Mobile 3.0: A look at the new era of smartphones (infographic)

08/01/2014

Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile - Mobile 3.0.

Mobile 3.0 is which is characterised by super apps displacing one-off purchases to offer months of immersive game-play or on going subscription-based services such as Spotify and Netflix.

In addition to the growth of the super-app, there has been a shift down in terms of volume of goods purchased and a shift up in their value with mobile users migrating their spending on big ticket items from online and the high street to mobile.[MEFs 2013 Global Consumer Survey shows that the high spend threshold grew to 39 per cent in 2013 (up eight per cent from 2012) on items over $151].

The graphic breaks these stats down by region to give a global view of the mobile content and commerce scene.

• Middle East Qatar, UAE and Saudi Arabia
• Asia India and Indonesia
• USA
• UK
• Lat Am Mexico, Brazil
• Africa Kenya, Nigeria and South Africa

View the infographic below:

The_Rise_of_Mobile3%200%20small.jpg

View larger image here

Mobile 3.0 will also be discussed in a forthcoming MEFWebinar 14th January2014,1PM GMT where international analysts and journalists will join MEFsGlobalChair, Andrew Bud, to discuss their thoughts and views on the mobile year ahead.

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