Search case study: Hizon’s Catering boosts sales 50% with holistic digital campaign

24/02/2014

Hizon’s Catering, a local catering company in the Philippines, used the power of digital marketing, via the web, social, search and mobile, to improve its sales. This video shows how their target customer engages with their company at different phases in their wedding planning process.

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Hizon’s Catering utilized almost all aspects of digital marketing to reach out to their customers.

The result? Sales jumped by more than 50% in a span of 1 year. To start with the campaign, Optimind simplified their website and integrate it with the right analytics software to monitor how the new website layout and flow performs.

Search Engine Optimization

Upon launching the newly redesigned site, Hizon’s catering is now ready for getting targeted visitors through search engine optimization (SEO). The team researched the targetting keywords and proceeded with SEO. In as little as 2 months, some keywords were already appearing on the first page of search results. Today, Hizon’s Catering dominates the search results with their target keywords.

Facebook Application Campaign

Optimind developed a Facebook application that helps soon-to-wed couples plan their wedding online. The application was a hit with an average of 135 registrations everyday from the time of launching.

Hizon’s Catering, Anytime and Anywhere – the Mobile Application

Upon realizing the success of the Facebook campaign, Optimind and Hizon’s Catering developed a mobile app that soon-to-wed couples in the Philippines may use for planning their big wedding. It contains Venue directory that’s integrated with the mobile device’s map software and GPS for directions, and features from the successful facebook app.

The Results

• 300% increase in daily Facebook inquiries
• 800% increase in organic visits
• 50%+ increase in overall sales
What’s Next?

From a year of studying Hizon’s Catering’s website visitor behaviors, we are now ready to launch the next version of their website. We are also coming up with the iOS version of their mobile app as well as an upgraded version of the Android application. Here’s a preview of the new Hizon’s Catering website:

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