Global app trends: Americas drive monetisation for developers


A global survey of application developers and publishers that provides a pulse on the app economy, results showed that developers are creating more apps than ever.


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Six in ten developers and publishers plan to publish five or more apps in 2014, up from 36 percent in 2013, whilst 74 percent of developers build universal apps that can run on smartphones or tablets, according to a new survey.


The State of the Apps Industry Snapshot 2014 report from Millennial Media, also found that 83 percent of developers were monetising their apps in 2013. Most make their money from advertising (73%), followed by paid downloads (43%). Of the 17 percent who had yet to monetise their apps, almost half (46%) reported that they expected to do so in 2014. Developers were bullish for 2014 as well, especially on ads – more than half of those surveyed expected to see their percentage of revenue from in-app advertising rise in the coming year.



With almost a third (30%) of respondents coming from Europe, regional highlights include:

• European developers get 45 percent of their impressions from the Americas, which is only a shade more than the 47 percent of impressions that come from their own region

• Although the majority have developed on their own, almost half of European app developers (45%) are looking to grow the size of their business to 2-9 employees in 2014

• A massive 83 percent of European app developers are looking to build universal apps that run on either smartphone or tablets in 2014

• Top 2014 Goals for EMEA developers

1. Developing new applications (52%)

2. Maximising revenue (22%)

3. Finding new distribution channels & improving discovery (both 11%)

Top 2014 Strategies for EMEA developers

1. Gaining user feedback/ratings (35%)
2. Driving revenue (28%)
3. Increasing number of app downloads / shares (17%)

One of the most noticeable changes from past years is the spike in Android development. In Millennial Media’s 2010 State of the Apps survey, only 23 percent of developers were publishing for Android OS. Looking at 2013’s responses, that number has more than tripled to 80 percent.

Download the full report here (Registration required)


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