Samsung named ‘social brand of the year’

10/01/2014

Samsung has been named as the social brand of the year according to Unruly after amassing 7.3 million shares of its videos.

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The brand rose seven places from last year to take the top spot, while Geico came in second with 4.9 million shares, ahead of Dove at 4.5 million and Pepsi at four million.

The year has proven a successful one for new entries to the top 10, with Kmart, EA and Unilever ice cream brand Cornetto making first appearances.

However, last year’s number one brand, Google, dropped out of the top 10 completely, shifting down the 12th place and representing a drop in social shares of 48.5 per cent.

Nike also dropped out of the top 10, along with TNT Benelux, DC Shoes, P&G, Abercrombie & Fitch and Volkswagen.

Pepsi replaced Coca-Cola in the Top 10, while Evian returned to the top chart following the success of “Baby&Me”.

The list coincides with the Unruly Video Sharing Awards, which saw Dove pick up Video of the Year 2013 for Real Beauty Sketches.

Samsung was named top technology brand as well as brand of the year overall, while Ram Trucks came top in the Top Autos Brand Category and Budweiser was named Top Liquor, Beer and Wine brand.

Dove topped the health and beauty brand category and Pepsi won the Top Food and Beverage Brand award.

The Most Shared Music Video category saw artist Pink take the crown, while the Most Shared Celebrity Ad was Volvo Trucks – Epic Split, starring Jean Claude Van Damme.

Unruly co-founder and COO Sarah Wood said: “A sharing event is the gold standard in the social economy because it demonstrates deep viewer engagement and active viewer endorsement. Precisely because it’s based on the number of shares rather than the number of views, Unruly’s 2013 Social Video Share Index is the definitive measure of brands social video success.”

www.unruly.com

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