and smartphone platforms- taking advantage of the rising number of people using mobile devices while watching TV. Full story...

12/05/2014

Publicis-Omnicom $35bn merger collapses- win for WPP?

In a boost to rival WPP, the $35bn (£20bn) merger of Publicis and Omnicon to create the world's biggest advertising company has collapsed, the companies have confirmed. Full story...

12/05/2014

Win for pirates? UK illegal downloaders will only get 'educational’ letters from ISP

In a blow to the film and music industry, a new deal between UK ISPs will see frequent illegal downloaders sent strongly worded letters with no chance of fines or further legal action. Full story...

12/05/2014

Top marketing tips: Reaching gardeners in the online sphere

Gardening is often a seasonal past time- and not often associated with ‘digital’ media. But even those with green fingers are going digital- with some interesting results for marketers. Stephanie Keller, TGI, Marketing Executive and Media Analyst looks at how online and Full story...

12/05/2014

Google forced to give people ‘right to be forgotten’ on Internet

A European court has ruled that Google must change some search results at the request of ordinary people when they show links to outdated, irrelevant information, in an important test of the so-called "right to be forgotten" on the web. Full story...

13/05/2014

Twitter encourages advertisers to target by ‘moments’

To tap into the trend for ‘newsjacking’- real time marketing based around live moments- Twitter has launched a new planner tool that lets advertisers buy promoted tweets based on upcoming events. Full story...

13/05/2014

Firefox browser ad tests spark controversy

Mozilla is testing a new scheme that will place ads and sponsored content on the boxes that appear when Firefox users launch a new tab on the browser. Full story...

13/05/2014

Video viral of the week: Coke drones deliver ‘happiness from the skies’ in Singapore

Guest workers make up a significant part of Singapore's total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness Full story...

13/05/2014

Microsoft seeks nurses for new healthcare blog

To mark International Nurses Day, Microsoft has started a new nursing blog as the software giant looks to expand into the healthcare sector. Full story...

13/05/2014

Eurovision Song contest gets record 5.3m tweets

The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network. Full story...

13/05/2014

Yahoo buys Snapchat rival Blink

Yahoo has self-destructing messaging app Blink for an undisclosed sum, as the firm looks to rival SnapChat and Facebook’s WhatsApp in the growing mobile messaging market. Full story...

14/05/2014

Digital vs traditional marketing trends: Has digital made traditional media the new ‘novel’?

With all the focus on digital have some more traditional channels become ‘novel’? Steve Abbott; Director; The British Consumer Index looks at the stats behind a recurring trend towards brands using traditional media to stand out from the digital crowd. Full story...

14/05/2014

"Power to the user, not the company": Swoboda welcomes 'right to be forgotten' ruling

The European Court of Justice this week ruled in favour of the 'right to be forgotten' online. In a case against Google Spain, the court found that the search engine must grant access to and delete "inadequate, irrelevant or no longer relevant, Full story...

14/05/2014

Indeed uses own job search platform to make TV ad

Recruitment site Indeed.com has launched its first-ever global brand campaign with an initial multi-million pound roll out in the UK, using its own job search platform for a global casting call sourcing professionals from all over the world to make TV commercial. Full story...

14/05/2014

Global consumer confidence ‘rises to pre-recession levels’

Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen. Full story...

14/05/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

15/05/2014

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research. Full story...

15/05/2014

Google Glass finally goes on sale in US (but still as a test edition)

Google Glass is now on sale to anyone in the US for the price of £1,500, as the next phase of the 'Explorer Program’ goes to the public. Full story...

15/05/2014

Netflix accounts for third of all US internet traffic- as piracy drops

Netflix increased its share of fixed-line Internet traffic in North America in the first half of 2014, accounting for 34% of data flowing to consumers during peak times, up from 32% in the latter half of 2013. Full story...

15/05/2014

Cafédirect buys online coffee club Kopi

Cafédirect, one of the UK’s biggest coffee brands, has acquired online coffee club Kopi.co.uk. Full story...

15/05/2014

Plans for two-speed internet get go ahead in US

Regulators have given the go ahead for new rules would let content firms charge more for faster delivery of traffic to their users, in move that critics say could end ‘net neutrality’. Full story...

16/05/2014

Fujitsu tracks shopper movement in store

Electronics giant Fujitsu is set to reveal technology that analyses the purchasing behaviour of shoppers in retail stores by detecting their lines of sight, according to a news report. Full story...

16/05/2014

Dixons and Carphone Warehouse merge

Dixons has struck a deal to make Carphone Warehouse part of its group joining the UK electrical retailers high street roster that includes PC World and Currys. Full story...

16/05/2014

Google gets first batch of ‘delete me' requests

Following the controversial ‘right to be forgotten’ ruling in Europe this week, Google has received new takedown requests, according to a news report. Full story...

16/05/2014

World Cup marketing trends: Football fans are ‘big sharers on Facebook’

There are 500 million soccer fans on Facebook, who are more likely to share, like and comment on content than average users, the social network has claimed. Full story...

16/05/2014

Lifestyle bloggers ‘can earn £900 per year’ via affiliate sales

The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers. Full story...

16/05/2014

Shaun the Sheep coding competition gets kids into digital coding

Aardman Animations, the creator of Shaun the Sheep, has teamed up with Nominet Trust to launch Shaun's Game Academy, a national competition for young people to build online games based on the adventures of the popular TV character. Full story...

16/05/2014

Social media traffic generation by sector (Global)

This chart shows the percentage total of site visits from social media referrals in Q1 2013 and Q1 2014. The media and entertainment sector gets the most referral traffic from social media, growing from 6.0% in 2013 to 7.9% in 2014. The Full story...

19/05/2014

Digital advertising investment: Turkey

This chart shows the investments made in Turkish Lira (millions) in different digital advertising formats. The majority of investment is going towards keyword based advertising with over 401 million Turkish Lira being spent in 2013. In-game advertising is yet to take off Full story...

19/05/2014

AT&T buys DirecTV for $50bn to create TV giant

In the biggest technology deal of the year so far, US telecommunications giant ATT has bought broadcast satellite service provider DirecTV for nearly $50bn (£29bn). Full story...

19/05/2014

Restaurant marketing trends: Women lead rise in mobile bookings (infographic)

UK diners are creating a ‘fast dining’ culture with two in five (41%) diners now booking restaurants through tablets or mobiles, compared to 7% in 2011, according to new research. Full story...

19/05/2014

Top 100 global retailers failing to convert social marketing into sales

A study analysing social commerce strategies of Top 100 Global Retailers shows failure to convert social media into sales, with Tesco the only advanced retailer using social as a sales channel. Full story...

19/05/2014

Gmail become first Android app to reach billion installations

Google’s Gmail app has become the first smartphone app to pass one billion installations on Android devices, it has been revealed. Full story...

19/05/2014

Amazon streams first original kids' series

Amazon is premiering three of its first-ever original kids' series in the UK exclusively on Prime Instant Video, as the online retail giant expands further into content production. View a trailer for Tumbleleaf below: Full story...

19/05/2014

WeChat rivals WhatsApp with 396m monthly users

Tencent has announced that its mobile messaging app WeChat ended the first quarter of 2014 with 396 million monthly active users, as its expansion beyond China continues. Full story...

19/05/2014

Social media World Cup: Which players make the marketer's dream team? (Infographic)

Footballers are some of the most famous athletes on the planet. Stars both on the pitch, in tabloids and on televisions across the world. With the World Cup on the horizon, this infographic from StaySourced looks at who would win the tournament Full story...

19/05/2014

Unilever expands Project Sunlight campaign with short film

Unilever has expanded its Project Sunlight sustainability initiaitive with a new summer campaign, with a new short film, “The Way Kids See It”. Full story...

19/05/2014

UK advertising spend growth by sector: 2013

This chart shows the percent change in advertising expenditure in the UK between 2012 and 2013. Not surprisingly internet ad spend grew the most over the period with a 15.6% Increase. Print titles all saw a decrease In their ability to attract Full story...

