Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Brand loyalty trends: Internet searches ‘bigger influencer than TV ads’

Friends and family have the biggest influence on buying new products, but the Internet searches are more likely to sway new product purchases than TV ads, according to new UK-based research.


Big data or bad data? Inaccurate stats ‘holding up cross channel marketing’ (infographic)

Three quarters (75%) of UK organisations are losing potential revenue due to poor contact data, and 94% believe they have poor data quality in their organisations, according to new research.


FMGC brands reveal top digital pressures

Nearly a quarter of companies (24%) in the consumer packaged goods sector claim that providing consistent customer experience is their top multi-channel concern, followed by the need to control consistency of their brand across all channels (23%), according to new research.


Global mobile ad spend up 75%: Facebook catching Google

Facebook's global mobile ad market share is catching Google, as the two internet giants account for two thirds of all mobile ad spend during 2013- pushing overall growth to a massive 75%, according to new data.


Twitter ‘least effective customer service channel’ for UK brands

UK companies are struggling to deliver adequate customer service through the web, email, social media and web chat channels, with Twitter performance particularly patchy, according to new research.


Can wearable technology go mainstream?

As more consumers carry mobile devices wherever they go, high-tech brand manufacturers are investing heavily in wearable technology- such as Google’s Glass and Android Wear and Samsung's Gear range of smartwatches. Online monitoring firm Nielsen examines the true potential for this new breed of devices- will we all be sporting web specs in the future or will wearable tech simply go out of fashion?


5 common SEO mistakes (infographic)

Search engine optimisation (SEO) can seem a mysterious and complicated practice to the uninitiated- especially with the likes of Google constantly changing its algorithms. This infographic from Freestyle Interactive offers a guide to best practice and common mistakes in SEO.


What makes a good logo? Colour choices hint at secret to success (infographic)

From Golden Arches to Mouse Ears, in an increasingly image-based society, logos can wield huge marketing power. This infographic from Finances Online looks at how logos can transcend cultural borders, and the vital role colour selection can make in establishing a brands relationship with a consumer.

Review of the Best Company Logos: Nike & IBM are Among The Most Powerful Ones
Republished from financesonline | Author: Alex Hillsberg | Follow our Twitter


'No make up selfie' raises £8m for Cancer Research in a week

Cancer Research UK received more than £8m in donations after a popular online campaign, asking women to post selfies with no make-up using the hashtag #nomakeupselfie, went viral in March 2014. This case study looks at how the charity (and a few polar bears) benefits massively from a campaign started by an 18-year-old Facebook user.

Video case study: How Jamie Oliver’s YouTube channel got 600,000 subscribers

For years, Jamie Oliver’s Food Tube channel on YouTube had low engagement and flat subscriber numbers. This case study looks at how the team behind the channel created online buzz and interactive elements (including the chance to slap the celebrity chef himself) to help it become one of YouTube’s most successful food channels with 1.8 million monthly views.

Square Meal gets 400% conversion boost with predictive technology


Restaurant booking service Square Meal saw a 67% increase in click-through rates and 400% boost in conversion by switching to Emarsys Predict. This case study looks at how the use of the new self-learning marketing engine boosted customer response. Using data from a customers’ most recent online behaviour to develop a constantly-evolving algorithm, the firm delivered automated campaigns, emulating customer targeting used by e-commerce giants such as Amazon and eBay.

Social media case study: Sweet brand creates consumer community for just $87


Astra Sweets used an on-pack promotion rewarding customers for sharing how they enjoy the company’s Frisia brand Mini Marshmallows. This case study looks at how the Belgian sweet brand created a brand community of 371 consumers for just $87 (including packaging costs).

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