Tumblr gets ‘visual analytics’ to measure brand blog success


Tumblr is teaming up with visual marketing platform Curalate to let brands measure their reach and success on the blogging platform.


The move means that Curalate now offers analytics and marketing tools across Pinterest, Tumblr, Instagram and Facebook.

Nearly 130 million photos are uploaded to the social network every single day, and now brands can take advantage of visual analytics to improve their campaigns.

Curalate CEO Apu Gupta, said: “A core part of the Tumblr experience involves communicating visually. In fact, a large percentage of Tumblr posts are images with no text or hashtags, making them previously invisible to brands. By applying our unique image processing technology to Tumblr, we are making the invisible, visible and opening the door for brands to better understand and engage current and potential customers.”

Based out of Hebron, Kentucky, modern decor company Design Within Reach says it can closely monitor which images from its website are shared to Tumblr.

Curalate currently works with over 400 major brands, including Gap, Sephora and Edelman Digital.


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