20/05/2014

UK advertising expenditure by sector: 2013

This chart shows the ad expenditure per sector In the UK for 2013 In millions of pounds. Internet adspend Is the highest by far out of all sectors with £6,300m spent in 2013, of this about a sixth (£1,032m) was taken up Full story...

20/05/2014

Facebook takes on SnapChat with rumoured Slingshot app

Facebook is working on its own version of self-destructing messaging app Snapchat with a new short video messaging app, "Slingshot," according to new reports. Full story...

20/05/2014

Google to buy live games site Twitch for $1bn?

Google is reportedly mulling a bid for Twitch for $1bn to link popular video game streaming service to its YouTube video network. Full story...

20/05/2014

UK search marketing trends 2014: Budgets increase as focus turns to conversion rate optimisation

More than half (58%) of all UK companies plan to increase their paid search budgets this year, up from 55% in 2013, with a slight increase on SEO spend also forecast, according to new research. Full story...

20/05/2014

Google Now adds bill payment reminders

Google Now has added a new type of info card that will provide billing reminders, based on details from user’s emails, according to a news report. Full story...

20/05/2014

Mobile phones replacing shop assistants

This chart shows where consumers go for assistance in-store. Interestingly, consumers will look to their own device such as a smartphone or in-store digital kiosks to aid their shopping experience before seeking out a sales associate to help them. 52% of respondents Full story...

21/05/2014

Top 16 brands with over 1bn customers a year

This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the Full story...

21/05/2014

Scarier than a clown? New McDonald’s mascot terrifies Twitter

McDonald's latest mascot ‘Happy’, aimed at promoting healthy eating for children, has caused a stir on social media for all the wrong reasons- with many judging the character as ‘terrifying’. Full story...

21/05/2014

Twitter planning Soundcloud purchase?

Twitter is in talks to buy popular music streaming service SoundCloud, as the newly listed social network tries once again to expand into music, according to a news report. Full story...

21/05/2014

Nielsen ads age and gender to Twitter TV ratings

Nielsen has updated its Twitter TV Ratings service with the launch of demographic data for over 250 U.S. TV networks. Full story...

21/05/2014

The rise of connected TV in the US (infographic)

As more people in the US shift their viewing habits from cable TV to web-based alternatives such as Netflix and Chromecast, this infographic from Tremor Video looks at the US connected TV universe by demographics and media consumption habits. Full story...

21/05/2014

Celebrities drive Monster 'Thank You' campaign

Online job board Monster.co.uk’s Thank You Campaign is picking up speed with the help of Blur bassist Alex James and Paralympian Dame Sarah Storey both making public thank yous. Full story...

21/05/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

22/05/2014

Yahoo expands native ads with new format

Yahoo has updates its native ad options for marketers with a new format 'Yahoo Stream Ads' across a number of its Yahoo properties in Europe and beyond. Full story...

22/05/2014

Facebook case study: Ikea Facebook campaign boosts store visits by 11%

At the beginning of 2014, an Ikea Facebook campaign drove an 11 per cent increase in foot traffic for the retailer, according to research carried out by Vizeum and iProspect in partnership with Facebook and EE. Full story...

22/05/2014

Hobgoblin brand targets millennial voters with social media election

To coincide with the European elections, Wychwood Brewery, brewers of bottled ale brand Hobgoblin has declared a social media election, challenging fans to choose and nominate their favourite tipple in an online poll. Full story...

22/05/2014

Ebay urges users to change passwords after hack attack

Ebay has asked its users to alter their passwords following a cyberattack that compromised the online marketplace’s database. Full story...

22/05/2014

Salesforce adds ‘Pinterest Insights’ for marketers

The ExactTarget Marketing Cloud from salesforce.com has added Pinterest Business Insights, providing marketers with data to better understand their brands’ effectiveness on Pinterest. Full story...

22/05/2014

Unilever makes peace with CND over logo

Unilever is donating to the Campaign for Nuclear Disarmament (CND) for use of its iconic symbol, after pressure from peace campaigners over its latest Axe and Lynx ‘Peace’ adverts. Full story...

22/05/2014

Google revamps Panda search formula: Winners and losers revealed

This week Google has rolled out its latest Panda 4.0 update designed to drive down low-quality content from its search rankings- with eBay seemingly losing out heavily from the new algorithm, according to new research. Full story...

23/05/2014

Facebook takes on Shazam with audio recognition tool

Facebook has updated mobile apps with a new ‘Shazam-style’ tool that can identify songs and television shows. Watch this promotional video from Facebook here: A New, Optional Way to Share and Discover Music, TV and Movies from Facebook on Vimeo. Full story...

23/05/2014

4 in 5 UK advertisers ‘at the mercy of bot traffic’

Nearly four in five (78%) of UK advertisers have no insight into how many of their ad impressions could be fraudulent, despite admitting that traffic generated by bots is costing them money. Full story...

23/05/2014

Volkswagen sponsors Onefootball World Cup app

Mobile sports news app Onefootball has launched an app specifically developed for the World Cup in Brazil, sponsored by car giant Volkswagen. Full story...

23/05/2014

Unilever supports start-ups with global digital platform

Unilever has launched The Unilever Foundry, a platform that will provide a single entry-point for start-ups seeking to partner with the global FMCG giant. Full story...

23/05/2014

Apple plans smart home platform

Apple is expanding its presence in the growing ‘internet of things’ market with a new software platform that could turn the iPhone into a remote control for lights, security systems and other household appliances, according to a news report. Full story...

27/05/2014

Apps ‘boost worker productivity 34%’

Mobile apps can boost UK worker productivity by more than 34%, while 9 in 10 users say work apps changed their behaviour as a business professional, according to research from salesforce.com. Full story...

27/05/2014

Tablet ads ‘get 40 times higher click through rate than desktop’

The average CTR (Click Through Rate) for a tablet ad is almost 40 times greater than on desktop, at 0.79 per cent, while consumers spend an average of seven seconds with tablet ads, according to a new report. Full story...

27/05/2014

Google reveals own self-driving cars… with no steering wheels or brakes

Google is has revealed the first prototype of its self-driving cars - with no steering wheel, acceleration pedal, or brake. Watch the promo video here: Full story...

28/05/2014

'More robots than humans' saw Mercedes-Benz ad

Online ads for Mercedes were seen more often by fraudster robots than humans, according to a new report. Full story...

28/05/2014

Google eyes Dropcam home security cams

Google is mulling a bid for home security system DropCam as the internet giant continues to expand into the much vaunted ‘Internet of Things’, according to a news report. Full story...

28/05/2014

FT.com to sell ‘time blocks’ to advertisers online

The Financial Times is testing a new time-based system on online ad sales, as the news site looks to boost its appeal to advertisers. Full story...

28/05/2014

Marriott offers loyalty points for social shares

Hotel chain Marriott Rewards has launched a PlusPoints program that rewards loyalty program members 250 points for each Facebook 'like' or Twitter 'follow'. Full story...

28/05/2014

Apple buys Beats by Dre for $3bn

Apple has bought Beats Electronics, the music and headphone company owned by rapper Dr Dre for $3bn- marking the most expensive deal in the tech giant's 38-year history. Full story...

29/05/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

29/05/2014

Mary Meeker's digital trends: Just 1% of global data being analysed

While 34% of the data we’re creating is useful, only 1% of it is now being analysed in some form, according to the latest research from renowned Morgan Stanley internet analyst Mary Meeker. View the full slide presentation below: KPCB Internet trends Full story...

29/05/2014

Samsung reveals third party health monitoring platform

Samsung has unveiled a new health monitoring platform, alongside a new fitness band that does not need connected charging. View this video from CNET covering the presentation: Full story...

29/05/2014

Skype to translate live voice calls

Microsoft is updating its Skype platform so it can translate voice calls between people in real-time as they talk. Full story...

29/05/2014

Rakuten opens first free wi-fi café in Japan

Online retail giant Rakuten will open its first café in its home country of Japan, as the firm continues to expand into new markets. Full story...

29/05/2014

Surge in post Bank Holiday spending online- report

The Tuesday after a Spring Bank Holiday was predicted to spark a 33% rise in online spending – based on recurring trends over the April & May Bank Holidays over the last 2 years, according to new research. Full story...

