Yahoo to make own web TV shows

08/04/2014

Yahoo is reportedly set to make its own TV shows, taking on the likes on Amazon and Netflix as internet firms look to rival traditional broadcasters in the battle for video ad dollars.

The online giant aims to schedule 10-episode, half-hour comedies with per-episode budgets ranging from $700,000 to a few million dollars, according to a report in the Wall Street Journal.

The newspaper cited anonymous sources saying the Internet giant is looking to provide alternatives to Google’s YouTube by reportedly aiming to schedule 10-episode, half hour comedies with per-episode budgets ranging from $700,000 to a few million dollars.

The projects would be led by writers and directors with television experience, the WSJ reported.

The deals mark part of Yahoo’s plan to try to shift advertisers’ budgets to online, with previous including partnerships with TV news journalist Katie Couric and former New York Times tech columnist David Pogue, as well entering talks to acquire online video service News Distribution Network

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