Top 16 brands with over 1bn customers a year

21/05/2014

This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

Top 16 brands with over 1bn customers a year. This chart shows the top 16 brands to reach 1 billion consumers last year. The chart includes the count of consumers each brand reached as well as penetration. Coca Cola attracted the most consumers last year, with 6.8 billion people picking the brand. Colgate showed the highest level of market penetration with 63.4%. Adversely, Nescafe reached a total of 2.2 billion consumers last year but saw low levels of market penetration with only 2.8%.

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