P&G reveals smart toothbrush as part of 'connected bathroom'


Procter & Gamble has made its first steps towards the Internet of Things’ with a smart toothbrush that connects to ma users smartphone via Bluetooth to assess their oral hygiene.

Unveiled at Mobile World Congress in Barcelona, the The Oral-B SmartSeries 7000 analyses the data and make different suggestions to the user such as how to improve their brushing techniques.

The purpose of this is not to “outsmart” dental professionals, but to work “hand in hand” with them, according to P&G.

Users can set brush speeds, modes and times for their electric brush via the smartphone app.

“It provides the highest degree of user interaction to track your oral care habits to help improve your oral health, and we believe it will have significant impact on the future of personal oral care, providing data-based solutions for oral health, and making the relationship between dental professionals and patients a more collaborative one,” said Wayne Randall, global vice president of Oral Care at Procter and Gamble.

The toothbrushes are due to launch globally this June at the retail price of approximately £199 and the companion app will be available on iOS and Android.

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