Video viral of the week: Save the Children Syrian war twist gets 28m YouTube views

02/04/2014

This emotionally affecting video from Save The Children aims to raise awareness of the impact that three years of civil war has had on children in Syria, by bringing the conflict closer to home for Western viewers- getting £28m YouTube views as a result. See why it’s our video viral of the week below...

The video charts a year in the life of a young Western girl by showing a second of each day as her life is gradually ruined by a worsening conflict.

The one-and-a-half minute video was launched in the run-up to the three-year anniversary of the conflict, in which, to date, 10,000 children have lost their lives and 2.3 million people have become refugees.

The video depicts the young girl blowing out candles on a birthday cake, playing dress-up and asleep peacefully in a car. Then the images become darker, showing disruption, chaos, bombs and panic as Britain descends into a Syria-type conflict and the girl and her family are forced to flee their home in fear.

It closes with the words: "Just because it isn't happening here, doesn't mean it isn't happening."

"We hope the video will resonate with members of the public, particularly those who don’t know much about the situation in Syria so they can really understand the plight of innocent Syrian children. said Jake Lundi, Director of Brand and Communications atSave The Children. "The message to the public is just because it’s not happening here, doesn’t mean it’s not happening."

It’s been viewed more than 28m times so has gained huge exposure for the charity.

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