CES 2014: What caused the biggest social media buzz?

15/01/2014

CES has been a big conversation in the media this month, , particularly on Twitter. With varied responses to the emerging technologies, Hotwire PR/33Digital looks at the top 10 brands being talked about and the top 5 trends being mentioned

Samsung was the most talked about brand- surely helped by Director Michael Bay's bungled speech as well as its curved TVs. Wearable technology also proved popular, as did hot topics 3D printers and the much hyped 'Internet of Things'.

See the full list below:

CES 2014 – what the first week showed

Top 10 brands being talked about:

• Samsung - 19,858 mentions
• Sony - 16,497 mentions
• LG - 12,159 mentions
• Logitech - 10,798 mentions
• PlayStation - 8,828 mentions
• Lenovo - 7,202 mentions
• Edison - 6,703 mentions
• Panasonic - 5,212 mentions
• Windows – 5,202 mentions

Top 5 trends being talked about:

• 4k resolution - 15,667 mentions
• Wearables - 11,873 mentions
• Smart gadgets - 11,302 mentions
• 3D printing - 9,632 mentions
• Internet of Things – 9,082 mentions

Source: Hotwire/33 Digital’s Data and Analytics


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