Most popular digital marketing techniques in 2014

28/04/2014

This chart shows the most popular global digital marketing techniques for 2014. Interestingly, email marketing is top with 63% of those surveyed using it frequently. The chart also show that engaging with an audience through social listening and engagement is more popular than social media advertising, with 32% of marketers saying they listen and engage through social frequently and only 25% saying they use social as an advertising channel.

Most popular digital marketing techniques in 2014. This chart shows the most popular global digital marketing techniques for 2014. Interestingly, email marketing is top with 63% of those surveyed using it frequently. The chart also show that engaging with an audience through social listening and engagement is more popular than social media advertising, with 32% of marketers saying they listen and engage through social frequently and only 25% saying they use social as an advertising channel.

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