29/05/2014

Over a third of online retail now via smartphones and tablets

More than a third of all online sales are now made on a mobile device (smartphones and tablets) as m-commerce continues to increase its share of the UK e-retail market, according to the latest results from the IMRG Capgemini Quarterly Benchmarking. Full story...

29/05/2014

Google creates page for ‘delete me’ search requests

Google has launched a service that lets European users to ask for personal information to be deleted from the search engine. Full story...

30/05/2014

Nike and Samsung beat World Cup sponsors for video shares

Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly. Full story...

30/05/2014

Moshi Monsters maker unveils mobile-focused kids game ‘World of Warriors’

Mind Candy, the team behind the hugely popular Moshi Monsters game, has revealed it is working on a new title with a mobile focus. View a promo for the new game here: Full story...

30/05/2014

What is the world’s most valuable brand? (infographic)

What is the world’s most valuable brand? According to the latest Millward Brown data, the first place in no longer occupied by Apple, which has been overtaken by a more aggressive Google, currently valued at $159B. This infographic from FinancesOnline presents the Full story...

30/05/2014

Facebook mobile app ads ‘deliver higher ROI Vs. banner and video’

Facebook is proving a strong platform for app monetization, delivering 50% more purchasing users than other sources, according to new research. Full story...

30/05/2014

April Fools' round-up: HTC’s Gluuv, Vegemite Energy drink and Google’s Pokemon challenge

April Fool’s Day has become a major event in the digital calendar, with many brands and media owners creating elaborate pranks to show off their funny side (and get plenty of social media shares and column inches in the process). We’ve put Full story...

01/04/2014

Disney buys YouTube network Maker Studios for $950m

Disney has bought YouTube network Maker Studios in a $950m deal that sees the iconic movie studio make a significant step towards a digital future. Full story...

01/04/2014

Rise of second screeners: 16% of primetime TV viewers accessing social media

TV viewers in the US are increasingly using social networks while watching primetime shows, as brands increasingly invest in Facebook and Twitter ads to coincide with TV events, according to new research. Full story...

01/04/2014

Sony reveals first paper-thin tablet

Sony has revealed its first electronic paper tablet, measuring just 7mm thick and the size of an A4 piece of paper. Watch this review from Engadget, looking at Sony's device last year; Full story...

01/04/2014

Data privacy now ‘critical brand differentiator’

Data privacy is now a “critical brand differentiator” for businesses looking to acquire new customers, with consumers’ decision to share information driven by the use of trusted channels and transparency, new research. Full story...

01/04/2014

Twitter expands in to social TV: buys SecondSync and Mesagraph

Twitter has bought two social TV firms as it looks to build upon its links with real-time TV events, giving the social network more clout with broadcasters and advertisers. Full story...

02/04/2014

5 digital challenges for the Chief Marketing Officer

More than half of global marketing leaders surveyed say they have greater responsibility for revenue growth and 61% say data acquisition is a top priority for 2014, according to new research by Deloitte and the ExactTarget Marketing Cloud, from salesforce.com. Full story...

02/04/2014

Kraft first brand to sign to Nielsen ‘viewability’ ratings

Nielsen has struck a global deal with Integral Ad Science who will power the ad viewability measurement within Nielsen Online Campaign Ratings, which currently provides demographic ratings for online ad campaigns. Full story...

02/04/2014

LinkedIn emails exposed in Chrome extension hack

The emails of LinkedIn members have been exposed via a browser extension that exposes contact details from the business-based social network. Full story...

02/04/2014

Internet of Things ‘will shake up supply chains’

A massive rise in the number of connected devices making up the Internet of Things (IoT) will have a major impact on how the supply chain operates, according to a new report. Full story...

02/04/2014

Video viral of the week: Save the Children Syrian war twist gets 28m YouTube views

This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers- getting £28m YouTube views as Full story...

02/04/2014

Global mobile video trends: Larger screens driving mobile video usage

Larger screen phones, better video quality and 4G networks are the three most important factors for driving greater consumption of video content on mobile phones, according to a new report from Strategy Analytics looking at global mobile video trends. Full story...

02/04/2014

Microsoft debuts Siri rival Cortana

Microsoft has developed a voice activated phone assistant feature called Cortana, a direct rival to Apple's Siri. Watch this Bloomberg report covering the announcement here: Full story...

03/04/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

03/04/2014

Amazon takes on Apple and Google with Fire TV streaming device

Amazon is introducing a set top box that allows streaming of online video content in a bid to rival than other streaming services such as Apple TV and Google Chromecast. Full story...

03/04/2014

Microsoft finally taps into Internet of Things with ‘Windows for Devices’

Microsoft is set to launch a version of Windows aimed at the emerging Internet of Things movement, uniting connected devices such as appliances, sensors, and wearables under the Windows brand of operating systems. Full story...

03/04/2014

Apps ‘more popular than mobile web’ in US

US smartphone users are switching to apps rather than mobile browsers when surfing the internet, according to new research. Full story...

03/04/2014

10 reasons why people follow brands on Twitter (infographic)

Most Twitter users now follow a brand on the social network- but what drives real engagement with customers on a social network. This infographic from Twitter looks at why people follow brands and identifies major opportunity gaps waiting to be filled by Full story...

03/04/2014

Google brings Nest ‘learning thermostat’ to UK

Nest, the home automation firm bought by Google in January, is launching in UK this week- under the claim it can bring home energy prices down by up to 29%. Full story...

03/04/2014

Sky posts DVDs to subscribers with ‘Buy & Keep’ scheme

Sky has announced a new ‘Buy to Keep’ service that lets subscribers buy a film through their set-top box to watch immediately, with Sky also posting them a copy of the movie on DVD to keep in their collection. Full story...

03/04/2014

The strategist's view: Mobile first marketing - the 2014 digital challenge

Smart watches, flexible screens, geo-targeting and Google Glass - we know what the mid-term future looks like, and it couldn't get more exciting. So why is the present such a mess for most brands when it comes to "mobile first marketing"? Danny Full story...

03/04/2014

Vine takes on WhatsApp and Snapchat with messaging feature

Vine, Twitter’s six second video platform, has expanded into mobile messaging as the trend for chat apps such as WhatsApp and SnapChat continues to grow. Full story...

04/04/2014

How women and men use social media and mobile (infographic)

Men and women differ in using social media and their mobile devices, with women far more likely to ‘like’ or follow brands for discounts and offers, according to this new infographic from Finances Online. Full story...

04/04/2014

Elder Scrolls goes online: The new World of Warcraft? (infographic)

As popular fantasy game Elder Scrolls launches its first online version today, this infographic from creator Bethesda looks at some stats and facts about the game that could be the next World of Warcraft. Full story...

04/04/2014

Local crowdfunding project goes live

Localfunded.co.uk, a new crowdfunding platform, has gone live in the UK, designed to let people control what happens in their communities, and get exclusive rewards on local services, goods and deals. Full story...

04/04/2014

Pinterest revamps pin tracking tools for brands

Pinterest is offering a new way for businesses to track their pinned links by adding further support for Google Analytics on the social scrapbook. Full story...

07/04/2014

Google takes ‘in-depth articles’ search to UK

Google is taking its in-depth article search tool to the UK after an initial launch in the US last year. Full story...

07/04/2014

World Cup social media trends: England and Germany lead for fan engagement

If the World Cup were decided by social media fans, then England would once again need to beat Germany on penalties to win the tournament, according to new research. Full story...

07/04/2014

App store trends: How do promoted price drops affect revenue?

Games with price drops that are featured on the Apple App Store grow revenue by an average of 437% in 7 days, according to new research. Full story...

07/04/2014

Luxury store Achica begins ‘1:1 personalised customer experience’ online

Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru. Full story...

07/04/2014

Mozilla co-founder resigns after gay marriage controversy

The boss and co-founder of Firefox browser maker Mozilla is stepping down following controversy stirred by his support of a California bill to ban gay marriage. Full story...

