Nike and Samsung beat World Cup sponsors for video shares


Nike, Samsung and Castrol top the chart of the most shared World Cup focused video ads, ahead of brands that are official sponsors of the tournament, according to a new report from Unruly.

Coca-Cola, the first affiliated brand to appear in the listing, accounted for 2.5 times fewer shares than Castrol, that sits in third place.

The video metrics company has released data that confirms the total number of shares that soccer ads have generated across Facebook, Twitter and blog sites.

Nike led the brands with 1.28 million social shares, followed by Samsung with 971,504, and Castrol with 962,206. World Cup sponsor Coca-Cola comes in at fourth place, but well below the top three, with just 353,067 shares. 54% of the most shared ads come from brands that aren't affiliated with any kind of sponsorship with FIFA.

Highlights of the 2014 World Cup Video Social Sharing Report:

• World Cup sponsor Kia, only made 26th place, Chevrolet, not affiliated in any way, gets 12th place

• Other Word Cup sponsors that fail to make the top 11 include Budweiser (16th), Sony (18th), McDonald’s (20th) and Johnson & Johnson (24th)

• Chilean brand Cerveza Cristal takes the #11 spot, with its #ChileMeteMiedocampaign campaign. The ad features top Chilean soccer players Arturo Vidal, Claudio Bravo and Gary Medel re-enacting scenes from popular horror films.

View the infographic below:



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