Lifestyle bloggers ‘can earn £900 per year’ via affiliate sales


The average online blogger using affiliate marketingcan expect to make as much as £906 a year through their blogs with the beauty and fashion sector proving particularly lucrative, according to a study of 1,723 UK-based ‘lifestyle’ bloggers.

The study undertaken by affiliate marketing also found that Individuals running beauty and fashion blogs can expect to make more than those who focus on different sectors such as parenting, finance, food and drink.

A total of 1,723 UK bloggers aged 18 and over were surveyed for the study conducted by Those taking part in the study had all be running their blog for at least two years or more and all had affiliate activity as a part of their blog in order to earn commission from sales that they help to generate for merchants.

The study primarily aimed to discover the amount that those looking to start a blog could hope to eventually make, depending on the amount of time, dedication and work they were willing to put into their efforts.

Respondents were initially asked to disclose what topic their blog predominately covered, with the breakdown emerging as follows:

• Fashion- 22%
• Beauty- 17%
• Parenting- 14%
• Money saving- 11%
• Food/Drink- 9%
• DIY/Home Improvements- 7%
• Arts/crafts-4%
• Review blogs (music/entertainment/film)- 3%
• Other- 13%

When asked to disclose how many followers their blog had, approximately, the average number came to 2,370 across the range of people polled in the research. When then questioned on how much time they would typically dedicate to their blog’s content and affiliate activity per day, the average answer given by participants emerged at around 2.25 hours.

Next, respondents were asked to divulge how much money they made in an average month as a direct result of affiliate commission, with the average amount emerging as £75.50 a month, or £906 a year. Taking a more in-depth look at the results, researchers discovered that beauty and fashion bloggers earn more money per month through affiliate sales than any other topic; with £93 and £87 being the average commission amounts earned through these two sectors respectively.

Of the bloggers taking part in the research, the majority (58%) agreed with the statement ‘I have more opportunities and resources to earn more money as a blogger in 2014 than I have ever have previously’. Of those who did not agree with the statement, 46% admitted they did not have the time to dedicate to their blog that they had in previous years, whilst 32% said that they were wary of the number of other bloggers attempting to make money through affiliate sales, and felt the increasing competition between bloggers had a negative impact on the money they could potentially earn through affiliate commission.

Mark Russell, CEO of Optimus Performance Marketing, made the following comments regarding the findings of the research:

“The popularity of some of the most high-profile lifestyle blogs and the influence they have had with regards to trends in the UK is something that cannot be ignored. Whilst, for many, a blog may be a side-project that is occasionally updated during a quiet lunch break or free evening, our findings reveal that for others the upkeep and maintenance of a blog is of crucial importance, especially if it can earn them some extra cash on the side!”

He continued: “Advice I would have for those keen on starting a blog would be that they should have passion surrounding the topic or subject they will be focusing on, and not just see a blog as an easy way to make money fast, as this is simply not the case. Chances are, your followers and visitors will not feel inclined to make a purchase through your site unless they fully believe you have the knowledge to back up the product, service or retailer you are trying to make commission from.”


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