07/04/2014

Video ad spend: Australia and New Zealand

This chart shows the total video ad spend growth between H1 2012 and H1 2013 across four countries. The US saw an increase in digital video ad revenue of 85%, exceeding its closest New Zealand by 33%. the data also shows that Full story...

08/04/2014

Digital ad spend: Australia and New Zealand

This chart shows the total digital ad spend growth between H1 and H2 across four countries. New Zealand showed the greatest increase for the period growing its digital advertising revenue by 29%. Adversely Australia saw the lowest growth in ad revenue with Full story...

08/04/2014

Mobile ad spend: Australia and New Zealand

This chart shows the total mobile ad spend growth between H1 2012 and H1 2013 across four countries. This category saw massive growth across all regions, but Australia saw a growth of 170%. New Zealand, which saw the greatest growth in total Full story...

08/04/2014

Twitter to launch 15 new ad units- report

Twitter is planning to launch 15 new types of ad products, including in-stream downloads for mobile games and click-to-call buttons for local businesses, according to a news report. Full story...

08/04/2014

Amazon turns kitchen into shopping cart with ‘Dash’ wand

Amazon has launched a new barcode scanner device, called ‘dash’, that lets users scan and orders groceries from the comfort of their kitchen. Watch this promo video showing how the service works below: Full story...

08/04/2014

Google ‘Android TV’ platform plans revealed?

Google is planning to launch Android TV, its latest attempt to break into the living room that will provide a complete platform for media, apps and games, according to a new report. Full story...

08/04/2014

Gmail tests ‘snooze button’ for important emails

Google is testing a Gmail update that will; incorporate a ‘snooze’ feature, helping users ensure they don’t miss important emails, according to a new report. Full story...

08/04/2014

Yahoo to make own web TV shows

Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars. Full story...

08/04/2014

F**k. That’s Delicious: Vice debuts youth food web channel ‘Munchies’

Vice Media has teamed up with production company FremantleMedia to launch ‘Munchies’ an online TV channel devoted to food, with a youth twist. Full story...

08/04/2014

Game of Thrones: The social media version

As the fourth season of popular HBO fantasy series gets underway, this video from Hootsuite reimagines the warring houses as social media platforms. Full story...

08/04/2014

Twitter gets Facebook-style revamp

Twitter has updated its profile pages, with a new look that resembles its closest rival Facebook, as the newly-listed social network looks to boost user engagement and ad revenue. Full story...

09/04/2014

Digital ad spend hits record £6bn: Tablets drive new growth

Over one in four British consumers now owns a tablet, as advertisers spent a record £6.3 billion in 2013 to reach people surfing the internet across an increasing array of devices, according to the latest Internet Advertising Bureau UK (IAB) Digital Adspend Full story...

09/04/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

10/04/2014

Catastrophic Heartbleed Bug affects two-thirds of the internet'

In one of the biggest global web security risks yet seen, a huge flaw in network protection software may have let hackers steal the user data it’s meant to guard, leaving around two thirds of the entire internet (and most of its Full story...

10/04/2014

Twitter ads ‘get more clicks than Facebook’ -study

Businesses spent twice as much on Facebook ads than Twitter ads last year, but Twitter ads produced better results, according to a new report. Full story...

10/04/2014

No work emails after 6pm- French labour deal bans after hours requests

Workers in France will now be protected from receiving emails from their boss after 6pm, following a new union deal. Full story...

10/04/2014

Display adspend versus time spent online (infographic)

One third of UK display ads are served on social networking sites, but only gets a fifth of a uses time online, according to these infographics from Microsoft. Full story...

10/04/2014

Sesame Street goes digital with $4 subscription

Sesame Workshop, the non-profit educational organization behind Sesame Street, has launched Sesame GO, a web-based video subscription service. Full story...

10/04/2014

Video viral of the week: Evian baby takes on Spider-Man with SnapChat teaser

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. See why its our video viral of the week below… Full story...

10/04/2014

The strategist's view: Facebook’s 24 month outlook

With the stormy IPO fading into history, ad-revenues exploding, and saturation-level use in developed markets, Facebook’s continued growth looks strong. Danny Meadows-Klue, head of Digital Strategy Consulting, explains why the big leaps in mobile are still to come, and why more brands Full story...

11/04/2014

IBM boosts ad tech with Silverpop acquisition

IBM has bought personalised ad technology firm Silverpop for an undisclosed sum, as the software giant looks to take on rivals such as Oracle and Salesforce in growing marketing automation sector. Full story...

11/04/2014

European shoppers to double mobile spend this year: Brits lead the way (infographic)

Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research. Full story...

11/04/2014

Online ad revenue overtakes TV for first time in US

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB. View the IAB webinar here: Full story...

11/04/2014

Global digital ad trends: HTML5 to overtake Flash on mobile devices as interactive video ads grow

HTML5 standard banners are on the rise as interactive video ads are beginning to see global take up, according to a new report looking at global digital ad trends. Full story...

11/04/2014

Facebook ditches integrated mobile messenger with separate chat app

Facebook is making a major push towards mobile messaging following its $19bn purchase of WhatsApp, replacing the chat features in its existing apps with a standalone version. Full story...

11/04/2014

Google to block paid-search keyword data

Google is planning to encrypt paid-search keyword referral data, meaning advertisers will no longer see the terms people have used to arrive on their sites via paid clicks on AdWords ads. Full story...

14/04/2014

Facebook clamps down on News Feed spam

Facebook is taking new additional steps to improve the quality of what people see in the news feed, clamping down on posts that use underhand ‘link-baiting’ techniques to entice users to click ‘like’. Full story...

14/04/2014

Google Glass goes on sale... for one day only

Google Glass is going on general sale in the US for one day only in what could be the biggest test to date of public desire for the wearable computer. Watch this 'Explorer Story' promo video from Google, showing Glass in action: Full story...

14/04/2014

“We must be big time now!” Apple bans music app Bloom from iAds network

Streaming service Bloom.fm has claimed that Apple has unfairly blocked it from its iAd advertising platform, suggesting it is now seen as a rival to iTunes. Full story...

14/04/2014

High speed internet "culture shock" for Mogadishu

Residents on the Somalian capital Mogadishu have been experiencing a form of “culture shock” since fibre optic services launched over the last week, an Internet provider has told the BBC. Full story...

14/04/2014

Google links ad clicks to in-store purchases with cookie tracking test

Google AdWords has teamed up with a number of advertisers to test ways to track whether consumers who click on their ads online follow up with in-store purchases, according to a news report. Watch this WSJ report below: Full story...

15/04/2014

Google outbids Facebook for fleet of Wi-Fi drones

Google has outbid Facebook to buy a company that manufactures high-altitude drones, part of the technology giant's efforts to bring internet access to far-flung corners of the world. Full story...

15/04/2014

Local US markets ‘shape brand loyalty for youngsters’

The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen. Full story...

15/04/2014

IAB defines 1 second glimpse as an online ‘ad view’

The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second. Full story...

16/04/2014

Google admits emails are scanned for ad targeting

Google has updated its terms of service, explaining to users that their incoming and outgoing emails are automatically analysed by software to create targeted ads. Full story...

16/04/2014

Google Play catching iOS for app revenue

Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research. Full story...

16/04/2014

Twitter boosts social data targeting with Gnip buy

Twitter has bought long-time partner and social data provider Gnip, as the social network looks to boost its targeting abilities for advertisers. Full story...

16/04/2014

Video viral of the week: Heart-warming Thai insurance ad gets 6 million views

Bangkok-based insurance firm Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. See why it’s our video viral of the week below… Full story...

16/04/2014

US Airways sorry for Twitter porn blunder

US Airways has apologised after a pornographic photo was sent from its official Twitter account in response to a customer complaint. Full story...

16/04/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

17/04/2014

Facebook ‘most marketing friendly’ social platform- report

UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey. Full story...

17/04/2014

Samsung plans Android Wear watch and Tizen smartphone this year

Samsung plans to launch an Android Wear smartwatch alongside its Gear range, with addition plans to launch an ‘Android-less’ smartphone running on its own Tizen operating system. Full story...

