Top digital marketing data and case studies this week

15/05/2014

Here are the top digital marketing data and case studies that caught our eye.

Which 16 brands get a billion customers a year?

Only 16 global FMCG brands were chosen by consumers more than one billion times last year, with local brands growing twice as fast as global ones, according to new research.

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The top 50 brands featured in the study are shown below:

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World’s biggest media owners: Google leads as China’s CCTV and Baidu grow

Google is still the world’s largest media company in the world, as two Chinese firms CCTV and Baidu rise up the ranks, according to new data.

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Global consumer confidence ‘rises to pre-recession levels’

Consumer confidence around the world ended on a flat note in 2013, but signs of a brighter sentiment were right around the corner, according to new data from Nielsen.

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Eurovision Song contest gets record 5.3m tweets

The 2014 Eurovision song contest dominated Twitter last Saturday night, generating more than 5.3 million tweets, according to the social network.

Quarter of Spotify tracks ‘skipped in first five seconds’

One-quarter of Spotify tracks are skipped in first five seconds, according to new research.

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CASE STUDIES

Coke drones deliver ‘happiness from the skies’ in Singapore

Guest workers make up a significant part of Singapore's total workforce, but often get little recognition for their labour. Coca-Cola Singapore and the Singapore Kindness Movement embarked on a project to bring "Happiness from the Skies", to show that a little kindness goes a long way to bring Singaporeans and guest workers closer. See why it’s our video viral of the week below…

WeChat Case Study: Pepsi ‘brings happiness home’ for Chinese New Year

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During the lunar new year period, Chinese people send good wishes to friends and family. This case study looks at how PepsiCo, as part of a huge annual holiday campaign called "Bring Happiness Home," gave the tradition a twist.

Case study: BMW runs ‘ultimate driver’ InSkin ad

BMW used a page takeover format to promote its latest 2 Series Coupé following a competiojn to search fro an ‘ultimate driver’ for the car maker. The firm worked with InSkin Media using a PageSkin ad format running across serveal high profile websites, featuring video integration and strong, viewable brand messaging. From the 40 finalists who took part in the Ultimate Driver track day, one man stood out. Duncan Smart, in the new BMW 2 Series Coupe, proved himself worthy of becoming BMW’s Ultimate Driver. The Pageskin format wraps around entire web pages in a takeover style, only served on screens that are large enough to display them in full. BMW could maximise campaign reach across multiple premium publishers through a single, fully optimized creative that remains in the user's eyeline for maximum brand recall.

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