Luxury store Achica begins ‘1:1 personalised customer experience’ online

07/04/2014

Members-only luxury lifestyle store ACHICA is embarking on a new digital drive to bring a one-to-one level of communication with its customers, via a long-term partnership with communications technology firm Sailthru.

This agreement will see ACHICA use the Sailthru omni-channel personalisation platform to provide unique brand experiences to every individual customer.

Sailthru Smart Data technology will power all personalised communications and onsite experiences for ACHICA, including email and mobile.

Will Cooper, CEO, ACHICA comments, “We pride ourselves in knowing our customers, as a members-only online store it is important for us to truly understand their behaviour so we can provide person-specific, relevant communications. To achieve this, we realised that a strategic shift in our ecommerce business was needed to ensure our customers receive a personalised experience at all stages of engagement. As ACHICA’s product offering continues to expand and increase in range, the technology from Sailthru will allow us to help customers discover fabulous and unique products at amazing prices.”

Neil Capel, Sailthru’s Founder and CEO comments, “ACHICA’s strategy shift in its offering is a clear sign of things to come in the ecommerce sector. We have seen an increased demand for brands to provide a precise personalised customer experience, across all touch-points. ACHICA is a perfect match for our technology; with the ability to provide real-time hyper-targeted content to customers it will enhance the high-level customer experience the brand provides.”

www.sailthru.com

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