17/04/2014

Tumblr gets ‘visual analytics’ to measure brand blog success

Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform. Full story...

17/04/2014

Social media vs search: Which ad format is growing fastest? (Infographic)

Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report. Full story...

17/04/2014

Sky adds ‘tweet to record’ function with #WatchOnSky hashtag

Sky has launched a new tool that lets customers who follow the broadcaster’s Twitter account record or watch Sky TV programmes when they see the #WatchOnSky hashtag appear on Tweets. Full story...

17/04/2014

Facebook planning ‘e-money’ banking service?

Facebook is planning to offer banking services to its users, The Financial Times has reported this week. Watch this video from Bloomberg discussing Facebook’s latest venture here: Full story...

17/04/2014

West Ham and Selfridges get first .London domain names

Football Club West Ham United, Selfridges and the London School of Economics, have become some of the first owners of a .London domain. Full story...

17/04/2014

Magnum celebrates 25th anniversary with 'biggest party on the Internet'

Unilever is marking the 25th anniversary of its ice cream brand with a £13m marketing campaign, including an online competition. Full story...

17/04/2014

Nokia to be renamed Microsoft Mobile?

The Nokia brand could be obsolete by the end of this year, as Microsoft’s takeover of the iconic mobile maker nears completion. Full story...

22/04/2014

Facebook lets users track friends with controversial location feature

Facebook has launched ‘nearby friends’, a feature that lets users track their friends location in real-time- causing a privacy stir in the process. Full story...

22/04/2014

Taco Bell uses Snapchat for Doritos Locos Taco launch

Taco Bell has premiered its newest Doritos Loco Taco on with a short movie on Snapchat, marking a first for the self-destructing chat app. Full story...

22/04/2014

Tesco plans online push to boost flagging market share

Tesco plans to increased sales at its UK business through online shopping, rather than bricks and mortar, as it announced a 3.6% drop in trading profit to £2.2bn last week. Full story...

22/04/2014

Most marketers ‘don’t know how to calculate ROI from their campaigns'

Nine out of ten (90%) global marketers are not trained to calculate return on investment (ROI), and 80% struggle with being able to properly demonstrate to their management the business effectiveness of their spending, campaigns and activities, according to new research. Full story...

22/04/2014

Most Brits shop online each week

60% of UK consumers shop online every week, with over half preferring to complete purchases while in bed via laptop or tablet, according to a new poll. Full story...

22/04/2014

Mobiles more important than sex? The weird stats that reveal the state of the US economy

Forget GDP and inflation levels- the true way to measure the American economy is by monitoring the sales of lipsticks and the most popular hemline for skirts. This infographic from Finances Online lools at the strange ways of measuring economic growth. Full story...

22/04/2014

Currency confusion: UK consumers don’t trust (or understand) Bitcoin

Despite media hype around the future of Bitcoin and high-profile mobile payments providers such as Square and Stripe preparing to accept the virtual currency this year, new research warns of consumer distrust of the virtual currency. Full story...

22/04/2014

Unilever woos Indian villagers with free mobile music

Unilever is offering free Bollywood music to 350 million villagers in India, to promote its Lifebuoy soap and Fair & Lovely skin cream products. Full story...

22/04/2014

VKontakte founder fired after alleged ‘surveillance row’

The founder of Russia's biggest social networking site VKontakte has been fired following an alleged censorship and surveillance row with the Russian government, with claims that allies of President Putin have now taken over his site. Full story...

23/04/2014

Ubisoft’s Watch Dogs marketing stunt reveals what Facebook knows about you

To promote its latest digital espionage game Watch Dogs, Ubisoft has launched a site that scrapes publicly available information from Facebook to show users how much of their data is in the public domain… and how it could be exploited. Watch this Full story...

23/04/2014

What clients want from their agencies: Mobile marketing ‘changing ad relationships’

The rapid pace of mobile marketing innovation is changing the relationship between advertising agencies and their clients, according to new research. Full story...

23/04/2014

Google bots pass ‘human test’ by solving CAPTCHA puzzles

Google’s computers have solved the company’s own CAPTCHA technology used to detect whether a user is human or a spam bot. Full story...

23/04/2014

Top 10 myths about ‘typical’ YouTube users (infographic)

Just who is a typical UK YouTuber? Nearly one-fifth of those watching YouTube are watching less TV according to new research looking into the top myths and realities of users of the video sharing platform. Full story...

23/04/2014

UK brands ‘neglecting online newsrooms’

Many UK organisations are fialing to get the most out of their online newsrooms, missing a trick in getting vital free ‘earned media’ exposure as a result, according to a new report. Full story...

23/04/2014

Google plans $50 ‘modular’ smartphone for January 2015 release

Google has announced that its Project Ara modular smartphone could be available by January 2015 for as little as $50. Full story...

23/04/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

24/04/2014

Google links to apps in AdWords for first time

Google is offering advertisers the option of targeted app install ads on mobile search and YouTube, following similar moves by rivals Facebook, Yahoo and Twitter. Full story...

24/04/2014

Global social media ad trends: Facebook and LinkedIn grow as Twitter dips

Facebook’s ad business has continued to grow with click through rate (CTR) and ad impressions increasing by double-digits quarter-over-quarter, at 20% and 41% respectively, according to new research looking into global social media ad trends. Full story...

24/04/2014

New York cops' Twitter campaign backfires with ‘police brutality’ pics

A hashtag campaign started by the New York City Police Department has backfired after being inundated with photos of police brutality submitted via Twitter. Cops Got Everyone to Tweet Photos of Police Brutality Thanks to Their Failed #myNYPD Hashtag http://t.co/5b0rlKO5ZO pic.twitter.com/fZxlh5N79l— VICE Full story...

24/04/2014

Social TV on Tumblr: Conversations ‘last longer than Twitter’

Conversation around TV shows are larger and lasts longer on Tumblr than on any other social network, with shared visual content driving fans to engage with the site, according to new research. Full story...

24/04/2014

Wearable tech taking off? Samsung sells out of Gear Fit Smartwatches

Samsung’s Gear Fit smart band has proved more popular than expected, with the electronics giant having already sold its initial Gear Fit batch, according to news reports. Full story...

24/04/2014

Understanding the new Indian shopper: 1 in 3 go online first

One in 3 FMCG shoppers in India now adopt a multi-channel approach, going online first and then head to the stores to buy, according to new research. Full story...

24/04/2014

Google+ leader Vic Gundotra quits company

Vic Gundotra, of the key figures behind Google’s social network, is leaving the company. Full story...

25/04/2014

Facebook profits triple as mobile accounts for 59% of ad revenue

A rise in mobile ad sales helped Facebook triple its profits in the first three months of 2014, with a staggering 59% of ad revenue coming from mobile. Full story...

25/04/2014

Apple buys back shares as profits rise 5%

Apple has enjoyed a strong first quarter of the year, with the electronics giant planning to buy stock back from shareholders while increasing its quarterly dividend by 8%. Full story...

25/04/2014

Lurpak takes ‘Food Adventure’ to Waterloo station

Cooking brand Lurpak has launched a major digital and experiential campaign taking place at London’s Waterloo station, to promote its new Cook’s Range. Full story...

25/04/2014

Amazon strikes online streaming deal with HBO

In a big win over rival Netflix, Amazon has formed a deal with HBO to run a selection of its shows on its Prime Instant Video service. Full story...

25/04/2014

Most popular digital marketing techniques in 2014

This chart shows the most popular global digital marketing techniques for 2014. Interestingly, email marketing is top with 63% of those surveyed using it frequently. The chart also show that engaging with an audience through social listening and engagement is more popular Full story...

28/04/2014

Digital has changed marketing team's responsibilities

This chart shows how the growth in digital marketing has changed the the Importance of responsibilities within marketing teams globally.The highest change has come to greater revenue growth responsibility, with 53% of marketers surveyed saying that their team is more focused on Full story...

28/04/2014

Time spent on smartphones by category: US

This chart shows the breakdown of time spent on smartphones in the US. 86% of users time Is spent using apps with the remaining 14% of time taken up by browsers. Gaming is the number one time consumer with 32%. Interestingly Facebook Full story...

