Philippines leads Asia Pacific for internet use


Filipino Internet users spent 6.2 hours per day on the Internet through laptop or desktop computers and 2.8 hours through mobile devices, according to new research.

The study, from ad agency We Are Social using data from Global/WebIndex, indicates that internet users in the Philippines are the most intensive in the whole of the Asia Pacific (APAC) region.

During January 2014, each user in the Philippines spent an average 6.2 hours per day online through a desktop or laptop and 2.8 hours logged to the Internet through a mobile device.

Mayalysian users are the second most active online, spending 5.5 hours via desktops and 3.1 hours via mobile devices.

The Philippines also lead the way for social media use, with each of its 34 million internet users spending 4 hours a day engaged in some sort of digital social media.

This degree of participation in social media is certainly an attractive opportunity for brands, with the Philippine digital marketing industry estimated to be worth 8bn pesos ($179m) by 2016, based on ecommerce and advertising revenues, according to data from the Internet and Mobile Marketing Association of the Philippines (IMMAP).

The full report can be found on the We Are Social blog here.

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