Top digital marketing data and statistics this week


Here are the top digital marketing data and statistics that caught our eye.

Reaching mums through digital marketing channels - smartphone use is key

Latest research into use patterns for smartphones shows they are key for reaching mums through digital marketing channels


View larger image here

Top 10 US brands, video sites and apps of 2013

As we enter 2014, research firm Neilsen has released the top 10 web brands, video sites and apps from last year in the US.





US internet ad revenues rise 15% to record $10.7bn

Internet advertising revenues in the U.S. hit a record-breaking high of $10.69 billion for the third quarter of 2013, according to new research.

The following chart highlights quarterly ad revenue since 1999; dollar figures are rounded.


Top 10 instant messaging apps in the world (infographic)

The use of WhatsApp, WeChat, Line or SnapChat is booming all around the world. Social media agency KRDS, has produced this infographic on the top 10 messaging apps today, along with their features and their marketing potential.


Twitter audience ‘getting younger than Facebook users’

The common perception that Twitter is used by older users has come in to question this week, with new research highlighting how its users are on average younger than their Facebook counterparts.



Mobile 3.0: A look at the new era of smartphones (infographic)

Following the launch of its Global Mobile Consumer Survey in December, the Mobile Entertainment Forum (MEF) have created this infographic looking specifically at the emergence of a new era of mobile - Mobile 3.0.

View the infographic below:


Spotify artists earn $0.007 per stream

Spotify has revealed that artists are paid an average of $0.007 per play on the music streaming service, following criticism that it is underpaying musicians.



Digital trends in Australia (infographic)

Digital media in Australia has grown at a rapid pace and marketers have slowly shifted their marketing dollars toward this medium. This infographic from Neilsen looks at how online advertising makes up 27% of the total ad spend pie—up eight-fold from 3% in 2003.


Eye-tracking reveals Google ‘still benefits most’ from linking to rivals in search results- report

An eye tracking study, commissioned by ICOMP (Initiative for a Competitive Online Marketplace) has revealed that Google's proposed commitments relating to the display of rival links, continue to weigh heavily in favour of Google's own services and will not help rivals to compete against the company.


Infographic: Black Friday and Cyber Monday- how did retailers and advertisers perform?

Affilate Window have produced a white paper and infographic looking at trends across Black Friday and Cyber Monday, showing a 32,55 sales increase online compared to the previous year.


Retail apps: How are consumers shopping on mobiles?

With the 2013 online holiday shopping season underway, the pressure is on retailers to post strong sales growth while adjusting to a fast-changing and increasingly mobile-driven landscape. With strong growth expectations for online shopping this year, mobile commerce promises to emerge as a major theme. This infographic looks at how consumers interact with major retailers on their smartphones, either via apps or on the web.


Top Google searches of 2013: Twerking, Pancakes and Wimbledon

The death of Paul Walker has topped Google's 2013 list of trending searches, with Nelson Mandela, the royal baby and iPhone5 also featuring in the top 10.

Watch this video from Google looking back on 2013:

Top Twitter trends of 2014: Football and death dominate social chatter

Twitter has revealed the top trends of 2013 on its social network, both in the UK and worldwide, with celebrity deaths and football causing the biggest buzz.

Arsenal and Man U top Premier League social charts

With the Premier League season at its half-way point, RadiumOne has compiled the social Premier League to scout how the clubs are performing off the pitch- with Cardiff and Aston Villa biggest gainers.

If social media performance determined league positions, the Premier League would look as follows:


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