28/04/2014

Most influential factors when buying products: UK

This chart shows the % of UK consumers' likelihood to purchase a new product when it is recommended by different sources. Recommendations from friends and family are the most effective in convincing UK consumers to purchase products with 68% of those surveyed Full story...

28/04/2014

Facebook buys fitness tracker Moves

Facebook has bought fitness tracking app Moves, suggesting the company's interest in entering the health monitoring technology arena. Full story...

28/04/2014

AOL and Microsoft in global video partnership

AOL and Microsoft have agreed on a new global video distribution deal, with content from AOL brands to be available on MSN and Bing Apps for Windows and Windows Phone. Full story...

28/04/2014

Is Google+ failing? Report hints at ‘staff cuts and transfers to Android’

Google+ could soon be facing serious cutbacks that will see an end to forced integration with other platforms, dramatically cut division resources and a shift to Google’s fast-growing Android mobile platform, according to a news report. Full story...

28/04/2014

Display ad clickers ‘conduct more organic searches’ (infographic)

The study, from Criteo, found that on average across all industries, 65 per cent of the consumers recruited through performance display did not click on paid search ads. Full story...

28/04/2014

Amazon’s high costs eat into profits

Internet retailer Amazon reported a 32% rise in profits to $108m (£64m) in the first quarter of 2014, but expenses rose 23% on last year. Full story...

28/04/2014

Webby Awards 2014: Winners revealed

The Webby Awards, often dubbed the Oscarsof the Internet, has announced its latest batch of award winners, with Vine, Airbnb, Kickstarter and Vimeo among this year’s winners for their services to digital media. Talk show host Jimmy Kimmel won the Viral Video Full story...

29/04/2014

New boss at Nokia as Microsoft takeover finalised

Nokia has named Rajeev Suri as its new chief executive officer, as the mobile maker completes its sale to Microsoft. Full story...

29/04/2014

Digital to drive UK ad spend recovery: £20bn investment forecast next year

Ad spend in the UK is forecast to surpass £20bn for the first time in 2015, driven by digital, according to new figures from the Advertising Association and Warc. Full story...

29/04/2014

Angry Birds maker profits fall by half

Rovio, the Finnish game maker behind Angry Birds, saw revenues rise just 2.5% as profit growth fell by half, according to its latest financial post. Full story...

29/04/2014

UK banks join forces for mobile payments system ‘Paym’

A number of major UK banks have united for a new payment system that lets users transfer cash via their mobiles using just their mobile number and a password. Watch this video explaining how Paym works below (source: Daily Telegraph): Full story...

30/04/2014

Global smartphone wars: Apple regains market share as Windows stumbles

Apple has performed strongly in the first quarter of the year, with sales bouncing back in Europe, Japan and Australia, but Android still dominates globally, according to new data. Full story...

30/04/2014

Big spenders: WhatsApp is only the fourth biggest tech purchase of the year (Infographic)

Facebook raised many eyebrows when it bought WhatsApp for $19 Billion earlier this year- paying 19 times more than it did for Instagram just 2 years earlier. But it turns out that Facebook’s offer was only the fourth biggest acquisition bid in Full story...

30/04/2014

Tablets boost web access for older people- Ofcom

Older Brits are using the internet more following the growing popularity of tablets, according to new Ofcom research. Full story...

30/04/2014

Digital Intelligence April 2014

Another milestone in digital development: the month when online ad revenues overtook broadcast TV for the first time. Latest research from the US shows the shape of things to come in dozens more markets as the media mix continues to evolve. Full story...

30/04/2014

Google takes voice search to Chrome: The rise of conversational search

Google is testing a new version of its Chrome browser that incorporates voice search, following on from similar move in its Google Glass and Google Now software. But how will the shift to voice affect search habits, and what impact with this Full story...

03/03/2014

Apple reveals CarPlay: Ferrari, Mercedes-Benz and Volvo put Siri on the dashboard

Apple has launched CarPlay, a new system that lets users access iOS features in their car, as the technology giant looks to rival Google’s Android in the growing trend for ‘The Internet of Things’. Full story...

03/03/2014

Most mobile shoppers are not 'on the move'

A trend for a mobile focus among brands shopping sites risks ignoring the basic needs of the shopping majority, according to the results of a new survey. Full story...

03/03/2014

Most Americans would give up TV and mobiles for internet

Nearly half (46%) of American adults said that Internet would be the most difficult technology to go without, with mobiles a close second and TV in third place, according to a new study from Pew Research. Full story...

03/03/2014

Video viral of the week: Garnier hijacks photoshop craze in China

China is a lucrative market, but how can brands get themselves noticed on social media? This case study looks at how beauty brand Garnier managed to hijack a trending topic on Chinese social media, in order to maximize their product visibility with Full story...

03/03/2014

Global tablet sales: Android overtakes iPads with 62% share

During 2013, Android tablets outsold iPads for the first time, getting almost twice the sales of its Apple rival, according to new data from Gartner. Full story...

04/03/2014

Microsoft ‘SurroundWeb’ projects content direct to your walls

Microsoft has created a 3D browser that projects digital content to every wall of a user’s room- potentially showing how technology interfaces will evolve beyond screens. Full story...

04/03/2014

Google to ad restaurant menus and prices to search results

Google is planning to show restaurant menus and prices on the first page of the Google search results, as the search giant continues to speed up the search process for users (but potentially drive down the traffic for businesses). Full story...

04/03/2014

Yahoo’s $1bn R&D drive to lure consumers away from Google and Facebook

Yahoo! invested $1bn during 2013 on product development to boost its media, news and entertainment offerings to serve advertisers and consumers better as it takes head on giants like Google, the company has revealed. Full story...

04/03/2014

Who won gold for social media in Sochi?

With the winter Olympics over, digital marketing software Silverpop looks back at impact social media has had on this year’s winter games in Sochi, and the opportunity this presents for marketers. Full story...

04/03/2014

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual revenue per region by audiovisual type. North America's audiovisual revenue is split the most diversely between linear TV, on-demand services and home video (such as DVDs). On-demand audiovisual services (such as NetfIix)seem to have only Full story...

05/03/2014

Global video market revenue: TV still dominates

This chart shows the breakdown of audiovisual market revenue per region.Total global revenue amounts to 415 billion EUR. North America accounts for The largest audiovisual market revenue with a 38.6% share (160 billion EUR).01 this revenue, mainstream linearTV accounts for 85%. The Full story...

05/03/2014

How Samsung won the 2014 Oscars with a star-studded selfie

At the 2014 Oscars, Samsung took the award for most talked about brand with a celebrity-packed selfie tweeted by host Ellen DeGeneres using a Galaxy Note 3 phone. This case study looks at how the electronics giant made full use of its Full story...

05/03/2014

Has Apple launched its first social media page?

After years of ignoring the format, Apple is rumoured to have quietly launched its first social media campaign with a Tumblr page promoting its iPhone 5c. Full story...

05/03/2014

Mobile accounts for 30% of US cinema ticket sales

Nearly a third (30%) of movie tickets are bought on mobile phones in the US, and 87% of movie watchers look up movies on their phones after seeing an ad elsewhere, according to new research from the IAB. Full story...

05/03/2014

Twitter brands 'lose 15% of new followers in 3 weeks'

Businesses on Twitter will lose15% of new followers within three weeks unless they make an effort to engage early, according to Twitter management platform SocialBro. Full story...

05/03/2014

Digital trends in Germany 2014: Gutefrage and Hubert Burda see biggest growth

Google and Facebook remain the most popular sites in but local community site Gutefrage was the fastest riser, according to new research. Full story...

05/03/2014

Yahoo drops Facebook and Google logins

Yahoo is ending its open login deals with Facebook and Google, a sign that the embattled web giant is now seeking greater independence from its larger rivals in the battle for ad dollars. Full story...

06/03/2014

Lavatory logistics: 'Rent your toilet' app goes live for Mardi Gras

A new app making a splash at this years New Orleans Mardi Gras lets people rent out their bathrooms to local party-goers- in a bid to tackle to problem of public urination at the festival. Full story...

