Spain leads US and UK for ‘multi-platform’ digital use

01/05/2014

More than two thirds (66%) of the Total Digital Population in Spain now accesses the internet via more than one device in a month; compared to 65 percent in the U.K. and 58 percent in the U.S.

comScore recently launched MMX MP to deliver a unified view of desktop, smartphone and tablet audiences in Spain, the third market to have access to multi-platform measurements, together with U.S. and U.K.

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Mobile-Only users play a significant role

Whilst Multi-Platform usage represents a majority, an increasing number of users no longer rely on PC internet access in a month. This is particularly noticeable in Spain, where 12% of the Total Digital Population goes online with mobile devices only in a month. Understanding duplicated and unduplicated audiences between platforms has crucial implications for advertising and content providers.

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Source: www.comscore.com

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