Video viral of the week: Head and Shoulders dandruff stunt gets half a million views

21/02/2014

To mark Valentines Day 2014, shampoo brand Head & Shoulders partnered with Saatchi & Saatchi in the Philippines to run a hidden camera viral campaign, featuring young men a blind date with a lady (played by an actress) who has really bad dandruff.

As they sit with the girl discussing her day, she flicks her hair constantly, sending the "dandruff" over food, drinks and onto the floor.

As the situation escalates, rather than running a mile most of the men are actually quite helpful and tactful in their responses before the trick is revealed (they were rewarded with real blind dates after the stunt).

Agency Saatchi & Saatchi created the commercial, and is encouraging people to share it with the Twitter hashtag #FlakerDate.

The campaign has attractesd over 400,000 YouTube views so far, and has been featured in local media, including a talk show.

<< Back to today’s Digital Intelligence news

Copyright ©2000-2019 Digital Strategy Consulting Limited | All rights reserved | This material is for your personal use only | Using this site constitutes acceptance of our user agreement and privacy policy