Top digital marketing data and case studies this week


Here are the top digital marketing data and case studies that caught our eye.

Online ad revenue overtakes TV for first time in US

US online ad revenues hit a record $42.8bn in 2013 billion, exceeding broadcast TV advertising ($40.1bn) for the first time, according to new data from the IAB.

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Social media vs search: Which ad format is growing fastest? (Infographic)

Ad revenue from Social (Facebook) ads increased 191% year-on-year in Q1 2014, while search advertiser revenue increased 12% according to a new report.


European shoppers to double mobile spend this year: Brits lead the way (infographic)

Mobile shoppers in Europe are set to spend £19.8 billion in 2014, almost twice as much as last year’s spend of £10.7 billion according to new research.


Google Play catching iOS for app revenue

Apple’s App store still leads the way in terms of global revenue, but Google’s Play Store is catching up, according to new research.




Facebook ‘most marketing friendly’ social platform- report

UK marketers have rated Facebook as the most “marketing-friendly” social platform, beating LinkedIn and Twitter into second and third places, according to a new survey.


IAB defines 1 second glimpse as an online ‘ad view’

The Internet Advertising Bureau UK has unveiled its guidelines for ‘viewable impressions’ for online display ads, defining an ad as ‘viewable’ if half of it appears in the browser for one second.


Local US markets ‘shape brand loyalty for youngsters’

The local market can be a major factor for Americans under 35 in determining their brand loyalty, according to new research from Nielsen.



Social media fail: US Airways sorry for Twitter porn blunder


In April 2014, US Airways had to apologise after a pornographic photo was sent from its official Twitter account in response to a customer complaint. This case study looks at the fallout from the offending tweet and looks at the dangers of hastily (and unchecked) public social media responses.

Evian baby takes on Spider-Man with SnapChat teaser

Evian has continued its hugely successful dancing babies series with a new ad featuring Spider-Man, as the new superhero movie hits the cinemas. Evian’s social media agency We Are Social create buzz around the video with glimpses of the ad sent to the brand’s Snapchat followers on Saturday 21 March. Laurence Foucher, the global digital manager for Evian, said of the decision to introduce the ad on Snapchat: "Snapchat’s ephemeral nature is perfect for sending teasers to build excitement, which makes it the perfect platform to preview our next campaign."

Heart-warming Thai insurance ad gets 6 million views in a week

Thai Life used a longform YouTube video to tell a heart-warming tale of an unsung hero who never gets rewarded for his acts of kindness. Or so it seems. This case study looks at how the Bangkok-based insurance firm used the 'Unsung Hero' ad to get 6 million views after being posted on YouTube for just a week.

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