06/03/2014

Why women rule social media (infographic)

Women are the driving power that contributes to increasing the value of companies such as Instagram, Tumblr and Pinterest by billions of dollars, according to this new infographic from Finances Online. Full story...

06/03/2014

Top digital marketing data and statistics this week

Here are the top digital marketing data and statistics that caught our eye. Full story...

06/03/2014

BBC Three to go online-only

BBC Three is to be axed and will become a wholly online channel, as part of the broadcaster’s cost-cutting plans. Full story...

06/03/2014

Digital marketing in the Philippines- tips from our strategists

With the fastest growing online audience in Southeast Asia, digital is booming in the Philippines- but the real growth is yet to come. Around 70% of Filipinos still don’t have access to the internet- that’s roughly 70 million people who can’t still Full story...

06/03/2014

McDonald's first SnapChat marketing campaign: LeBron James stars in mobile 'story'

McDonald’s has become the latest brand to run a SnapChat marketing campaign, using NBA star LeBron James to generate buzz on the popular self-destructing photo-sharing app. Full story...

07/03/2014

Spotify snaps up music data firm Echo Nest

Spotify is getting serious about data, buying a music-intelligence firm to help power recommendations- potentially cutting out competitors in the process. Full story...

07/03/2014

The rise of console-free gaming: OnLive ditches rentals for Steam synced gaming

OnLive, the service that allowed users to buy and stream videogames via the cloud, has relaunched with a new business model. Full story...

07/03/2014

BBC ramps up mobile search

The BBC has rolled out a new search engine for its content on mobile, as the broadcaster looks to broaden its mobile reach. Full story...

07/03/2014

Jose Mourinho becomes Yahoo football ambassador

Chelsea football manager Jose Mourinho has signed up to Yahoo as its global football ambassador for 2014. Full story...

07/03/2014

Global smartphone market share

This chart shows the change in market share for the top 5 smartphone brands in 201.2 and 2013. Samsung accounted for the largest market share for both years, growing by 1% over the period. Apple holds the second largest market share, but Full story...

08/03/2014

Active use of social media platforms by region

This chart shows the active users for the top 10 social networks by region. Respondents were asked the question "Which of the following services have you used/contributed to in the last month?". Facebook proved to be popular across all regions, with 55% Full story...

10/03/2014

Top 20 social platforms: Change in active use

This chart shows the change in active users for the top 20 global social networks (excluding China). Respondents were asked the question 'Which of the following services have you used/contributed to In the last month?". Facebook-owned photo sharing service Instagram showed the Full story...

10/03/2014

Twitter’s ad prices fell 67% during 2013

Twitter’s ad revenue has risen but the average ad rate for the social network fell by a massive 67% during 2013, according to its latest financial report. Full story...

10/03/2014

UK TV ads hit record high of £4.63bn for 2013

TV ad revenue reached a record high of £4.63bn in the UK during in 2013, a year-on-year increase of 3.5%, according to new research. Full story...

10/03/2014

Smartphone and tablet usage in the US: Women Vs. Men

When looking at U.S. smartphone and tablet users, women win the battle of the sexes in terms of time spent on media via apps and the mobile Web, according to this new infographic from Nielsen. Full story...

10/03/2014

Americans spend 60 hours a week accessing media (infographic)

The average American consumes close to 60 hours of content each week across different platforms like television, radio, online and mobile, according to new research from Nielsen. Full story...

10/03/2014

Nissan runs first Instagram campaign with #JukeDNA

Nissan has launched its first pan-European Instagram campaign across the UK, France and Germany. Full story...

10/03/2014

Facebook ROI or RIP? Brand’s organic reach is ‘destined to die out’

Organic reach of the content brands publish in Facebook is destined to hit zero, with brands forced to pay to reach fans instead (or jump to other platforms), according to new research from Ogilvy. View the full Slideshare presentation of the Ogilvy Full story...

11/03/2014

Mondelez puts Facebook first with global partnership

FMCG giant Mondelez International has partnered with Facebook, giving the owner of Cadbury and Oreo access to the social network’s site's beta-testing programs and research. Full story...

11/03/2014

Digital life in 2025: Internet will become ‘like electricity’

Ahead of the World Wide Web's 25th anniversary, a new report surveying hundreds of experts outlines how digital technology will evolve over the next decade- with many good and bad results. Full story...

11/03/2014

UK Govt invests £73m in ‘Internet of Things’ research

David Cameron has invested £73m in a government fund to research the Internet of Things, claiming the concept to spur a ‘new industrial revolution’. Full story...

11/03/2014

Internet turns 25: Six ways it can improve

To mark the ‘silver jubilee’ of the web, the Institution of Engineering and Technology (IET) is drawing attention to the huge contribution the internet has made to society while calling for a global debate about how we develop the web and improve Full story...

11/03/2014

The strategist's view: Stale cookies, hacked fridges, stolen credit cards - digital marketing rules and regulation in a post-Prism world

Most of the time marketers are in their comfort zone when it comes to marketing rules, regulations and company policies – but take one look at digital and it can feel easier to get things wrong than right. Danny Meadows-Klue is a Full story...

12/03/2014

Mobile ad revenue ‘to overtake newspapers in 2014’

UK mobile advertising revenue is forecast to overtake newspaper ad revenue in the UK in 2014 for the first time, according to new research. Full story...

12/03/2014

Web inventor calls for Internet ‘bill of rights’

On the day when the Internet turns 25, Sir Tim Berners-Lee, the inventor of the world wide web, has called for a 'Magna Carta' bill of rights to protect its users. Watch this video from the BBC looking back at 25 years Full story...

12/03/2014

Facebook rolls out ‘streamlined’ pages for brands

Facebook has updated its pages for brands and celebrities on desktop, as part of a wider redesign for the social network as it chases more ad dollars across all platforms. Full story...

12/03/2014

Facebook to buy drone satellite firm?

Facebook is rumoured to be in talks with Titan Aerospace in order to bring internet connectivity to people in the developing world. Full story...

12/03/2014

BBC reveals new ‘Netflix-style’ iPlayer

The BBC has unveiled an update to its on-demand iPlayer service, which will include new online-only shows for "a BBC Three audience", as the broadcaster looks to emulate the success of Netflix. Full story...

12/03/2014

Unilever takes Go Global digital drive to next stage

Unilever has expanded its Go Global digital marketing incubator initiative at this year’s Mobile World Congress, aiming to help small to medium-sized, established businesses to expand their global reach. Full story...

12/03/2014

Global mobile broadband penetration: 2014

This chart shows the mobile broadband penetration for each region's population across the globe. North America has the highest percentage of its population using mobile broadband with 72%. Oceania has the second highest percentage with 66%, exceeding Western Europe by 11%. On Full story...

13/03/2014

Tesco reveals virtual reality supermarket with Oculus Rift

Tesco is working on a virtual reality supermarket that lets users browse and buy from computer generated shelves while wearing an Oculus Rift headset. Full story...

13/03/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

13/03/2014

Video viral of the week: Table Tennis star takes on robot to get 1m views in 2 days

Industrial robot firm Kuka Robotics has run a new YouTube video campaign, pitting table tennis star Timo Boll against a high speed robot. See why it’s our video viral of the week below… Full story...

13/03/2014

Online retail in 2020: Web glasses, global window shopping and single logins

As the internet celebrates its quarter century anniversary, Rakuten predicts how online retail could evolve over the next decade, including how tomorrow’s shoppers will be able to browse window displays across the globe. Full story...

13/03/2014

Two-thirds of UK marketers ‘now using automation techniques'

Almost three quarters (71%) of marketers re using some form of marketing automation to their advantage, to increase ROI and glean increased insights into marketing campaigns, according to new research. Full story...

13/03/2014

New European data protection laws: Risk of €100m fines for breaches

This week, the EU has updated its 19-year-old data protection laws, with stronger safeguards for citizens’ personal data. The new European data protection laws mean that companies found in breach of users' personal data rights will risk fines of up to €100m. Full story...

13/03/2014

Comic relief: Obama’s web skit boosts traffic to HealthCare.gov

President Obama's appearance on the spoof talk show Between Two Ferns with comedian Zach Galifianakis has boosted traffic to Healthcare.gov, with 54,000 referrals for healthcare in just one day. View the video below: Between Two Ferns with Zach Galifianakis: President Barack Obama Full story...

13/03/2014

Facebook takes on TV with auto-play 'Premium Video Ads'

Facebook will soon start placing Video Ads in users' News Feed, which will auto-play without sound. View this video demo below: Full story...

14/03/2014

Candy Crush developer to float on stock market for UK record of $7.6bn

Games studio King Digital will become Britain's most valuable publicly listed internet company after being priced at $7.6bn ahead of its IPO. Full story...

14/03/2014

Formula One social media rankings: Lotus races to pole position

Ahead of the new season, the first ever index ranking Formula 1 teams according to social media performance has been launched – Lotus top the league, ahead of Williams and Red Bull who claimed second and third places respectively. Full story...

14/03/2014

Digital talent – why it’s tough to find good people

Competition for talent at digital agencies and production companies is leading to sharp salary rises, and remuneration gaps of up to 45% between some regions, according to a new report. Full story...

14/03/2014

Whatsapp Android app security flaw exposed

The Android version of WhatsApp has a loophole that leaves chat histories wide open to other apps installed on the same smartphone, according to new findings from a security consultant says. Full story...

14/03/2014

Google expands search encryption globally- starting with China

Google has started to encrypt searches made by people in China, as part of a wider attempt to inhibit government spying around the world. Full story...

17/03/2014

Chinese web giants Weibo and Alibaba to float on US stock exchange

Two Chinese internet giants, online retailer Alibaba and social network Weibo, both plan to float on stock market, as the country's booming digital industry begins to expand overseas. Full story...

17/03/2014

Global ad spending by medium: Internet gets 1 in 5 ad dollars

In 2013, the internet passed newspapers to become the world's second-largest ad medium, behind TV, according to this chart from ZenithOptimedia. Full story...

17/03/2014

Mobile shopping trends: Over 50s most likely to ‘showroom’ while in store

Older shoppers are more likely than youngsters to use their mobiles to compare prices online for products they see in stores, according to new research. Full story...

17/03/2014

UK mobile video trends: Brits lag behind for smartphone media consumption

In contrast to other countries where smartphones are used more often than the television, laptop or tablet, UK multiscreen users still favour the television, despite having the highest smartphone penetration of any other country surveyed, according to new research. Full story...

18/03/2014

Google Play updates analytics for in-app ads

Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics. Full story...

18/03/2014

Google Play updates analytics for in-app ads

Google is adding new tools to make it easier for developers to monetise their apps through in-app ads, as well as monitor user engagement with more support for Google Analytics. Full story...

18/03/2014

Google ditches controversial search banner ad ‘experiment’

Google will stop displaying its controversial banner search ads, six months after testing the new format which went against the internet giant’s previous promises not to advertise on its home screen. Full story...

18/03/2014

Just Eat plans £100m London Stock Exchange floatation

Just Eat plans to raise £100m from listing its shares on the London Stock Exchange, as the online takeaway service looks to expand its platform to more markets. Full story...

18/03/2014

Google reveals smartwatch platform ‘Android wear’

Google is bringing Android to wearable devices with a new platform that lets developers create apps for upcoming smartwatch devices. Watch this promotional video for Android Wear here: Full story...

19/03/2014

WhatsApp founder denies plans to open user data to Facebook ads

WhatsApp founder Jan Koum has dampened "careless and inaccurate" rumours about possible changes to the messaging app's privacy policies following its $19bn Facebook takeover. Full story...

19/03/2014

How Jamie Oliver’s YouTube channel got 600,000 subscribers

For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) Full story...

19/03/2014

Cloud storage wars: Google Drive slashes monthly prices to $1.99 for 100GB

Google has cut the price plans for its Drive service dramatically, charging just a fifth of Dropbox’s prices for a monthly 100GB of data, as the internet giant gets serious about becoming the dominant player in the growing cloud storage market. Full story...

19/03/2014

Starbucks plans 'order ahead' mobile service

Starbucks is planning to launch a smartphone service that lets consumers order coffee before they get to a store, via its mobile app. Full story...

19/03/2014

Wetherspoon’s pub feedback scheme boosts customer satisfaction 6%

UK pub chain J D Wetherspoon increased customer satisfaction with the food quality served in its pubs by 6% as a result of its customer experience programme, ‘My Pub Feedback’, conducted with Service Management Group (SMG). Full story...

19/03/2014

Snowden’s surprise TED talk: “Take back the internet” (Video)

NSA whistleblower Edward Snowden made a surprise appearance at this week’s TED technology conference, accusing the US intelligence service of ‘setting fire to the internet’ and prioritising surveillance over security. Watch the video interview below: Full story...

20/03/2014

Alibaba invests $215m in messaging app Tang

Chinese ecommerce giant Alibaba has invested $215m in mobile messaging app Tango, as completion in the chat app sector heats up following Facebook’s $19bn purchase of WhatsApp. Full story...

20/03/2014

Flappy Bird to fly again: creator plans return for popular mobile game

Popular mobile game Flappy Bird is set to return after its reluctant creator Dong Nguyen reversed his decision to withdraw it from app stores last month. Full story...

20/03/2014

Top digital marketing data and case studies this week

Here are the top digital marketing data and case studies that caught our eye. Full story...

20/03/2014

Google expands £30 Chromecast to Europe and Canada: A TV game changer?

Google has launched its £30 Chromecast TV dongle iacross Europe and Canada this week, taking on the likes of Apple TV, Roku and Sky’s Now TV. Full story...

20/03/2014

Sony tests virtual reality headset ‘Project Morpheus’

Sony has unveiled its virtual reality headset ‘Project Morpheus’ designed to work with PS4. Full story...

20/03/2014

EMEA digital ad trends: How are advertisers measuring mobile success?

More advertisers in the Europe, Middle East and Africa (EMEA) region are turning to mobile to drive audience traffic and brand awareness than ever before, according to data from Millennial Media. Full story...

20/03/2014

What is your mobile recruitment strategy? (Infographic)

More than ever job seekers are using mobile devices to browse for career opportunities over the internet, but few businesses have their career pages optimised for the mobile. Fewer still have invested enough to make their application process painless on a mobile. Full story...

20/03/2014

Larry Page outlines Google's future: Why less privacy could be a good thing

At this weeks TED technology conference, Google CEO Larry Page outlined his vison for the internet giant’s future, with robots, driverless cars, Wi-Fi balloons and hands free searches featuring in his plans. Full story...

21/03/2014

Larry Page outlines Google's future: Why less privacy could be a good thing

At this weeks TED technology conference, Google CEO Larry Page outlined his vison for the internet giant’s future, with robots, driverless cars, Wi-Fi balloons and hands free searches featuring in his plans. Full story...

21/03/2014

Can wearable technology go mainstream?

As more consumers carry mobile devices wherever they go, high-tech brand manufacturers are investing heavily in wearable technology- such as Google’s Glass and Android Wear and Samsung's Gear range of smartwatches. Online monitoring firm Nielsen examines the true potential for this new Full story...

21/03/2014

LG and Motorola reveal first ‘Android Wear’ smartwatches

LG and Motorola have unveiled the first smartwatches to run Google's new operating system ‘Android Wear’. Full story...

21/03/2014

What makes a good logo? Colour choices hint at secret to success (infographic)

From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a brands Full story...

21/03/2014

Microsoft admits reading emails- Google and Apple reserve right to do the same

Last week, Microsoft admitted it read the Outlook emails of one of its users in order to track down a leaked story- causing much embarrassment considering its own ‘Scroogled’ campaign criticizing Google. Now, its appears its main rivals all reserve the right Full story...

24/03/2014

'No make up selfie' raises £2m for Cancer Research in 48 hours

Cancer Research UK has recieved more than £2m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral last week. Full story...

24/03/2014

Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’

Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research. Full story...

24/03/2014

5 common SEO mistakes (infographic)